Is seo totally confusing you? Stop, relax and breathe. Your pathway to simplified SEO Training is now at hand in the SEO Mastery course.
It's time to learn it straight from professional SEO consultant, Greg Gillespie. Inside this course he will show you that the complexities of SEO are really just smoke and mirrors, made up by those who want to keep this a secret society.
If you are looking for the truth about SEO and are tired of the conflicting reports about what works with ranking your website in the search engines, then this is the course for you. Everything from how to make your site crawlable by Google, to how to set up your site, so that it can rank highly in the search results.
Your Simplified SEO Training Starts Here
Learn Proper Keyword Research
Discover Competitor Analysis Time Saving Tools
Execute Website Setup and On-Page SEO to 2015 Standards
Understand Backlinks and Off-Page Optimization
Discover Leaked Google Panda Quality Scores Secrets
Staying Penguin Algorithm Compliant
Understand The Hummingbird Engine
While a lot of courses on SEO attempt to train you to follow difficult and time consuming processes and procedures, this course will show you the easy way to get all your ducks in a row, so that the search engines show you the love your website deserves.
We cover everything you need to know in order to get top placed rankings in the SERPS (search engine results pages). This course is filled with up to date information on Google and it's many known requirements along with a list of unofficial leaked documents that will give you the insiders view on what they really want from your website.
There are 68 lectures and over 8 hours of video where Greg will cover and reveal everything you need to learn about SEO. He covers real world examples as you watch over his shoulder to see how an SEO consultant actually works, to bring about top rankings for his clients.
Overview of Course Contents
To begin with the course takes a 40,000 foot view of the 4 main areas of search engine optimization. We move through the course basics and on to the more complex theories and rules of the new on-page SEO quality score check points. We will be examining how backlinks work and how to attract them to your website and build out a high quality ranking profile, as quickly as possible.
By The End Of The Course
On completion of this course, you will not only have a solid understanding of the way search engines work but know exactly what you need to do to compete in todays search marketing landscape and come out a winner. Plus you will have at your disposal all the tools, guides and helps that Greg himself uses on a daily basis, doing professional SEO for his many clients around the globe.
SEO stands for Search Engine Optimization (I am sure you know that part by now) and in this first section we are going to explore the moving parts that SEO is made up of.
We will be looking at how search engines rank websites, understanding that backlinks are the essential ingredient ranking signal, what is website authority or what makes for a powerful backlink and exactly how Google puts all this together to come up with a #1 ranking.
At the core of SEO lies the secret Google algorithm that is reportedly made up of over 200 specific criteria that determine how a web page should rank when compared with the other webpages, sometimes millions of other pages out there.
Throughout this course we are going to be focusing on the Google search engine, mainly because it holds the lion's share when it comes to the highest percentage of traffic producing results in search.
Sure, there are Yahoo and Bing, but with only a small percentage in the search stakes, you will do well to concentrate on pleasing Google. By doing so, most people find that they will have enough traffic to their websites, and the small percentage from the other search engines is just a bonus.
One thing we will be introducing in this section is the what's truly important to SEO and what is just confusing noise.
These things we are going outline, that you needn't pay much attention to, or waste time creating. Seeing that there is no true connection with the activity and a high ranking.
And we will touch on exactly what types of links that Google is looking for, so that you will get the overall picture of what needs to be done to rank your site successfully.
So how do the search engines like Google decide which website should be ranking at the top of the search results? In this lesson we go behind the scenes of top rankings and pull back the cover on the mystery of top ranking websites.
At the very heart of the Google search algorithm, lies the foundation ranking signal of backlinks. Links that people place on their websites that link to your website, are the definition of what a backlink is. In this lesson we get a handle on what backlinks are, where they come from and how the fit into the equation of top ranking websites.
Not all links are created with equal value or power to boost your ranking. Here we discover exactly what Google deems to be valuable links based on the trust and authority of the websites the links are found.
If some websites are more powerful than others, which types of links are the best type of links to be acquiring on these sites? In this lesson we go over the profile of a good backlink and why these are the types of links that you need to be amassing for boosting your site through the top of the search results.
So how do these backlinks add up in the Google search ranking signal assessment? Here we take a look at the process of how Google weighs up the linking profiles to arrive at a quality of the link.
What are the best ways to be getting backlinks from other sites, and helpful strategies for garnering powerful, industry specific backlinks that will not only boost ranking but have the potential to drive in relevant traffic directly, as well.
Take this Quiz to find out how well you understand the concepts of SEO.
