Searcher Intent: Make Keywords Work for You!

How do you know what the right keywords are? Think searcher intent. Keywords-focused optimization is the past.
4.5 (5 ratings)
Instead of using a simple lifetime average, Udemy calculates a
course's star rating by considering a number of different factors
such as the number of ratings, the age of ratings, and the
likelihood of fraudulent ratings.
579 students enrolled
57% off
Take This Course
  • Lectures 8
  • Length 34 mins
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
Wishlisted Wishlist

How taking a course works


Find online courses made by experts from around the world.


Take your courses with you and learn anywhere, anytime.


Learn and practice real-world skills and achieve your goals.

About This Course

Published 10/2015 English

Course Description

Did you know that SEO today looks vastly different than it did a few years ago?

Keywords aren’t as critical. Content structure isn’t as vital.

Today understanding what searchers want has become a driving force in search engine optimization to help bring more people to your site. So, forget the standard keyword research process.

Unless you nail it, there’s a whole bunch of traffic you will never see, hence less conversions.

Remember, gone are the days when you could hire an “SEO writer” to churn out article after article for a penny of a word. Search engines have gotten smarter — and more importantly, so has your audience. Those types of articles fail to match search results with your audience’s intent, so they get ignored and pushed away.

The only right way nowadays is to optimize your content for searcher intent! What is a searcher intent (or sometimes 'user intent')? Let's explore it together!

What are the requirements?

  • Pen and Paper
  • Smartphone, Laptop, Desktop, Tablet
  • And...Hunger to Learn!

What am I going to get from this course?

  • Learn how to optimize content and earn trust while focusing on user intent
  • Embrace a new shift in how content is optimized for today’s searcher
  • Optimize your content to search intent and gain more engagement
  • Learn to read users`minds for better conversions

Who is the target audience?

  • Beginners, startups, marketers, entrpreneurs, business people, freelancers

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Searcher Intent 101

Hi there. Welcome to our Search Intent course. In this lesson explore what you will find in this course.


A Challenge for Both Marketers and Search Engines ... strategy around SEO and search rankings is to understand your audience, your searcher!


There are Categories of Searcher intent that you must know.


Have you heard about semantic approach? Time to explore it.


With this lesson you can create your stemming keywords


Here we will discuss how to optimize content and earn trust while focusing on user intent.


Continues from previous lesson.

Wrapping Up

Students Who Viewed This Course Also Viewed

  • Loading
  • Loading
  • Loading

Instructor Biography

iMarketer Training, Internet Marketing 101

iMarketer Training is an educational center based in London. We helped many students in the UK to start with their internet marketing campaigns and now we're here to help YOU. Internet Marketing is a phenomenon of our age. In the current business world, no marketing strategy is complete without internet marketing component. However, at iMarketer Training we advice you to start with complete basics.

TAKE BABY STEPS and learn basics of SEO, basics of Social Media and basics of Email Marketing. Only after tackling the basics go the the next level. SOUNDS SIMPLE right? But...most of self starters' mistake...they mix media and mix learning levels up. It is very hard to recognise at what level of internet marketing you are right now ... which will prevent you from learning your steps effectively.

With iMarketer Training we make sure you do not jump the queue. You follow the order and shape your learning curve nicely. We have created 6 high quality, easy to chew courses for you, where you learn all the basics and much more. Here are 6 pillars of effective internet marketing:

1. Internet Marketing 101 & Social Media

2. Search Engine Marketing (SEO & PPC)

3. Social Media Marketing

4. Email Marketing

5. Content Marketing & PR

6. Sales Management Funnel

These are detailed courses which will boost your internet marketing knowledge level from beginner to intermediate. After intermediate level we will start sharing with you our recommendations on the next steps to take, so that you grow further. We will invite you to attend open webinars to boost your level up to advanced.

So...are you ready to take your first step? Start with Internet Marketing 101 course. All these courses are suitable for anyone wishing to start with internet marketing, even if you are a student studying for a marketing degree, entrepreneur, a small business owner or a marketing professional. If you've been mostly involved with traditional marketing, 2014 is your year to start getting involved with Internet Marketing.

Gain immediate and long term brand recognition using tools available on the internet. Learn to set up your campaigns and maintain them, learn to deliver your content, advertise or promote your products and services for free. No matter what is your brand, product or service, never forget, with internet everything is possible!

Take Action and Jumpstart with these courses. If you want to learn few courses at a time, we have gathered together individual courses into packages.

Ready to start learning?
Take This Course