Secret Sauce of Great Writing

Slick tips from a top editor to improve your business writing, blogs, PR and copywriting skills
4.2 (2,118 ratings)
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53,394 students enrolled
Instructed by Shani Raja Business / Communications
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  • Lectures 11
  • Length 44 mins
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 2/2014 English

Course Description

From the creator of the best-selling Writing With Flair: How To Become An Exceptional Writer...

SECRET SAUCE OF GREAT WRITING IS ONE OF UDEMY'S MOST POPULAR FREE COURSES with more than 40,000 students and hundreds of 5-star reviews.

"I watched your whole course and was in AWE the whole time... your words are profound..."-- GOLDIE LOPEZ, UDEMY STUDENT

"A little gem of a course..." -- FRANS DU PLESSIS, UDEMY STUDENT

"The best 30 minutes you will ever spend..." -- SHARAN HIREMATH, UDEMY STUDENT

"Packed with the essentials..." SONIE SANDHU, UDEMY STUDENT

"Maximum learning in minimum time..." -- RAMIN ASSEMI, UDEMY STUDENT

"Taught me three power insights I will never forget..." -- REV. STEVE WRIGHT, UDEMY STUDENT

"A masterclass... signed up to "Writing With Flair" immediately..." -- RICHARD GIBBS, UDEMY STUDENT

"Made me realize I need to relearn how to write..." -- CECYLIA ANDERSON, UDEMY STUDENT

"Zeroed in on the first three elements that can take your writing from good (or bad) to awesome..." -- INDIA STRONGHEART, UDEMY STUDENT

"Informative, interesting and inspiring..." -- BILL BEXLEY, UDEMY STUDENT

Do you dream of breaking out of a 9-5 job and making your mark on the world by writing an outstanding book or creating a magnificent blog read by thousands—if not millions—of people?

Well then how would you like to write with the style and flair of top journalists on newspapers like The Wall Street Journal and The Economist?

How would you like to learn to craft sentences with impeccable style and flair from an editor who teaches some of the world's best journalists how to write better?

Here's your chance to quickly learn how to superpower your business writing--cover letters, press releases, marketing copy and sales emails, and to make your blogs appear a thousand times more professional. In about 30 minutes, you'll have learned a new way of thinking about your writing that puts you way ahead of the competition.

Join the many thousands of students who are already discovering my basic framework for writing well that many say has been a game-changer.

If you think you're ready to dive into the full suite of principles just go straight to my course WRITING WITH FLAIR: How To Become An Exceptional Writer. Otherwise, this is a great starting point for your journey into elite writing.

Maybe you've always felt your writing was too mediocre to get noticed or make an impact.

Well, here's the antidote. This course reveals the basic tactics of editors and writers on world-class newspapers and magazines.

You'll find a formula for supercharging your writing very quickly.

"Most great teachers can't write, and most great writers can't teach. Shani Raja is one of the few who excels at both. I managed dozens of reporters and editors during my 12-year career at Bloomberg News. Now he's the person I go to when I want help with my writing." NICOLAS JOHNSON, FORMER BLOOMBERG AND GLOBE AND MAIL EDITOR, AND POLITICAL CANDIDATE FOR PARLIAMENT OF ONTARIO, CANADA.

"As a young reporter my prose might have been robotic and jargon-laden if not for Shani's watchful eye and attention to the elusive human interest behind ostensibly technical stories. Beyond the standard (yet crucial) reporting skills--like accuracy, clarity and integrity--I also learned refinement, how to withstand impulses toward glibness and cynicism that can naturally set in when oft revisiting the same beat. Shani will teach you how to write well, and with grace." HAWA ALLAN, JOURNALIST AND FICTION WRITER.

It's undeniable: great writing gives you a massive competitive edge in today's marketplace--whatever your profession.

This is an introductory course that will give you a powerful new framework for viewing your writing. It is the basis of a unique writing system designed to massively enhance your skills in as little as a few weeks.

If you take this course you'll get a set of concise videos introducing the system.

The course reveals information that will have an immediate impact on the quality of your prose. In just a few moments you'll discover the secret sauce of great writing:

  1. Simplicity
  2. Clarity
  3. Elegance

You'll find that when you incorporate these principles into your writing there'll be a seismic shift in the power of your words--whether your intention is to inform, persuade or simply entertain.

Unlike other courses this one doesn't focus on the technicals but on the powerful principles that will quickly empower your writing.

It offers a fascinating insight into how to incorporate these three game-changing concepts into your reports, essays, cover letters and other types of writing to make your words dance and sentences sing, so that your work shines out from the crowd.

How many promotions have you missed because your report-writing skills or sales emails are simply too lackluster?

How many job interviews have you lost because your cover letter and CV don't hit home?

How many customers have you turned off because the words on your website are dull and uninspiring?

You can't afford not to take this course--your first step into the wondrous world of elite writing.

What are the requirements?

  • Pen and paper or computer

What am I going to get from this course?

  • In this course you will learn how to apply the key concepts of simplicity, clarity and elegance to superpower your writing
  • By the end of the course, students will be able to improve the quality of their writing by a notch

What is the target audience?

  • The course will interest professionals keen to upgrade their writing skills to enhance their careers, or businesses that wish to sharpen up their coroporate communications
  • Bloggers who want to make their work look more slick and professional

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: THE SECRET SAUCE OF GREAT WRITING
02:35

An introduction to the three key ingredients of great writing: simplicity, clarity and elegance

05:24

How to steer clear of official-sounding words and complicated sentences

03:10

Exercises to help process the idea of simplicity in writing

09:08

How to avoid ambiguity and a lack of clarity in your writing

02:14

Exercises to process the idea of clarity in writing

06:53

How to introduce elegance into your writing

02:01

Examples of great writers that agree with some of these writing principles

02:51

How to superpower your writing using simplicity-clarity-elegance framework

02:54

What these writing principles can do for your career or business

Section 2: RESOURCES
Transcript Of Examples/Exercises
6 pages
BONUS LECTURE: How To Get My Premium Writing Courses For Dirt-Cheap
01:11

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Instructor Biography

Shani Raja, Editor, Writing Coach & Lecturer

Shani Raja teaches top journalists how to improve their writing and has written and edited for some of the world's biggest news organizations, including The Wall Street Journal, The Economist, Financial Times and Bloomberg News. Shani has also taught advanced writing skills to professionals and edited for leading global companies from Microsoft and IBM to PwC. He also teaches journalism to undergraduates.

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