Many years back, when I first started to try and get my head around the confusing world of SEO, I began creating bookmarks in my browser, on all the things that the so-called experts were telling me I had to do, in order to become successful at search engine optimization.
Well it wasn't long before my list grew to about 1,200 things that they were telling me I had to do, for SEO to work. And you know what, I was totally overwhelmed and just about ready to give up.
So it is vital, at this point, to your SEO education that we set the record straight. And get a lot of the nonsense floating around the net, that is probably confusing you right now, swept right out of your head as soon as possible.
In this section I am going to clear the air on misinformation, that is likely to get you not only confused but totally diffused from any fruitful results.
Is SEO really dead? Are social signals truly replacing links? What about backlinks are they still important or have they become irrelevant? Is SEO just really too hard to do anymore?
Are keywords dead and no longer useful for determining SEO volumes?
I am going to show you in no uncertain terms what the truth really and explain why this misinformation is out there in the first pace.
Getting these things set straight from the outset, is paramount to your SEO success.
So let's dive in and get the clarity on SEO that you need, by firstly debunking the many SEO myths out there.
The oldest and most often repeated myth, SEO is Dead. Here we take a look at whether this be true day or true at any point in time.
With social media getting so much attention now days, here we look at the myth about social being the new SEO. Is this about to happen any time soon? Find out the truth about how SEO and social work together.
With so much information floating around the web about what SEO is and what you have to do to keep up and rank well, this myth buster is going to be a real time saver. Find out what is and what isn't a known ranking signal and how to get a life back from the industry guru's who would have you running all over town just to do the so called new SEO.
With so much focus on backlinks, Google would love you to think that they are no longer important, and to stop wasting your time thinking about them. Are they really loosing their importance with the Google algorithms? Let's take the lid of this one and set the facts straight, once and for all.
Some have given up the game altogether and tossed in the towel, based on this one. Is SEO really gotten harder or easier? Come with me as I uncover the truth behind this myth, that SEO is just too hard.
You have probably heard this one, that blogs and forums are a bad place to be getting links from. Let's find the truth about whether or not blogs are indeed a bad source of links that should be avoided.
It's all about the backlinks right? Or wrong? Does on-site SEO still matter or is just not important anymore. Let's lift the lid on this myth and discover the truth about on-site SEO and how the rules of the equation are not what everyone may be thinking.
It's a waste of time going after long-tail search terms, as they just don't deliver much traffic at all. Is this true and should you just be focusing on the fat head or short-tail keywords as some describe them, or is this myth indeed a myth after all.
In the early days of search engine optimisation, there was a commonly held belief that the split between on-page and off-page seo factors was about 10% - 90%.
On-page made up roughly 10% of the ranking equation and the all important backlinks or off-page seo made up the 90%.
Quality backlinks were king and that was that. Making sure most things were in the right places for keyword richness was all it took to pull off on-page seo successful.
Well a lot has changed since then and in this section we pull apart all the components that go into making a successful SEO foundation.
We examine what on-page seo factors have become and how the Panda algorithm stands watch over these elements.
We will also dive right into what makes for high quality links, the sort you want to have linking to your website. This is also where we examine in detail how link juice flows through from one website to another. Everything from tiered linking structures to types of links that are seen to be natural in the eyes of Google.
Also we will be looking at the various ways in which links can have their value boosted. This is something that provides incredible benefits when done to the right links at the right time, in the correct manner in which I am going to show you.
Putting all these pieces of the puzzle together, on-page, off-page and solid foundations is what successful SEO is all about.
With SEO divided between off-site factors and on-site elements, here in this lesson we find out what areas of the On-Site experience are important to be getting right, to make sure we have a high quality score. It is no longer just place the keyword on the page and your job is over. There are new rules when it comes to on-page SEO ranking factors and we discover the secret elements that make up the Google quality score that they don't want you to know about.
Off-page SEO is in the broad sense defined as link building. Essential to a solid SEO foundation is the right backlink building structure. In this lesson we go over the principles of good link building and effective methods, tools and best practices.
Links are not understood by search engines at the static or linear level. Today's search algorithms and web crawlers go deep into the link paths that ultimately point towards our sites. Gone are the days of the flat earth society and link building. We look at the old way of backlink building and why it is failing with the modern process. Here we examine the new methods that ensure over-optimization is a thing of the past.
If some links are of high quality and some are not so shinny, then what exactly are the ways of getting hold of the good links? In this lesson we uncover the ways of finding high quality backlinks. Essential to gaining high rankings and staying around long term in the search results.
What sort of links do you have linking to your links? When a tiered structure is necessary, we go over the details about what sort of linking is useful and practical at the next level down in our link structures.
