Self-Publishing for Canadians

Learn how to bring your story or expertise to the world in print and ebook formats.
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172 students enrolled
Instructed by Sarah Ettritch Business / Media
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  • Lectures 67
  • Length 6 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 9/2014 English

Course Description

There are tons of self-publishing courses available, but most are targeted to a US audience. Self-Publishing for Canadians is a comprehensive course for Canadians (I bet you didn’t see that coming). We’ll cover the entire publishing process, including:

  • How to polish your first draft – beta readers, professional editors, and more
  • How to get ISBNs and CIP data
  • Options for producing your print files
  • Options for producing your ebook files
  • How to get your books into all the major online bookstores
  • Canadian programs for publishers that can earn you extra money
  • How to stop the IRS from keeping 30% of your revenue from book sales (yes, Canadians do have to worry about the IRS)
  • Audiobook production and distribution
  • Options for selling books directly to readers
  • How to avoid common mistakes along your self-publishing journey
  • And more…

Each section includes resources to help you put what you’ve learned into action.

What are the requirements?

  • You need something to publish. If you only have a first draft, that’s okay. If you’re working on your first draft and you’re confident that you’ll finish it, that’s okay, too. It can be fiction or non-fiction.

What am I going to get from this course?

  • You’ll learn everything you need to know about how to publish your work to print and ebook.
  • You’ll learn all the Canadian-specific stuff that most courses don't include.

Who is the target audience?

  • Writers who want to self-publish a book.
  • You’ll get the most out of this course if you’re Canadian.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction

The introduction to the course and the instructor. Background information about why the instructor created the course.


Instructions about how to use the course so you'll get the most from it.


An overview of the publishing process you'll be taught in this course.


A brief note about where you can find the resources I mention in the lessons.


Your action steps and resources for this section.

Section 2: Updates

I discuss changes at Ingram Spark and the state of Amazon's Kindle Unlimited Subscription program in this update.


When using IngramSpark, you may run into a nasty stocking problem at Amazon. In this lesson, you'll learn how to get around the problem.

Section 3: Preparation

An outline of what we'll cover in this section, which is about polishing your book before you publish it.


We discuss how important it is to make your book the best it can be BEFORE you publish it.


We cover how to find and use beta readers to improve your book.


We cover where to find critique groups, and the drawbacks of using them.


We cover how to find and evaluate professional editors, and how they typically work.


We answer the question of whether you should use Canadian spelling in your book.


We cover how to make sure that your book doesn't infringe on anyone else's copyright.


Your action steps and resources for this section.

Section 4: Decisions

An outline of what we'll cover in this section, which is about the decisions you need to make up-front.


You first decision: will you publish a print book, an ebook, or both (we'll cover audiobooks in a later lesson).


Your second decision: Will you set up a publishing company (not as terrifying as it sounds!).


If you decide to set up a company, you'll follow the steps we cover in this lesson.


How to find out if a domain name is available for purchase.


Your action steps and resources for this section.


Q&A about content in the Decisions section.

Section 5: Metadata

What we'll cover in this section, which is about metadata (yes, we do learn what it is!).


We cover the information bookstores will want from you when you set up a book with them.


We talk about ISBNs - what are they, and what are they used for.


We cover how to get and assign ISBNs (don't go to Bowker!). Demonstration at the LAC site.


We talk about CIP data - what is it, and what is it used for.


We cover how to get CIP data for your book. Demonstration at the LAC site.


Your action steps and resources for this section.

Section 6: Producing the Book

It's time to produce your book files - we discuss how to do that in this section.


We cover the two printers just about all self-publishers use (and we will, too!).


We talk about the files the printer will require from you.


We talk about your options for creating your print book's interior file.


We talk about the typical cover design process that most cover designers use.


We cover (no pun intended) your options for creating your print book's cover.


We talk about why print proofs are important.


Amazon has added a tool that will help you create great-looking Kindle books for children. If you're publishing a children's book, you should take a look at it.


We talk about your options for creating your ebook's cover file.


We cover your options for creating the ebook file that contains your book's contents.


Your action steps and resources for this lesson.

Section 7: Distribution

It's time to sell your book. We discuss how to distribute your print and ebooks to the major online bookstores.

EBook Subscription Services - August 2015 Update
Oyster is no more - September 2015 Update

We talk about how to distribute your print book. If you've followed the process so far, it's easy.


We get an overview of how to distribute your ebook.


We discuss how to upload your ebook to Amazon, and the KDP Select program.


We discuss getting your ebook into Barnes & Noble.


We cover how to sell your ebook at kobo.


We discuss how to get your ebook into iBooks.


We discuss selling your ebook at Google Play.


We define aggregators and discuss three popular ones.


We discuss the benefits and drawbacks of using aggregators.


Do you need to assign an ISBN to your ebook?


We cover getting your ebook into libraries and the major ebook subscription services.


Your action steps and resources for this section.

Section 8: Canadian Publisher Programs and Taxes

Your book is published. We cover optional steps and programs you might want to take.


We cover how to register your copyright, and whether you should.


We talk about legal deposit, which is a legal requirement.


We discuss a couple of Canadian programs for authors/publishers that can earn you money. We cover the Public Lending Right Program and Access Copyright.


We cover how to deal with the IRS. Yes, you do have to worry about the IRS, even though you're Canadian.


Your action steps and resources for this section.

Section 9: AudioBooks and Selling Direct

We cover a couple of additional topics: audiobooks and selling books directly to readers.


We discuss your options for producing and distributing audiobooks.


We cover your options for selling books directly to readers from your website, or using a service.


Your action steps and resources for this section.

Section 10: Conclusion

Congratulations! We wrap it up and discuss your next steps.


You've completed the course! Select the publishing plan that best fits your situation. Also, I'd appreciate it if you'd review the course on Udemy. Good luck with your self-publishing journey!

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Instructor Biography

Sarah Ettritch, Science Fiction, Fantasy, and Mystery Writer

Canadian author Sarah Ettritch writes stories that feature strong female characters. Sarah has been self-publishing books for more than five years. Through her publishing company (Norn Publishing), Sarah has published print books, ebooks, and audiobooks. Her books are available worldwide at all the major online bookstores, including Amazon, Barnes and Noble, iBooks, and kobo.

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