SEO Training Complete With Its Own SEO Ranking Tool
5.0 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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SEO Training Complete With Its Own SEO Ranking Tool

Search Engine Optimization, Rank Higher By Blending In With The Top 10 Sites, Learn What They're Doing, and Repeat.
5.0 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,048 students enrolled
Created by David Reynolds
Last updated 6/2016
English
Price: $55
30-Day Money-Back Guarantee
Includes:
  • 4.5 hours on-demand video
  • 3 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Optimize a web page to help it rank higher in the search engines
  • Find, Analyze and Buy domains that already have age and incoming links to them
  • Have more confidence to start a business optimizing sites
View Curriculum
Requirements
  • You need to know some basic HTML editing
Description

Instant access to Search Engine Optimization building block basic's and the fundamental principles of what makes it work. Twenty-four categories that are found on most web pages that you have some control over to adjust or compare.

SEO is not black hat magic, but a calculated procedure that can be repeated by following established results. We will use our X-Ray vision to pick apart what's needed to blend in with those that have made the top ten already.

Search Engines are always trying to improve, and with that new rankings. We can look at who's ranking for what keyword phrases, both long tail and local terms, and use what their content shows us to work our way up towards them.

YOU WILL LEARN AND BE ABLE TO:

  • Identify each and every part of a pages required sections
  • Learn how not to spam your pages with overload of keyword phrases
  • Discover who your competition is, and use their own methods to blend in
  • Find old, existing domain names to buy which already beat your competition
  • Find old, existing domain names to buy that already have incoming links to them
  • Find old, existing domain names to buy and auction them off to make money
  • Discover what the top ten sites for your keyword phrase are doing right

EACH OF THE 24 GROUPS INCLUDE:

  • Its own ranking level for scoring
  • What that level of importance is based on
  • If it is considered On Page, Off Page, or Off Site
  • If you have control over the changes or others do
  • An example of the HTML code for reference
  • Best use considerations for that group
  • What you should NOT do for that group
  • The description of that group and its use
  • Most of the groups come with Tips and Advice that can help even more



Who is the target audience?
  • Anyone with an interest in having more control over a web page's position in the search engines
  • Don't take this course if you are only wanting to know how to get social media sites. This course teaches Search Engine Optimization.
  • If you want to strengthen your Optimization skills further than just the meta keyword group
Students Who Viewed This Course Also Viewed
Curriculum For This Course
Expand All 50 Lectures Collapse All 50 Lectures 04:38:14
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The Essential Parts Of A Page That Gets The Highest Ranking
7 Lectures 43:10

Search engines use Algorithm's that determine what pages rank where. Instead of getting deep into how they do it, we're just going to look at the results they provide in the top ten pages, and blend in.

Preview 02:55

What helps you determine if the course is for you?
Preview 01:35

To hit a target, you must see it, to know how and what to modify on your pages to rank with SEO you must learn what the top ten are using to have gotten there. This tool lets you see with X-Ray like vision what they've done, and what you can do to blend in.

Preview 05:44

Describes Your Sites Purpose, Seen On SERP, Seen On Tab Of Browser, Sometimes At Top Of Browser.

Title, The Most Visible Label That Identifies a Sites Purpose
12:13

A Link On Someone Else's Site Pointing To Your Site, Considered A Vote, Recommendation By External Sites. Quality More Important Than Quantity
Backlinks, The Link On Someone Else’s Site Pointing To Your Site
09:52

Others Impression Of Your Site, Their Labeling, The Clickable Text Within A Sentence That Links Back To Your Site


Anchor Text Of Back Links, Clickable Text Within A Sentence That Links Back
04:56

The Body Text Is What People Can Actually See On Your Page. The Content Of What Your Site And Page Is About. Other Closely Related Terms Must Be Used To Build Its Strength Without Spamming The Page Causing Penalties

Keyword Use In Body Text, What People Can Actually See On Your Page
05:55

The Title code and where its found
1 question

Backlinks pointing to your site
1 question
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The Very Important Parts Of A Page That Gets Overlooked A Lot
4 Lectures 29:21

The Age Of A Site Is Like Wine, It Only Gets Better With Age. Newer Sites Don't Have Any Reason To Stay Around, But Older Sites Carry Strength In Their Age.

Age of Site, The Age Factor Is Something That Can’t Be Changed
03:15

Expiring Domains Are Those That Don't Get Renewed In Time, Or Are Just Let Go By The Owner. Learn How To Find Them Before They Go Back On The Market.

Preview 10:01

The Age Of A Domain Is One Of The Important Factors You Can't Control, Unless You Buy A Domain Name That's Already Old. Links Coming In To A Site Are Not Always Easy To Get, Unless You Find An Older Domain With Existing Incoming Links.

