Building and Optimizing a winning Landing page!
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Building and Optimizing a winning Landing page!

How to optimize your Landing Pages to raise your conversions,Identify the crucial elements who influences the process
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
33 students enrolled
Created by Paolo Orlando
Last updated 5/2015
Current price: $10 Original price: $60 Discount: 83% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 2.5 hours on-demand video
  • 1 Article
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Realize a winning Landing Page,Squeeze Pages,Sales Pages and how to optimize it
  • Realize a useful activity of Split Testing knowing it deeply
  • Learn to capture hot leads and to maximize conversion rate
View Curriculum
  • a little about internet marketing

"Landing Pages to Optimize Conversions" is a omnicohomprensive course about the different kind of Landing Pages who are used in online marketing.

This page is a fundamental element of different marketing systems,,is the main component of all the marketing funnels; it works as a Sales Letter,a Capture Leads page,a Webinar invitation,a Squeeze page for list building;

In short: Landing Pages are the heart of every marketing system!

The knowledge about testing,optimizing and obtain the max, from those marketing systems starts from how to test,optimize and change a landing page.

And this is the core topic of this Course.I am sure that for an entrepreneur,a marketing manager,a consultant, the knowledge there is in this course is something so useful that is essential to stand from the croud!

I worked 6 months to realize it, originally it was in italian then i decided to do it in english to give to more people the chance to use it.

Thanks to all of you who will give me his confidence and trust

Paolo Orlando

Web marketing specialist

Who is the target audience?
  • This course is for beginners.intermediate,expert marketers
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Curriculum For This Course
15 Lectures
Video 1 How to realize a winning Landing Page
1 Lecture 14:40

Introducing myself: My name is Paolo Orlando,i am a web marketing specialist from Italy i am 51 years old with 15 years and more of online experience.I wrote 10 ebooks and realized close to 20 videocourses who i sell in my sites.I am a consultant in some Companies where i help them to realize their web marketing strategies and policies,i mantain their Social Media activities and Update their sites and profiles.I am an ecommerce specialist and a SEO consultant.My core speciality is the realization of Capture Leads Systems formed by an optimized Landing Page,a Follow up series of emails and i send traffic to the LP using various methods mainly PPC.

My next course will be about Lead Generation but i loved to realize this one first because i know that you got to understand how to build a winning Landing Page if you want to realize a good lead capture system.

In this course you will have two parts one basic who are 9 Videos where all is about what is a Landing page wich elements you have to test to optimize it and how.The second and advanced part is about tens of case studies where we will compare the original page and the changes made with their effects on Conversion rates.

At the end of this course and with the resources i give away with it you will have all the tools and the know how to build all kind of Landing Pages,Squeeze pages,Videosqueeze pages and Sales letters but specially a winning page!

Preview 14:40
Video 2 ,What is a landing page,When use a Landing page,
1 Lecture 13:30
Video 2 Different elements of a Landing page
Video 3 Starting from header we analyze all the elements of a LP in deep
1 Lecture 07:53
How to use headers and subheaders for a winning Landing Page
Video 4 Layouts Fonts and other elements you can variate in your Landing Pages
1 Lecture 07:22
More vital elements in a Landing Page
Video 5 Video Landing Pages and Video Squeeze Page
1 Lecture 06:10
Inserting the right video in your Landing Page or Squeeze Page
Video 6 Thank you pages what after your landing page in your system?
1 Lecture 06:55
Thank you pages and the elements of a correct thank you page
Video 7 Text and content of a Landing Page
1 Lecture 07:59
How to write a winning Landing Page,content of a Landing page
Video 8 Basics of Split Testing
1 Lecture 14:33
Split testing 101 what means Split testing
Video 9 Resources mentioned in this videocourse
1 Lecture 02:28
Resources used in this videos
Advanced course First Video of advanced course
1 Lecture 09:41
Raising our Conversion rate
5 More Sections
About the Instructor
Paolo Orlando
3.4 Average rating
24 Reviews
142 Students
4 Courses
Web Marketing Specialist

University of Rome Economy Faculty with marketing specifics,Internet Marketing Center Vancouver Canada,Pop University workshops Rome Italy.I am a web marketing director in a big publisher house and i wrote 10 ebooks and realized around 20 videocourses.I am a webmaster myself and ecommerce specialist.I work with Adwords and Facebook Ads where i manage some customers campaign very good budgets.I am an online expert since 1998