Building and Optimizing a winning Landing page!

How to optimize your Landing Pages to raise your conversions,Identify the crucial elements who influences the process
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  • Lectures 15
  • Length 2.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 5/2015 English

Course Description

"Landing Pages to Optimize Conversions" is a omnicohomprensive course about the different kind of Landing Pages who are used in online marketing.

This page is a fundamental element of different marketing systems,,is the main component of all the marketing funnels; it works as a Sales Letter,a Capture Leads page,a Webinar invitation,a Squeeze page for list building;

In short: Landing Pages are the heart of every marketing system!

The knowledge about testing,optimizing and obtain the max, from those marketing systems starts from how to test,optimize and change a landing page.

And this is the core topic of this Course.I am sure that for an entrepreneur,a marketing manager,a consultant, the knowledge there is in this course is something so useful that is essential to stand from the croud!

I worked 6 months to realize it, originally it was in italian then i decided to do it in english to give to more people the chance to use it.

Thanks to all of you who will give me his confidence and trust

Paolo Orlando

Web marketing specialist

What are the requirements?

  • a little about internet marketing

What am I going to get from this course?

  • Realize a winning Landing Page,Squeeze Pages,Sales Pages and how to optimize it
  • Realize a useful activity of Split Testing knowing it deeply
  • Learn to capture hot leads and to maximize conversion rate

Who is the target audience?

  • This course is for beginners.intermediate,expert marketers

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Video 1 How to realize a winning Landing Page

Introducing myself: My name is Paolo Orlando,i am a web marketing specialist from Italy i am 51 years old with 15 years and more of online experience.I wrote 10 ebooks and realized close to 20 videocourses who i sell in my sites.I am a consultant in some Companies where i help them to realize their web marketing strategies and policies,i mantain their Social Media activities and Update their sites and profiles.I am an ecommerce specialist and a SEO consultant.My core speciality is the realization of Capture Leads Systems formed by an optimized Landing Page,a Follow up series of emails and i send traffic to the LP using various methods mainly PPC.

My next course will be about Lead Generation but i loved to realize this one first because i know that you got to understand how to build a winning Landing Page if you want to realize a good lead capture system.

In this course you will have two parts one basic who are 9 Videos where all is about what is a Landing page wich elements you have to test to optimize it and how.The second and advanced part is about tens of case studies where we will compare the original page and the changes made with their effects on Conversion rates.

At the end of this course and with the resources i give away with it you will have all the tools and the know how to build all kind of Landing Pages,Squeeze pages,Videosqueeze pages and Sales letters but specially a winning page!

Section 2: Video 2 ,What is a landing page,When use a Landing page,
Video 2 Different elements of a Landing page
Section 3: Video 3 Starting from header we analyze all the elements of a LP in deep
How to use headers and subheaders for a winning Landing Page
Section 4: Video 4 Layouts Fonts and other elements you can variate in your Landing Pages
More vital elements in a Landing Page
Section 5: Video 5 Video Landing Pages and Video Squeeze Page
Inserting the right video in your Landing Page or Squeeze Page
Section 6: Video 6 Thank you pages what after your landing page in your system?
Thank you pages and the elements of a correct thank you page
Section 7: Video 7 Text and content of a Landing Page
How to write a winning Landing Page,content of a Landing page
Section 8: Video 8 Basics of Split Testing
Split testing 101 what means Split testing
Section 9: Video 9 Resources mentioned in this videocourse
Resources used in this videos
Section 10: Advanced course First Video of advanced course
Raising our Conversion rate
Section 11: Advanced course : Case studies and in deep with Landing Pages secrets
Case studies of famous brands landing pages
Section 12: Other case studies of changes in landing pages of famous sites and brands
Expedia,Seiko,and other brands Landing pages cases
Section 13: Video 4 advanced course More elements to look for different Lps for diff.offers
Loading time,duration of testing activity tools to measure it
Section 14: Video 5 advanced course eye movements reading a web page and how influences LPs
Path to conversion how influences your conversion rate and how to optimize it
Section 15: Resources,Templates and tools
Tools and reources

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Instructor Biography

Paolo Orlando, Web Marketing Specialist

University of Rome Economy Faculty with marketing specifics,Internet Marketing Center Vancouver Canada,Pop University workshops Rome Italy.I am a web marketing director in a big publisher house and i wrote 10 ebooks and realized around 20 videocourses.I am a webmaster myself and ecommerce specialist.I work with Adwords and Facebook Ads where i manage some customers campaign very good budgets.I am an online expert since 1998

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