Expiring Domains - Find The Age and Incoming Links To Determine Its Value
10:46

The Text Is Controlled By The <H1> HTML Code. The Text Appears BIGGER, BOLDER Than Just Body Text. Search Engines Consider You've Given Words In It More Important Than Others Because Of The Code, Not Just The Size.

Keyword Use In H1 Header That Adds Emphasis And Relevance And Points
05:19

Age of a web site
1 question
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The Important Parts Of A Page That Gets Points Which Are Easier To Get
8 Lectures 32:21

Web Site With The Main Keyword Or Very Strong Related Terms As Part Of The Domain Name Tells People And Search Engines The Main Focus Of Its Purpose.

Keyword Use In Domain Name
02:48

Keyword use in the domain name
1 question

The page name is changeable at any time unlike the domain name. If using a blog type format, make sure you change the setting so it uses the Title of the page and not the date format.
Keyword Use In Page Name
03:44

Incoming Links From Social Media Brings Visitors, Page Rank, & Traffic Value

Mentions In Social Media
03:37

The Text Is Controlled By The <H2-H6> HTML Code. The Text Appears Slightly Bigger, Bolder Than Just Body Text.

Keywords in H2-H6 Also Adds Emphasis And Relevance And Points
03:53

Used To Describe The Image On The Page In Case The Image Didn't Load Or Graphics Were Missing. Used Now To Include Strong Keywords And Still Related To Image.
Keywords In Alternate Text, Use and Coverage In Multiple Graphics
04:48

If Your Site Will Be Around For Some Time, Buy The Other Stronger Top Domains. Ex If You Bought A .Com, Also Buy The .Net, .Org, In Case It Becomes Successful
Top Level Domain Extension
03:42

You're Telling Humans And Robots That This Text Is More Important Than Non-bold Text
Keyword in Bold Format, Emphasis Making Bold Text To Stand Out Over Normal
03:25

Alexa Uses A Unique Scoring Method That Determines A Sites Ranking Related To Incoming Traffic. The Lower The Number, The More Traffic The Site Gets

Number of Visitors, Considered A Vote By Visiting Your Site
06:24
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The Moderately Important Parts Of A Page, Less Points, But Still Helpful
6 Lectures 19:07

Keyword Found In Link Pointing To Same Domain, A Link Contains 2 Things. The Page Its Going To, And The Text The Visitor Reads Before Clicking On It. The Anchor Text Is What The Visitor Can Read. It's A Wasted Effort To Just Use The Page Name Its Going To.

Keyword use in Same Domain Anchor Text, Keyword Found In Link
03:17

Note: You Are Giving Valuable Points Away To Other Sites When You Link To Them. Consider A Link Exchange With Them
Keyword use in Outbound Anchor Text, Keyword Found In Link
02:48

Keyword Found In Page Name Of Same Domain. This Is The File Name From Your Site. Links Pointing To Them Cannot Be Different By Adding Keywords That Aren't Part Of The File Name Already

Keyword Use In Same Domain Link URL
02:25

This Is The File Name From An External Site. Links Pointing To Them Cannot Be Different By Adding Keywords That Aren't Part Of The File Name Already.
Keyword Use In Outbound Link URL, Keyword Found In Page Name Of External Sites
02:10

Outbound links on your site
1 question

This Area Sometimes Shows Up In The Results Of Searches On Search Engines Under That Site Title. Known For Spamming, But Some Top Search Engines Now Don't Even Consider Using It.
Keyword Use Meta Description, Found In The Meta Area In Your Code
05:02

Each Trailing Slash Represents A Deeper Level Of Search From The Home Directory. Also More Difficult For The Spiders/Robots To Follow That Path

Trailing Slashes in URL, Deeper Level Of Required Search
03:25
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The Slightly Important Parts Of Your Page, Not To Waste
3 Lectures 09:04
If There Are Errors In The HTML Code Of Your Web Page, Then Search Engines Might Not Be Able To Read Everything On Your Web Page
HTML Validity, Code Readability Of The Search Engines
03:18

The Content Of Your Page Should Flow To Capture The Readers Attention And Get Lost In The Enjoyment Of Your Page, Not Get Lost In The Meaning Of Your Logic And Leave.
Readability Level Of Your Web Page
03:32

The First Sentence Of Your Body Code Does Not Include Any Header Codes (H1-H6), Only Non-Formatted Code Other Than The Bold/Strong Code.

Keyword Use In The First Sentence Of Your Body Code
02:14
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Worksheet To Maximize Your Ability To Rank Your Page With SEO
20 Lectures 02:17:29

A list of tools and sites to use to collect all the necessary information to compare your page to the top ten pages for SEO Optimization.

