Searcher Intent: Make Keywords Work for You!
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Did you know that SEO today looks vastly different than it did a few years ago?
Keywords aren’t as critical. Content structure isn’t as vital.
Today understanding what searchers want has become a driving force in search engine optimization to help bring more people to your site. So, forget the standard keyword research process.
Unless you nail it, there’s a whole bunch of traffic you will never see, hence less conversions.
Remember, gone are the days when you could hire an “SEO writer” to churn out article after article for a penny of a word. Search engines have gotten smarter — and more importantly, so has your audience. Those types of articles fail to match search results with your audience’s intent, so they get ignored and pushed away.
The only right way nowadays is to optimize your content for searcher intent! What is a searcher intent (or sometimes 'user intent')? Let's explore it together!
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|Section 1: Searcher Intent 101|
Hi there. Welcome to our Search Intent course. In this lesson explore what you will find in this course.
A Challenge for Both Marketers and Search Engines ... strategy around SEO and search rankings is to understand your audience, your searcher!
There are Categories of Searcher intent that you must know.
Have you heard about semantic approach? Time to explore it.
With this lesson you can create your stemming keywords
Here we will discuss how to optimize content and earn trust while focusing on user intent.
Continues from previous lesson.
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