What about lower quality links do they still have a place in todays new SEO landscape? Where can low quality links be useful at all, if we are going to be producing a natural looking link profile.
The first question on every clients lips is "When am I going to rank #1?" We cover the realistic approach to assessing just how long to set aside time, money and other resources, as we journey our way to the top spots on Google. Managing our expectations is fundamental to a positive outcome, and in this lesson we learn how to set realistic goals and how to achieve them.
When setting of on a long journey to an unknown land, the wise traveller is usually equipped with a good road map, or Google Maps on their iphone at the very least.
Similarly no one should set off on an SEO venture without first finding the right road map.
Keywords, when researched properly are that roadmap.
This point cannot be overstated, as to the importance, great keyword research is to the end result - namely finding the right traffic that has the highest probability of converting to a sale.
We call highly valuable keywords, that drive high converting traffic - money keywords. Simply because they make you money.
In this section we are going to learn how to effectively use the keyword research tools that are at our disposal, so that we can identify what are the best keywords to be pursuing.
And just like Google Maps for the traveller, Google provide a resource directly from their enormous data source, which is called the Google Keyword Planner.
Learning this crucial first step in SEO will ensure that you don't end up ranking for the wrong keywords.
You know what most people get this one totally wrong when starting out, so I will show you how to think like a customer or end user of what you have to sell them.
This is a helpful insight that you need to grasp when preparing any marketing materials, and especially when choosing which group of search visitors you wish to get in front of.
We will also be covering the way to find the low hanging fruit, when it comes to keywords that are going to be easy to rank for and deliver a good volume of high converting traffic.
Fundamental to the success of any SEO campaign is to be setting off in the right direction. In this section we look at the way to ensure you are pursuing keywords that going to deliver down the rankings track, by getting an understanding of keyword research basics.
To achieve the best possible results with SEO, it is essential that you have access to the right keywords to be ranking for. Here we take close look at which keyword research tools are the right ones to be using. How to use your competitors as a great source of what to be ranking for is covered here as well.
What makes for a good keyword or a great target to be chasing when looking for the low hanging fruit. How to discover buyer intent keywords and how they are important when planning your seo strategy.
Just like a fighter in a professional ring is paired up with another fighter of the same weight category, when taking on an SEO challenge, it is vital to pair yourself up with someone you can beat.
In this section, we dive right into competition analysis and the available tools for examining link profiles. This will help us to determine which SEO fights we want to pick and which ones we are better off avoiding.
There is simply no point in taking on an SEO challenge that may take years of work to conquer, if this means we'll end up broke before we see a profit or some kind of return on our SEO investment.
Similar to keyword analysis, when it comes to competitor analysis we need to get a good idea of what we are up against, before we make a move on any particular keyword.
We do this by taking a look at websites that are already ranking for the keywords we are considering. So exactly how do we determine if we are up against a strong competitor or a weak one?
The answer to this lies in the area of link profiling. By looking behind the scenes of the websites or webpages, to be exact, that rank at the top of the search results, we can gain an insight into the sort of link profile that has enabled them to be ranking so highly in the first place.
As we have already learned, a webpage with a strong link profile will out do, a webpage with a weak profile. So it is vital that we learn how to analyse the competition correctly.
Here we are going to workout exactly how to assemble the first part of a well planned SEO strategy. This is done by putting together a priority list of keywords with good traffic, that are going to be easy to rank for in the short to medium term.
So let's take a look at exactly how to size up a competitor before going head to head in the ring.
In this lesson we take a look at the ways of sizing up the competition, so that you can pick the right ones to take on for ranking in a short timeframe. We find out how to discover their strengths and weaknesses, along with their ranking history. Here we go deep on the research tools that get the job done in a professional manner.
When it comes to finding the low hanging fruit, it is vital to know what to look for in our competitors SEO profile. In this lesson we learn to use the tools for uncovering rankings that are based on a weakly competitive landscape. How to take advantage when it presents opportunity is how we gain that vital early lot of wins and traffic that produces an early return on investment.
Continuing with our exploration of the competition, here we use the tools that uncover the backlinks and their values. This lesson will show you how to run the X-ray machine across your competitors link profiles. Find out where they are getting their backlinks, so that you can acquire similar and more powerful links to out do them.
This Quiz will test your understanding of the power behind well planned and effective SEO research.
Way back before the time of the internet, marketers used all sorts of tricks, in order to gain a competitive edge for their clients.
