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Design a great user experience (UX) by first designing a conceptual model.
Why are some websites, software, apps, and devices easy to use and others are not? Why do users like some products and reject others? Designers of products that are easy to use know the secret -- They design a conceptual model of the product that matches the target audience's mental model of how it should work. In this course you will learn the secret of how to create a conceptual model.
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In this lecture you will learn about the course, and about conceptual models how they are important to design.
In this lecture you will learn about conceptual and mental models: what they are, how they are related, and why they are so important to design.
In this lecture you will learn about different types of information architecture models and when to use which one.
Practice identifying information architecture models in this exercise. Send us your results and we'll give you feedback.
In this lecture you will learn different types of navigation structures, and how to design intuitive and usable navigation.
Evaluate the navigation design of a product. Send us your result and we will give you feedback.
You will learn a technique -- card sorting -- for testing your information architecture decisions.
A look at some of the online tools that are available for card sorting.
User objects are some of the most important design decisions you can make. This lecture shows you what they are, why they are important, and how to decide and document your decisions.
Practice making object decisions for a case study project. Send us your results and we will give you feedback.
The magic step between an Object Map and design, this lesson shows you how to merge your user research and your user object decisions to create a screen flow diagram.
Practice creating a screen flow diagram for a case study.
In this lecture you will see examples of products with conceptual model problems that you should avoid.
This lecture discusses the order of tasks and how to apply what the course has covered to the products you are designing.
If you are planning on taking the UX Certificate exam, you can use this Study Guide for the Conceptual Model Design course to prepare.
I have a Ph.D. in Psychology and decades of experience as a behavioral scientist, applying psychology to the design of digital products. I'm a consultant to Fortune 1000 companies, start-ups, and educational and government organizations.
A client once referred to me as "The Brain Lady", and it stuck. Probably because I like to teach and consult about brain science.
I'm currently the Founder and Principal of The Team W. I consult, coach, teach, and speak about behavioral science, brain science, psychology, design, innovation, and user experience. I've been lucky enough to travel around the world as a keynote speaker.
I am also an Adjunct Professor at the University of Wisconsin.
My clients include Disney, Amazon, The Mayo Clinic, Zappos, the Federal Trade Commission (USA), and the European Commission.
I like to write books, including: 100 Things Every Designer Needs To Know About People, How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? I blog at my own website and I blog for Psychology Today.
My work over the years has included the design of websites, software, medical devices, TV ads, physical devices, experiences, and physical spaces to make them persuasive, usable and motivating.
I live in Wisconsin, USA, with my husband. My two children are grown and “launched”. When not teaching, speaking, writing, or blogging, I perform in community theatre, sing jazz, read books, and I'm an avid movie watcher.