Search Engine Optimization: Get To The Top!
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------------NEW 2015 VIDEO UPDATES + DOWNLOADABLE SLIDES-------------------
87% of all web user will access information using a search engine so....
IF YOU DON'T GET FOUND YOU DON'T HAVE A BUSINESS: MAKE SURE YOU DO
Search Engine Optimization course will cover, together with our Pay Per Click, the Search Engine Marketing area. You will understand the business case attached to SEO and why is an essential long term plan for your business. Will be focussing on On-site and Off-site optimization, link building and latest Social Network influence on ranking. Concept like building your site Credibility and Relevance will be put in context with Writing for the web and Usability. Finally you will be made aware of the implication of the rising of Mobile browsing.
A Certificate of Completion is Presented to Students who Undertake the Course.
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|Section 1: Search Engine Optimization 2015|
Intro & HistoryPreview
What is It
The Search SuperPower
Strategies and Techniques to Get to the Top 1
Strategies and Techniques to Get to the Top 2
Strategies and Techniques to Get to the Top 3
Industry Examples and Summary
|Section 2: Search Engine Optimization|
Introduction to SEOPreview
Business case_Market share_SEO vs PPC
SEO ranking_PPC _Smartphones and PPC
Types of search_Head vs TailPreview
Basics of natural search_ How SEO works
Cost-benefit analysis_Planing and implementation_Measuring and reporting
Basic algorithm-Site build and hosting
Relevance-URL,Page title and Meta data 1
Relevance-URL,Page title and Meta data 2
Relevance-On page content 1
Relevance-On page content 2
Relevance-Duplicate content_Images, video and audio
Credibility-Link building_Page rank
Credibility-Hub and authority pages_Link relevance
Credibility-Types of site_On site promotion
Algorithm evolution-Social 1
Algorithm evolution-Social 2
Algorithm evolution-Mobile_Google local_Google shopping
Oxford Learning Lab is an online provider of Marketing & Business Strategy education.
All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick , Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.
Our courses have been created to help you to quickly grasp complex marketing concepts, from Marketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.
All the courses are divided into byte-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.