This course will help students understand who they are within the context of their retail management role, and it will help them become more effective at building a successful career. The course starts off with a general introduction to the concept of brand and self-brand. Section 2 discusses the four key components of a good self-brand. Section 3 is a working exercise that leads students through the process of defining their self-brand. Section 4 describes four important concepts that will help students build their self-brand. Section 5 teaches students how to effectively promote and market their self-brand. Finally the course wraps up with a lesson on how students can evolve their self-brand over time. All six sections of the course reinforce a theme that effective self-branding depends on high levels of self-awareness and authenticity.
This lecture discusses the concept of brand and demonstrates the power that effective branding can have on consumers' perception of a company that possesses a strong brand.
This lecture translates the concept of branding to the idea of self-branding and demonstrates the power of having a personal brand.
This short lecture introduces the topic of the four components of self-brands.
This lecture describes the first component of a self-brand - foundational basics, or leadership prerequisites.
This lecture describes the second component - personal characteristics. It discusses the Big 5 OCEAN theory of personality and how it relates to self-branding.
This lecture describes the third component - experiences. It discusses which experiences are relevant to a self-brand and why they matter so much.
This lecture describes the fourth component - skills and specialties. It explains how skills and specialties are the product of a person's personal characteristics and their experiences and how one can identify their most valuable skills and specialties.
In this lecture, students will go on a journey of self-discovery to define their self-brand. Students will follow a process that is supported by a series of worksheet resources, and they will end this lecture with their own documented self-brand.
This lecture will discuss how students can grow and promote their self-brand, and it will give final tips on how to get the most out of that self-brand.
Thirty year retail veteran and founder of The Retail Management Formula, a company dedicated to turning managers into truly effective leaders. Jon has run retail organizations as large as 250+ locations and has experience in multiple types of retailing, including department store, specialty store, discount retail, and financial service retail. He is the author of two books on retail leadership and served as an Expert Consultant to Capella Learning Solution's course on "Managing Front Line Retail Operations."