Selecting the Correct Franchise

This course will teach an individual the process for choosing the correct Franchise amongst the 3,500 that exist.
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3,020 students enrolled
Instructed by Frank Caperino Business / Strategy
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  • Lectures 7
  • Length 5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 4/2013 English

Course Description

 The course covers the basics of how to select the correct franchise that will fit your work requirements and lifestyle.  This course will also help people decide if they want a Franchise business instead of attempting to start it on their own.

I wrote a book on Franchising called, "Buying a Franchise: 24 Items to Beware of Before Signing".  I will distribute this to all participants in the course.

There are five 16-18 minute sessions recorded.  It could be from one week to four weeks depending on the students pace.

The course is structured according to a series of questions that I would ask an individual to find a custom Franchise for their needs.  I continue from one session to the next with further questioning on different topics.  I also describe different Franchise topics as we proceed.  I tell the participants that they can email me and I will respond to their questions in 24 to 48 hours.  At the end of the course, they can also sign up at my website for a free Franchise Consultation; if that is something they desire.

Participants should take this course if they were laid-off from their job or they want a work life change and would now like to work for themselves. Some individuals would like to start a Franchise as an investment and keep their present position, because there are semi-absentee and absentee Franchises that give you this opportunity. 

What are the requirements?

  • This will be a paid course, but I will supply my book as part of the course material. That is all they will need; I will be asking questions from my book and from the recorded sessions in a email format.

What am I going to get from this course?

  • By the end of this course, you will know if you would like to purchase a Franchise, if you can afford one and which type you would be most interested in. This course will teach you what to look for when selecting a Franchise and how to do your due-diligence to get the correct one.

Who is the target audience?

  • The student will attend this course if he or she had an interest in franchising and they want more knowledge before they make such an investment. People who already have some capital in invest in a Business/Franchise and have the drive to be self-employed will benefit the most from this course. There are no academic pre-requisites for this course.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction to Selecting the Correct Franchise.
This lecture will introduce you to all the content that will be covered in this course.
Section 2: Discussion of the series of questions to discover your correct Franchise.
In this first lecture, we will discuss what a person's motivation is to enter into a business/franchise.  I will also describe the process of starting without preset notions and finally help with the fear and anxiety of purchasing a Franchise.
This lecture will ask the questions that are needed to ascertain what the candidate is looking for in a business.  The responsibilities of a Job or Position are compared to what you will seek in a business.
In this lecture, we will cover the candidate's Risk Tolerance as well as his or hers Sales Interest and Aptitude.  This is very important for the correct Franchise Selection.
Assets, Liabilities and Net Worth. Benefits of a Franchise versus a Job!!
1 question

 Please write your personal answers and opinions of ten (10) different questions asked in the first four lectures.

Why do we need to know your sales interest?
1 question
Why do you need to know your Risk Tolerance?
1 question
Section 3: Buying a Franchise: 24 Items to Beware of Before Signing!!
174 pages
Please read my Ebook titled: "Buying a Franchise: 24 Items to Beware of Before Signing!!"  There will then be a couple of follow up Quizzes.
What is the most Important part of a Retail Lease?
1 question
Why are the Transfer Fees so important?
1 question
Why is it so Important to pick a good Architect for your Retail Location?
1 question
Section 4: Realize Your Dream Summary!!
This is a summary presentation of all of the points covered in this course.  This will help you select the correct Franchise, if there is one in your future.

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Instructor Biography

Frank Caperino, Selecting the Correct Franchise from Over 3,500 Names!!


Frank Caperino has been a Multi-Unit Franchisee for fifteen (15) years.  He owned and operated eight (8) Cold Stone Creameries.  He has been self-employed for a period of twenty-six (26) years.

He has a Bachelor Degree in Electrical Engineering, an MBA in Finance and is a Certified Financial Planner (CFP).  He presently teaches Finance as a Faculty Member of the University of Phoenix and Colorado Technical University. 

He is an author of a book on Franchising called, “Buying a Franchise: 24 Items to Beware of Before Signing!!”  An Ebook will be included with this class when you sign up for the course.

He presently is a Franchise Consultant working with FranChoice.  You can email him at

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