Take a look at offline directories, like the yellow pages for example. You could flip through that book and find that very first company listed in just about any category you cared to look at, had the name of Aardvark.
Simply because the directories were organised in alphabetical order, and seeing that aardvark had two a's at the beginning of the word, it got the first listing, more phone calls for the company, and ultimately more business success.
Times have changed, but wanting to be #1 has not.
So in the early 90's with the advent of the world wide web and the emergence of search engines, people began to deploy similar tactics to garner top rankings.
Simply repeating a keyword many times on a page, used to guarantee a top ranking back before a more logical solution arrived on the scene.
The year was 1998 and two young engineers, Larry Page and Sergey Brin working out of their garage in California, managed to come up with a new way of sorting out search results based on a popularity model. And as history shows us, the Google search engine was born.
Vital to the success of the Google business model of being able to show the best search results possible, was the heart of their search engine algorithm.
Since 1998 their algorithms have become a lot smarter and things have changed a lot in search.
Now their algorithms are so smart they even have names. The are called Penguin and Panda and they do two completely different things. They do however have one common goal, namely producing the most relevant search results possible for any given keyword search.
It's claimed by Google that their super secret search algorithms, have over 200 ranking factors, that make it an extremely difficult task to game their system. After all who would want to use Google if it was a just a glorified advertising directory that anybody could hack their way to the top of.
Success in search and relevance go hand in hand, so the topic of this section that we delve into will show you exactly what the algorithms are looking for and how to keep your website and link profile looking as natural as possible, as you work your way to towards top rankings for all of your keywords.
The Google Penguin algorithm, what is and what does it do? In this lesson we go behind the scenes of Google and reveal what Penguin does and how to stay out of the over optimization penalty that this algorithm can issue against sites it finds a problem with.
Google Panda is the other big animal unleashed by the search giant to keep quality websites in check and ranking at the top of the search results. We find out what it is looking for and how to ensure you come with a high score.
Yet another animal name from Google. This one Hummingbird is not so much an algorithm but the heart of the search engine from an intelligent semantic understanding form of artificial intelligence. As more and more searches are long-tail based, the Hummingbird has a way of being feed and we discover exactly what it's favourite food is.
Every website has a profile from a data point of view. When it comes to SEO, it is vitally important to understand how this data view is integral at looking as natural as possible from a quality perspective. With Google placing so much value on quality, here we look into how we appear to the search engines and why this in important.
When asked recently about the best way to build backlinks, Google's head of webspam Matt Cutts had this to say, “Create great content that people want to link to”.
This has been the Google mantra for sometime now. Simply create great content and they will come. It's a bit like that movie from a few years back, Field of Dreams - where the catch phrase - “If you built it, they will come” springs from.
Google don't want you to build links, they want you to build great websites and have other people - just magically find your site and then link to it.
The only problem with this naive view of the internet is that nothing like this happens in the real world.
It's a bit like the chicken and the egg conundrum. Which came first the chicken or the egg? You kind of can't have one without the other, so which comes first?
It's exactly the same with popular websites and backlinks. Can't have one without the other. So what are we to do if Google can't provide us with an audience to firstly find our great website, so that we can start to get some backlinks?
There is really is no choice but to get the ball rolling yourself.
Now in this section we are going to look at the various places in which we are able to acquire our own backlinks. Links that are going to allow you to gain some search visibility, and at the same time keep you within the boundaries of the Google guidelines.
It is important to note here, that Google have a set of webmasters guidelines that they publish, which they want everyone to abide by, but of equal importance to note, is what they actually allow to rank when it comes to sites that rise up and achievet #1 rankings.
Sometimes what they say they allow and what they actually allow are two different things. And it is upon this basis that we build what Google really wants when it comes to backlinks.
So let's take a look at the various places for acquiring links, what they look like, how valuable they are and how to get them.
Here we go over the various places that links can be found that would make up good sources for links that are going to be helpful for our ranking improvement objectives.
Blogs are great source of backlinks, simply because of their ability to pass theme related authority to your website. Let's take a look at how different links work coming from blogs.
What is a Web two point oh - property? Web 2.0 is the new web of - "if you build it they will come" fame that enable everyone to publish to the world, whatever topic of interest they would care to mention. In this lesson we find out how this platform forms one of the key factors in a well planned and structured link building strategy.
What about links from directories, are they still any good or should we just stay away altogether? In this lesson we cover what value some directories can offer as a good source of links that will build our authority and which ones are best left alone completely.
Google are always looking for "great content" to promote to the top of the search results, so in this lesson we are going to examine one of the ways that other sites are doing the same as Google, namely seeking out quality content to publish on their own sites. Infographics when done the right way are a great source links and traffic, so let's find out how to get a true win-win situation for us and them.
