This course is for: Graphic Designers, Illustrators, Hand Letterers and anyone else who is curious...
This course teaches you how to work in ONLY black and white, no grey!
Learning to make your designs work in black and white ensures they will be effective, no matter how they are printed. This comes in super handy, especially when your clients have a low production budget or want to have a minimalistic look. Black and white is truly a classic palate and stands out brilliantly wherever it is placed.
Black and white is here to stay, so why not learn how to master this minimalistic color palate...and have some fun while you learn!
My design studio, Vision City, has become known for black and white design. It has been something my clients have been coming to me for over the last decade. My entire recycled art print and greeting card brand is comprised of a black and white color palate. Learning this timeless and essential skill is a must for any designer or illustrator.
Ready to master black and white?
Lets get started!
Learning how to use Hierarchy in graphic design is key to any poster, banner, t-shirt, book cover... you name it! So when working in ONLY black and white, there are tips and tricks to be aware of. Learn how to use Hierarchy in this video.
How combining positive and negative space can communicate messages, make a design become 3D and create perspective.
Learning the power of gestalt unity with only the use of black and white palate.
Silhouette is the overall shape we see when we look at a design. Learn how to maximize impact of silhouette with only the use of black and white.
Creating texture using only Black and white is a true art form. Learn my tips and tricks in this video!
Learning how to use Line to create 3d elements is a powerful tool in the hand of a designer or illustrator.
Juxtaposition is a fun way to create communications and character in your designs.
In this video, I give a special logo design challenge to all students, using a fictional company name, "Millie & Moe's Coffee House".
In this video, I show you my personal logo design process from sketches to vector file.
In this part 2 video, I show how I add texture to my black and white logo design, using no grey.
Thank you for taking my course, "Designing in Black and White". I hope it's been helpful in developing this important skill. Black and White is a timeless palate and one that works in a variety of materials. Happy designing!
Vision City is an graphic design and illustration studio that began as doodles in Melanie Greenwood's sketchbook, while touring Europe with rock musicians in moving vehicles. As a former Model with Elmer Olsen Model Management and graphic design graduate from George Brown collage (Toronto, ON), Melanie always had a special passion for music branding and inspirational messaging. When she founded Vision City in the spring of 2009, her work consisted of promotional campaigns for bands and record labels around the world, including photography, album artwork, t-shirt design, concert posters and logo design.
After moving to California in 2011 with her musician husband Chris, (AKA "Manafest") Melanie felt compelled and inspired to find a deeper purpose for her artwork. Thus, the very first Vision City screen print collection was born on November 15, 2011, consisting of 12 black and white inspirational concepts known as the "Born For This" Collection. The collection sold successfully on a private Etsy store and was quickly picked up by FAB, which created a world wide platform for the collection. She continued to develop art print series and showcase in a variety of LA art shows including Unique LA and Renegade Craft Fair. The Vision City brand quickly became known for black and white uplifting illustrations. In the spring of 2013, Melanie had the honour of having a selection of VC art pieces screened onto canvas and added to the fall 2013 collection of the National Children's Decor Retailer, Land of Nod. Vision City was awarded "Artwork of the year" at the 2012 CMGA Music Awards for her work with "The Color" album art.
Vision City is now a tri-purpose company offering design service, art products and now online education. Melanie continues to work within the music industry while developing the VC art collections. Her newest passion is teaching other artists to develop business practices for their design services, so they too can pursue their dreams. "Vision is not only the ability to see, but also the ability to dream".