Resources To Use To Get SEO Data from the Top Ten pages.
06:19

SEO is like hitting a target. Unless you know where you are aiming,you'll never be able to improve your direction.

How To Use This SEO Tool To Optimize Your Web Pages.
08:30

Your Excel SEO Scoring Sheet is fully usable. Watch the videos here to learn how to use it.

Download Your SEO Scoring Sheet Here And Watch Videos To Use The Program
01:36

Learning where ratios come from to compare against the top 10 sites ratios


Keyword Ratios To Get Accurate Comparisons
06:41

Get the most points out of your optimization of a page, which is the essential level of the SEO categories.

SEO Essentials Group, The Strongest Level of Importance To Optimize, 1 of 3.
07:17

Incoming links are one of the hardest items to get that benefits you the most.

SEO Essentials Group, The Strongest Level of Importance To Optimize, 2 of 3.
04:32

Links and Body text tells the search engines the most about your SEO page.

SEO Essentials Group, The Strongest Level of Importance To Optimize, 3 of 3.
07:09

Next to the Essential Group, the Very Important Group has weight factors you can control that many people aren't aware of.

SEO Very Important Group, The Next Level of Importance To Optimize.
08:20

The Mid level of SEO work is the Base Important group. Use this to tweak areas with high control.

SEO Important Group, The Mid Level of Importance To Optimize, 1 of 3.
07:28

The Mid level of SEO work is the Base Important group. Use this to tweak areas with high control.

SEO Important Group, The Mid Level of Importance To Optimize, 2 of 3.
09:24

The Mid level of SEO work is the Base Important group. Use this to tweak areas with high control.
SEO Important Group, The Mid Level of Importance To Optimize, 3 of 3.
07:04

A step by step, line by line approach to collect data from the top ten sites, follow what they've done to blend in.

Working Example of Collecting The Data To Spy On The Top Ten Sites, 1 of 5.
06:11

A step by step, line by line approach to collect data from the top ten sites, follow what they've done to blend in.

Working Example of Collecting The Data To Spy On The Top Ten Sites, 2 of 5.
08:46

A step by step, line by line approach to collect data from the top ten sites, follow what they've done to blend in.
Working Example of Collecting The Data To Spy On The Top Ten Sites, 3 of 5.
09:10

A step by step, line by line approach to collect data from the top ten sites, follow what they've done to blend in.
Working Example of Collecting The Data To Spy On The Top Ten Sites, 4 of 5.
06:39

A step by step, line by line approach to collect data from the top ten sites, follow what they've done to blend in.
Working Example of Collecting The Data To Spy On The Top Ten Sites, 5 of 5.
08:34

Seeing the results of the top ten sites data and how it matches our page shows where we need improvement.

Understanding The SEO Score Sheet Results From The Collected Data, 1 of 3.
06:48

Seeing the results of the top ten sites data and how it matches our page shows where we need improvement.
Understanding The SEO Score Sheet Results From The Collected Data, 2 of 3.
07:33

Seeing the results of the top ten sites data and how it matches our page shows where we need improvement.
Understanding The SEO Score Sheet Results From The Collected Data, 3 of 3.
07:53

Was this course beneficial to you?

Factors In Reviewing a Course
01:35
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SEO News
2 Lectures 05:29
MobileGeddon and More
02:46

Don't Play Hide and Seek With Google, or Any Of The Search Engines
02:43
About the Instructor
David Reynolds
4.5 Average rating
29 Reviews
4,181 Students
6 Courses
My Job Is Making Your Job Easier

Being in the Engineering field for over 30 years, David has worked much with Excel and knows how data overload can feel overwhelming unless you have some kind of control of your Excel files. 15 of those years included Online Marketing, promoting businesses through Pay Per Click and Search Engine Optimization, which required downloading traffic reports to track efforts and success.

So much data from so many directions, David developed a way to dissect it faster. Applying some of his programming skills proved beneficial in merging a lot of this together, so the schooling was definitely worth the time.

During the process of developing a unique method of discovering a person's Natural Talents and Gifts, David discovered a way that allowed a person to 'express in words' their own natural talents in ways they couldn't before.

Some of his includes 'Breaking down the complex to simplify things by making quick reference guides for consistency', 'Creating a process to understand things easier by making a Step-by-Step guide for an assembly line smoothness using flow-chart type logic to remove questions that prevents progress.' Teaching seemed like a perfect match for this natural gift.

Sharing things in detail of what he's found that made his work easier shows up in his teachings. Selecting specific topics and digging deep instead of just touching the surface is what makes his work stand out.