Search Engine Optimization SEO Training for Marketers
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Search Engine Optimization SEO Training for Marketers

Get found on Google, Yahoo & Bing search, get organic traffic coming to your website every day without spending on ads
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
219 students enrolled
Last updated 11/2015
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Current price: $10 Original price: $65 Discount: 85% off
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  • 2 hours on-demand video
  • 1 Article
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Have clear idea about search engine optimization
  • How to research useful search terms about your target market
  • Optimize websites for SEO
  • Build links for better search rankings
View Curriculum
  • Basic understanding of how websites work
  • A website to apply the techniques
  • A google account to sign into various google services
  • A WordPress based website

Get found on Google, Yahoo & Bing search, get organic traffic coming to your website every day without spending on ads. Get laser targeted customers who are interested in what you are offering through SEO.

Hello my name is Tamal Anwar and I am a web designer and internet marketer. I will be teaching the knowledge of SEO that I personally use on my own websites.

I use these techniques to gain hundred thousands of targeted visitors to my website for free. Now I will teach you how to do exactly the same.

Did you know there are over 1 billion people who search online everyday? Have you noticed that when you open your web browser, the first page of the internet becomes Google search automatically?

How do you find out about shops, deals, information, people, restaurants? You search of course. Now imaging your targeted prospects looking for things that you currently offer. How would you like to get in front of their searches without paying advertising dollars? What if I tell you, you can not just be on top of those searches but also stay there for years.

Grab this search engine optimization SEO course, where I will give you a crash course into the world of SEO. Drive organic traffic to your business, store, or website. Learn all the fundamentals of SEO.

See how I walk you though keyword research, website optimization and link building. After taking this action packed course, you will have a clear plan to catapult your website into the top places of Google, Yahoo and Bing search. Search engines will love your website so much, they will send you daily searchers who are interested in what you are offering.

Sign up and join the community. Get lifetime access + future videos that I publish on this course. You will also get a 30 day money back guarantee and my personal support.

Who is the target audience?
  • Website owners looking to increase site traffic
  • Business owners who need targeted traffic coming to their website
  • Search engine enthusiasts
  • Bloggers, webmasters, forum owners
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Curriculum For This Course
23 Lectures
Introduction To Search Engine Optimization, S.E.O.
2 Lectures 03:41
Why SEO Matters?
2 pages

Let me give you an overview of SEO. It stands for Search Engine Optimization. I am sure you have heard this term by now. It is an art and a technique to get your website listed on top when people search for something related to your business.

Preview 03:41
Keyword Research
4 Lectures 35:39

Here let me show you how you can come up with relevant keywords for your website. Start with one keyword and then structure your website and its pages around that keyword.

Preview 05:39

So how do you actually find keywords that people search? Here I will show you google’s own keyword research tool which you can use to find keywords and how many times they are searched on a monthly basis

Few things to note,
  • It provides an estimate monthly search volume for a given keyword
  • Searches don’t mean clicks, the first result gets around 40% clicks
  • It shows the global searches which sometimes can be misleading, better pick a country if you are researching for something specific to a demographic
  • The higher the competition, the better since it’s not an SEO competition, it’s an advertisers competition

This tool is the mother of all tools. All other tools you see on the market actually uses Google’s keyword tool as a base to perform their searches.

Preview 09:15

Right after you found some keywords, now it’s time to asses your competition. There is no point for going for a keyword if you have no chance to get to the top 5 positions in search. Here let me show you how to asses your competition.

Remember, the less number of pages there are, the better (low hanging fruit) your primary competition is with the top 10 sites.

How To Assess Your Competition, SEO Competitive Analysis

Don’t aim for the big and highly searched keywords just yet. Instead look for the low hanging fruit like the long tail keywords -which will be easy to get ranked and you get experience faster. Here let me show you how you can find long tail keywords with google’s search suggestions.