In this lesson we examine the ways an effective press release can be used to build authority and links for our SEO strategy. Google have set the new rules about this link resource and it is important to find out what these are if you want to avoid penalties from the search giant.
Social media and the whole social ecosystem are important today when it comes to assembling a natural looking net profile of our sites. Here we go over the reasons for adding social to the mix of signals that Google is picking up and drawing conclusions on our worthiness for ranking or not.
Link exchanges or reciprocal link is this still viable and able to help with ranking? Does Google hate this type of link and should it be forgotten as it is against the guidelines or are some of these links actually helpful. Here we find out the truth about these types of links.
Staying in the good books with Google is paramount to your online ranking success. They are after all, the giant in the search game and we are the little guys. We can't afford to upset them so we must understand what they are looking for and how to appease the sometimes angry giant.
The Google Webmasters Tools, are the point of contact that Google provide to webmasters or site owners, so that they can inform you of any vital information about your website and ranking profile.
It may be an important update or prompt about - websites and responsiveness, or page load speed that you need to be informed of. Google from time to time, do reachout to webmasters and let them know what they are expecting their websites to look like and how their sites should be set up.
We take a look at the various important tools provided inside the GWT and figure out how to take advantage of the data that is available in there.
We are going to learn how to verify your website, check your site in the Google index, explore what backlinks they have registered for your site and what to expect from them in relation to messages, alerts, warnings and God forbid - penalties.
There is a lot cover so let's get started.
Using the Google Webmaster Tools to get our site into the index is covered with an example in this lesson. How to setup verification and get the inside info from Google is explained here.
How do we find out what backlinks we have pointing to our site, according to the Google links index? Inside this lesson we explore the various places to look and discover the register of links that Google knows about.
From time to time, Google do actually want to tell us things about our websites and in this lesson we go over the types of things they want to tell us and how to take advantage of this for our own benefits and increased search engine presence.
What are Google penalties and how to know if you have been affected by them? In this next section we go over what to do and how to recover when things don't go so right with your SEO.
We need to understand the differences between an automated or algorithmic penalty, (one created by their robots) and a penalty that has been the result of a human reviewer finding a problem that has gone against their guidelines.
In both cases there are different approaches to dealing with Google penalties. We look at the things that webmasters can do to get out of penalties and the expected timeframes for doing so.
We will be looking at cases studies and reaching some conclusions on what can and can't be done realistically. Sometimes it is better to admit defeat and move onto a new domain, leaving the problems of the old behind. Sometimes your domain is a vital part of your business and can't be left behind.
We look at strategies for recovery from both situations with best practices for success.
What are Google penalties and how to know the difference between a robot penalty and a human applied penalty. Here in this lesson we understand how to detect the difference between the two, and gain insight into what to if this happens to one of our websites.
In this lesson we are going to be looking an some examples of Panda issues and what tools we have at our disposal for diagnosing the problems and coming up with the solution.
What about recovering from a penalty situation? How does one go about achieving the best possible outcome, when the unfortunate situation may befall our humble website. Finding out what can and can't be done is something to be well equipped with for these times of turbulance in search.
Since 2008, Greg Gillespie has been a dominant player in the search engine optimisation space, working as an independent SEO consultant for corporations both big and small around the globe.
With over 25 years experience in advertising and marketing, Greg's ability to translate to the online realm, coupling his offline abilities for persuasive marketing techniques, has allowed him to excel in the field of search marketing.
"It is one thing to learn how to drive traffic and another thing altogether in getting that traffic to convert to sales", quotes Greg.
Search marketing is absolutely huge and to be able to command traffic, conversions and sales is indeed a powerful position to be in. By coming along for the journey with Greg and his SEO Mastery course, you will be picking up on his outstanding abilities to delve right into the very heart of what makes the search engines tick.
How it all started for Greg, was winning an international SEO challenge, put out there by world renown marketer's marketing professionals, Dan Kennedy and Bill Glazer. Seizing the opportunity to stand upon the stage in Orlando Florida, was a clear launch point for his international career that, to this day has served him well, with a solid six figure income, derived solely from the search engine optimization industry.
Greg's ability to lecture on any subject, has been well refined over the years with teaching in many different fields. Notably his successful online courses where he has taught hundreds of students successfully, which he began promoting back in 2008, along with his offline lecturing skills in the class room with large groups, right down to individual one-on-one lessons, set him up to be your first choice when it comes to learning these valuable search marketing skills.