Self-branding For Retail Managers
4.5 (4 ratings)
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Self-branding For Retail Managers

An exercise to increase leadership effectiveness by identifying your strengths and establishing your personal brand
4.5 (4 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
8 students enrolled
Created by Jon Dario
Last updated 10/2016
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Current price: $10 Original price: $25 Discount: 60% off
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  • 1.5 hours on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand, communicate, and evolve who they are and the value they bring to a team or an organization.
View Curriculum
  • Students should come to this course with some degree of awareness of their professional strengths and weaknesses, though the course itself will help students put structure and meaning to it all.

This course will help students understand who they are within the context of their retail management role, and it will help them become more effective at building a successful career.  The course starts off with a general introduction to the concept of brand and self-brand.  Section 2 discusses the four key components of a good self-brand.  Section 3 is a working exercise that leads students through the process of defining their self-brand.  Section 4 describes four important concepts that will help students build their self-brand.  Section 5 teaches students how to effectively promote and market their self-brand.  Finally the course wraps up with a lesson on how students can evolve their self-brand over time.  All six sections of the course reinforce a theme that effective self-branding depends on high levels of self-awareness and authenticity.

Who is the target audience?
  • This course is designed for retail managers who want to establish a strong foundation from which to build and grow their career. ideal students include new managers who are just beginning a career, experienced managers who are looking to jumpstart a new phase of their career, and everybody in between.
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Curriculum For This Course
11 Lectures
Introduction to Self-Branding for Retail Managers
1 Lecture 02:44

This lecture introduces the concept of self-branding and describes what students can expect from the rest of the course.

Preview 02:44
All About Self-branding
3 Lectures 16:40

This lecture discusses the concept of brand and demonstrates the power that effective branding can have on consumers' perception of a company that possesses a strong brand.

What is a brand?

This lecture translates the concept of branding to the idea of self-branding and demonstrates the power of having a personal brand.

Preview 04:36

This lecture explains how a strong self-brand will result in more effective leadership and in more focused performance for the individual possessing the strong self-brand.

Preview 05:51
The Components of a Self-brand
5 Lectures 33:46

This short lecture introduces the topic of the four components of self-brands.

Preview 01:29

This lecture describes the first component of a self-brand - foundational basics, or leadership prerequisites.

Component 1 - Foundational Basics

This lecture describes the second component - personal characteristics.  It discusses the Big 5 OCEAN theory of personality and how it relates to self-branding.

Component 2 - Personal Characteristics

This lecture describes the third component - experiences.  It discusses which experiences are relevant to a self-brand and why they matter so much.

Component 3 - Experiences

This lecture describes the fourth component - skills and specialties.  It explains how skills and specialties are the product of a person's personal characteristics and their experiences and how one can identify their most valuable skills and specialties.

Component 4 - Skills and Specialties
Creating Your Self-brand
1 Lecture 19:52

In this lecture, students will go on a journey of self-discovery to define their self-brand.  Students will follow a process that is supported by a series of worksheet resources, and they will end this lecture with their own documented self-brand.

Defining Your Self-brand
The Next Steps
1 Lecture 06:00

This lecture will discuss how students can grow and promote their self-brand, and it will give final tips on how to get the most out of that self-brand.

Growing and Promoting Your Self-brand
About the Instructor
Jon Dario
4.6 Average rating
19 Reviews
56 Students
2 Courses
Retail Leader

Thirty year retail veteran and founder of The Retail Management Formula, a company dedicated to turning managers into truly effective leaders.  Jon has run retail organizations as large as 250+ locations and has experience in multiple types of retailing, including department store, specialty store, discount retail, and financial service retail.  He is the author of two books on retail leadership and served as an Expert Consultant to Capella Learning Solution's course on "Managing Front Line Retail Operations."