Searcher Intent: Make Keywords Work for You!
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Searcher Intent: Make Keywords Work for You!

How do you know what the right keywords are? Think searcher intent. Keywords-focused optimization is the past.
4.4 (6 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
580 students enrolled
Last updated 10/2015
English
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Current price: $10 Original price: $35 Discount: 71% off
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Includes:
  • 34 mins on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Learn how to optimize content and earn trust while focusing on user intent
  • Embrace a new shift in how content is optimized for today’s searcher
  • Optimize your content to search intent and gain more engagement
  • Learn to read users`minds for better conversions
View Curriculum
Requirements
  • Pen and Paper
  • Smartphone, Laptop, Desktop, Tablet
  • And...Hunger to Learn!
Description

Did you know that SEO today looks vastly different than it did a few years ago?

Keywords aren’t as critical. Content structure isn’t as vital.

Today understanding what searchers want has become a driving force in search engine optimization to help bring more people to your site. So, forget the standard keyword research process.

Unless you nail it, there’s a whole bunch of traffic you will never see, hence less conversions.

Remember, gone are the days when you could hire an “SEO writer” to churn out article after article for a penny of a word. Search engines have gotten smarter — and more importantly, so has your audience. Those types of articles fail to match search results with your audience’s intent, so they get ignored and pushed away.

The only right way nowadays is to optimize your content for searcher intent! What is a searcher intent (or sometimes 'user intent')? Let's explore it together!

Who is the target audience?
  • Beginners, startups, marketers, entrpreneurs, business people, freelancers
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Curriculum For This Course
Expand All 8 Lectures Collapse All 8 Lectures 33:51
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Searcher Intent 101
8 Lectures 33:51

Hi there. Welcome to our Search Intent course. In this lesson explore what you will find in this course.

Preview 02:00

A Challenge for Both Marketers and Search Engines ... strategy around SEO and search rankings is to understand your audience, your searcher!

Preview 06:46

There are Categories of Searcher intent that you must know.

Preview 05:55

Have you heard about semantic approach? Time to explore it.

Keyword Research Today: Semantic Approach
04:31

With this lesson you can create your stemming keywords

How to Create Stemming Keywords
05:05

Here we will discuss how to optimize content and earn trust while focusing on user intent.

Optimize Your Content for Searcher Intent
05:07

Continues from previous lesson.

Earning Trust Through Your Content
03:17

Wrapping Up
01:10
About the Instructor
iMarketer Training
4.2 Average rating
398 Reviews
17,769 Students
37 Courses
Internet Marketing 101

iMarketer Training is an educational center based in London. We helped many students in the UK to start with their internet marketing campaigns and now we're here to help YOU. Internet Marketing is a phenomenon of our age. In the current business world, no marketing strategy is complete without internet marketing component. However, at iMarketer Training we advice you to start with complete basics.

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