How To Find Long Tail Keywords For Your Blog Using Google Search Suggestions
On-Page SEO, Optimizing Your Site
6 Lectures 37:09

To take full control of your SEO in WordPress, I recommend you use the Yoast plugin which is by far the best SEO plugin for WordPress.

Lets Install an SEO Plugin For WordPress, Yoast SEO Plugin

Google webmaster tools is yet another free tool that allows you to submit your website into their platform. By adding your site, you make it easier for them to crawl and index your site faster and report any errors. Here I will show you how to do that,

How To Setup Your Website in Google’s Webmaster Tools (Google Search Console)

Google webmasters tool provide a ton of data about your given website. Sometimes it gets frustrating to make sense of what they mean. Here let me try and show you what are these data and how to read them. If your site is new, it may show nothing or may need couple of weeks for it to gather all the stats.

How To Make Sense of The Data in Google Webmasters Tool, An Overview

Okay by now you have some keywords for your website. But how does it aligns to your website? Here let me show you how google and other search engines provides value to your website when the keyword is placed on various elements,

The Keyword’s Role in Your Content

Now is the time for you to setup your page for SEO. With the help of Yoast SEO plugin I will show you how to optimize your content for your given keyword. Our goal is to get that green check mark from the plugin.

On Page SEO Setup With The Help Of Yoast SEO Plugin for WordPress

Search engines still can’t see the images so you have to tell them what these images are about. By doing this you will get traffic from image searches. Let me show you how to optimize your images as a part of your page SEO for better image rankings.

How To Optimize Images for SEO With an Image Alt Tag
Off-Page SEO, Link Building
8 Lectures 48:53
Link Building for Off-Page SEO
3 pages

Let me give you a quick overview on link building. Sharing various ways you can build links for your website.

Link Building Tips Part 1

Let me show you some more ways you can build links.

Link Building Tips Part 2

So how do you know how many links you have for your website or how to know how many links your competitor has? Here I will show you how to check your backlinks.

How To Check Your/Your Competitors Backlinks

Now you must be thinking how many backlinks you need to build in order to gain your desired search rankings. Here I will show you how many links you will need.

How Many Backlinks You Need for Better Search Engine Rankings?

By default every link on the internet is dofollow. Means it passes the search juice or the vote to that destination site. A nofollow tag has been invented so that search engines won’t count the vote for that link. Let me show you what it all means.

By default all the blog comment links and some forum signature links are nofollow. When building links, you will wish to build more dofollow links since they offer the vote but do keep a good mix of dofollow and nofollow links in your backlink profile since every link is a link.

Dofollow vs Nofollow Links

You can redirect a few pages or even the whole domain to your new website. This is called a 301 redirect. It transfers all the link juices to the new destination.

301 redirects could be a good way to build links if you have older domains sitting around. Caution: make sure your old domains has some relevance to your new site for the redirect to bring any positive results.

301 Redirected Links

Make your website stronger by linking your internal pages with each other. This helps your reader to find other content as well as the search engines to pass the search juice to other pages.

How To Build Internal Links To Optimize Your Site
Local SEO
2 Lectures 08:36

If you are offering a product or service for a local audience, it’s better to search for a local keyword rather than a global keyword. See how I have targeted a keyword and found how many people search for that one in a local area.

How To Target a Keyword for Local Audience

Here I will show you how to add your business to google maps. If you are offering a local service, it’s better to have a local map listing. This map will show up when someone searches for your in your area.

How To Add Business To Google Maps, Local SEO
Education Continued..
1 Lecture 00:34
Thank You!
About the Instructor
Tamal A. Chowdhury
4.1 Average rating
93 Reviews
5,183 Students
6 Courses
WordPress Developer, Consultant

Hi there, thanks for stopping by. I am a WordPress developer and consultant, working on the Genesis Framework. I love to learn and teach technology. Thanks for enrolling into my course if you have done so! Find me elsewhere..