UX Design: Secrets of Conceptual Model Design

Design a great user experience (UX) by designing a conceptual model.
  • Lectures 16
  • Video 2 Hours
  • Skill level all level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion

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Course Description


Design a great user experience (UX) by first designing a conceptual model.

Why are some websites, software, apps, and devices easy to use and others are not? Why do users like some products and reject others? Designers of products that are easy to use know the secret -- They design a conceptual model of the product that matches the target audience's mental model of how it should work. In this course you will learn the secret of how to create a conceptual model.

About This Course:

Over 500 very happy students

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Some examples of what's in the course:

  1. How to create a conceptual model
  2. How to connect a conceptual model to the users' mental models
  3. How to decide on major user objects and their "views"
  4. How to make critical conceptual model decisions before you wireframe or prototype a single screen
  5. How to make sure that the conceptual model of what you design fits the users' mental models
  6. How to use the data you have from user research to create your conceptual model
  7. The critical components of navigation and action bar design
  8. How to use card sorting techniques to organize information in a way that makes sense to your audience
  9. Quizzes throughout the course to test your knowledge
  10. Exercises throughout the course to practice what you are learning

and much, much more!

Click the "Take This Course" button at the top right of this page now and get started right away. You don't want to delay learning the secret of using a conceptual model to create products that are a delight and easy to use.

What are the requirements?

  • Some experience in the design of technology, such as websites, software, apps, web apps, mobile apps is assumed.

What am I going to get from this course?

  • Over 16 lectures and 1.5 hours of content!
  • How to create a conceptual model
  • How to connect a conceptual model to the users' mental models
  • How to decide on major user objects
  • How to describe the attributes, actions, and views of major user objects
  • How to create a navigation model diagram

What is the target audience?

  • User Experience Designers, Web Designers, Business Analysts, Usability Professionals

What you get with this course?

Not for you? No problem.
30 day money back guarantee

Forever yours.
Lifetime access

Learn on the go.
Desktop, iOS and Android

Get rewarded.
Certificate of completion


Section 1: Intro And About Mental And Conceptual Models

In this lecture you will learn about the course, and about conceptual models how they are important to design.


In this lecture you will learn about conceptual and mental models: what they are, how they are related, and why they are so important to design.

Mental & Conceptual Models
5 questions
Section 2: Information Architecture And Navigation

In this lecture you will learn about different types of information architecture models and when to use which one.

1 page

Practice identifying information architecture models in this exercise. Send us your results and we'll give you feedback.

Information Architecture
5 questions

In this lecture you will learn different types of navigation structures, and how to design intuitive and usable navigation.

1 page

Evaluate the navigation design of a product. Send us your result and we will give you feedback.

5 questions
Section 3: Card Sorting

You will learn a technique -- card sorting -- for testing your information architecture decisions.

Card Sorting
5 questions

A look at some of the online tools that are available for card sorting.

Section 4: User Objects And Screen Flow Diagrams

User objects are some of the most important design decisions you can make. This lecture shows you what they are, why they are important, and how to decide and document your decisions.

3 pages

Practice making object decisions for a case study project. Send us your results and we will give you feedback.

User Objects
5 questions

The magic step between an Object Map and design, this lesson shows you how to merge your user research and your user object decisions to create a screen flow diagram.

1 page

Practice creating a screen flow diagram for a case study.

Screen Flow Diagrams
5 questions
Section 5: Applying User Objects To Design And Next Steps

In this lecture you will see examples of products with conceptual model problems that you should avoid.


This lecture discusses the order of tasks and how to apply what the course has covered to the products you are designing.

How To Apply Conceptual Models
5 questions
Next Steps
2 pages

If you are planning on taking the UX Certificate exam, you can use this Study Guide for the Conceptual Model Design course to prepare.

Instructor Biography

I have a Ph.D. in Psychology and decades of experience as a behavioral scientist, applying psychology to the design of digital products. I'm a consultant to Fortune 1000 companies, start-ups, and educational and government organizations.

A client once referred to me as "The Brain Lady", and it stuck. Probably because I like to teach and consult about brain science.

I'm currently the Founder and Principal of The Team W. I consult, coach, teach, and speak about behavioral science, brain science, psychology, design, innovation, and user experience. I've been lucky enough to travel around the world as a keynote speaker.

I am also an Adjunct Professor at the University of Wisconsin.

My clients include Disney, Amazon, The Mayo Clinic, Zappos, the Federal Trade Commission (USA), and the European Commission.

I like to write books, including: 100 Things Every Designer Needs To Know About People, How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? I blog at my own website and I blog for Psychology Today.

My work over the years has included the design of websites, software, medical devices, TV ads, physical devices, experiences, and physical spaces to make them persuasive, usable and motivating.

I live in Wisconsin, USA, with my husband. My two children are grown and “launched”. When not teaching, speaking, writing, or blogging, I perform in community theatre, sing jazz, read books, and I'm an avid movie watcher.

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Average Rating
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    • Gillian Tyler

    Good User Experience course

    Another excellent course by Susan Weinschenk. I like the way she presents in short videos. She has very good, practical knowledge of user centred design. I am going to do this course again to really get a good understanding of them material presented in the course

    • Dr David Mizener


    Very good course-Many concepts I was not aware of.

    • Mohammed Bahja

    It's not practical and could be much organised

    • Jérôme Lacroix

    Great course!

    Suzan, once again, you nailed this topic just perfectly. Can't stop learning from you :-)

    • Sumi Saini

    A good introduction to prototyping

    While the instructor does tend to use terminology she herself created (which can be confusing when trying to relate to what you may or may not already know, or have heard about), it's still valuable the methods she teaches. This course is basically about the detailed steps one should take in order to build a sound protoype (or, "conceptual model"). I enjoyed this course because the instructor used great examples to explain her theory well - so it was easy to understand. A course worth taking!

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