Search Engine Optimization: Get To The Top!

Find out practical ways to make sure your site ranks highly for the keywords your potential customers are looking for!
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$95
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  • Lectures 33
  • Contents Video: 5 hours
    Other: 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 12/2012 English

Course Description

------------NEW 2015 VIDEO UPDATES + DOWNLOADABLE SLIDES-------------------

87% of all web user will access information using a search engine so....

IF YOU DON'T GET FOUND YOU DON'T HAVE A BUSINESS: MAKE SURE YOU DO

  1. A clear and concise way to learn SEO
  2. Jargon Buster - Real Learning no false "short-cuts"
  3. Plenty of Industry examples and Best practices

Search Engine Optimization course will cover, together with our Pay Per Click, the Search Engine Marketing area. You will understand the business case attached to SEO and why is an essential long term plan for your business. Will be focussing on On-site and Off-site optimization, link building and latest Social Network influence on ranking. Concept like building your site Credibility and Relevance will be put in context with Writing for the web and Usability. Finally you will be made aware of the implication of the rising of Mobile browsing.

A Certificate of Completion is Presented to Students who Undertake the Course.

What are the requirements?

  • General Internet Knowledge

What am I going to get from this course?

  • Plan, Deploy, Audit a SEO campaign
  • Understand On- Site and Off Site SEO issues
  • Attract the right audience

What is the target audience?

  • Internet Marketers
  • Web Agencies
  • Marketing & Business Students
  • Start-Up and Web Site Owners

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Search Engine Optimization 2015
Intro & History
Preview
10:55
What is It
07:57
The Search SuperPower
05:54
Strategies and Techniques to Get to the Top 1
12:26
Strategies and Techniques to Get to the Top 2
13:33
Strategies and Techniques to Get to the Top 3
07:26
Industry Examples and Summary
07:54
Slides
Preview
61 pages
Section 2: Search Engine Optimization
Introduction to SEO
Preview
06:15
Business case_Market share_SEO vs PPC
11:06
SEO ranking_PPC _Smartphones and PPC
06:14
Types of search_Head vs Tail
Preview
09:48
Basics of natural search_ How SEO works
08:28
Jargon buster
05:41
Strategy-Benchmarking
15:43
Competitor analysis
08:49
Keyphrase analysis
19:59
Cost-benefit analysis_Planing and implementation_Measuring and reporting
08:54
Basic algorithm-Site build and hosting
09:16
Relevance-URL,Page title and Meta data 1
11:17
Relevance-URL,Page title and Meta data 2
11:17
Relevance-On page content 1
05:06
Relevance-On page content 2
05:06
Relevance-Duplicate content_Images, video and audio
09:23
Relevance-PDFs
Preview
05:54
Credibility-Link building_Page rank
09:42
Credibility-Hub and authority pages_Link relevance
09:42
Credibility-Types of site_On site promotion
09:57
Credibility-Tools
05:18
Algorithm evolution-Social 1
09:44
Algorithm evolution-Social 2
11:09
Algorithm evolution-Mobile_Google local_Google shopping
09:34
Summary SEO
Preview
04:53

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Instructor Biography

Oxford Learning Lab, Professional Marketing Courses by Top Experts

Oxford Learning Lab is an online provider of Marketing & Business Strategy education.

All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick , Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.

Our courses have been created to help you to quickly grasp complex marketing concepts, from Marketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.

All the courses are divided into byte-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.

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