I have a Ph.D. in Psychology and decades of experience as a behavioral scientist, applying psychology to the design of digital products. I'm a consultant to Fortune 1000 companies, start-ups, and educational and government organizations.
A client once referred to me as "The Brain Lady", and it stuck. Probably because I like to teach and consult about brain science.
I'm currently the Founder and Principal of The Team W. I consult, coach, teach, and speak about behavioral science, brain science, psychology, design, innovation, and user experience. I've been lucky enough to travel around the world as a keynote speaker.
I am also an Adjunct Professor at the University of Wisconsin.
My clients include Disney, Amazon, The Mayo Clinic, Zappos, the Federal Trade Commission (USA), and the European Commission.
I like to write books, including: 100 Things Every Designer Needs To Know About People, How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? I blog at my own website and I blog for Psychology Today.
My work over the years has included the design of websites, software, medical devices, TV ads, physical devices, experiences, and physical spaces to make them persuasive, usable and motivating.
I live in Wisconsin, USA, with my husband. My two children are grown and “launched”. When not teaching, speaking, writing, or blogging, I perform in community theatre, sing jazz, read books, and I'm an avid movie watcher.
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Why are some websites, software, apps, and devices easy to use and others are not? Why do users like some products and reject others? Designers of products that are easy to use know the secret -- They design a conceptual model of the product that matches the target audience's mental model of how it should work. In this course you will learn the secret of how to create a conceptual model.
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An introduction to the course, what it is about, and why you should take it
Dr. Susan Weinschenk gives you some info on her background that is relevant to this course.
Here's the course structure and outline info about what the course will cover.
An explanation of the key concept of a mental model.
An explanation of what a conceptual model is.
An explanation of how mental models are related to conceptual models, and decisions you need to make about how they should be connected.
An overview of the examples that we are going to cover in this section of conceptual models "gone awry" and the types of problems that they represent.
A walkthrough of some sample websites that have organization & naming conceptual model problems.
Examples of conceptual models "gone awry": problems with user objects
Examples of problems with conceptual model navigation and action bars
An introduction to using card sorting to organize and name your information.
What an open card sort study is, and how to use it to gather data about how to organize your information.
How a closed card sort is different from an open card sort study, and when to use it.
How to use a reverse card sort test and a tree test to validate your decisions about how to organize information.
A look at some of the online tools that are available for card sorting.
An introduction to major user objects, and the Object Map.
How to decide on the major user objects for a task in your application, and starting to fill in the Object Map.
How to use the Count, Attributes, and Actions columns in the Object Map to clarify your user object decisions
You learn how to decide on what the different views should be for each object -- a critical part of conceptual model design.
The magic step between an Object Map and design, this lesson shows you how to merge your user research and your user object decisions to create a screenflow diagram.
Make sure that the order of tasks from screen to screen as well as within a screen matches what people want and expenct.
How to use an Action Map to help you make decisions about which actions should appear where.
Learn what it means to make sure your navigation and action bars are cognitively distinct so that users will know where to go for certain tasks, information, or actions.
Why it is important to make your navigation and action bars visually distinct.
Suzan, once again, you nailed this topic just perfectly. Can't stop learning from you :-)
While the instructor does tend to use terminology she herself created (which can be confusing when trying to relate to what you may or may not already know, or have heard about), it's still valuable the methods she teaches. This course is basically about the detailed steps one should take in order to build a sound protoype (or, "conceptual model"). I enjoyed this course because the instructor used great examples to explain her theory well - so it was easy to understand. A course worth taking!
Gives an birds eye view of the user research process. The cardsorting process, task anakyses etc. But I think Task analysis needs an in-depth review as its just touched the overview. Also the navigation systems also requires some insight into information design/architecture.
A slightly misleading title, as there is not much on the way of detailed explanation on the mental model side of this coin. The conceptual model explanation is thorough and while it is nothing new will help you to think more closely about the gap that plagues designers in their design endeavors. Cognition is a massive subject and the psychology behind the way we think is out of scope on this course. However a little more explanation even on things like working memory and sensory perception may have given some context. All in all The Good Dr. is amiable and presents complex information in easy digestible chunks.
Gives a good clear methodology of steps you can take to make more informed design decisions.