SEO Course: Rank in Search Results, Increase Traffic & Sales
4.5 (21 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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SEO Course: Rank in Search Results, Increase Traffic & Sales

Search Engine Optimization training through simple how-to tutorials to help rank better and improve traffic and sales
4.5 (21 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,238 students enrolled
Created by Shivani Karwal
Last updated 10/2016
English
Current price: $10 Original price: $75 Discount: 87% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 4.5 hours on-demand video
  • 6 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Implement various SEO strategies and increase site rankings and traffic
How to effectively and properly perform keyword research to target the best keywords for your site
Ensure your site is SEO friendly
Learn how to implement numerous link building strategies and be able to build your backlink profile
Learn and implement various on-page, off-page strategies
Substantially enhance your SEO knowledge
View Curriculum
Requirements
  • A laptop/computer, internet connection
  • No prior SEO knowledge required. The course takes you from the very basics to more advanced techniques
  • A drive and motivation to learn this powerful skill!
Description

Stop trying to teach yourself SEO and learn it the smart way. SEO training just got easy!

Take the course and create a winning SEO strategy: Increase your site rankings, traffic and sales!

This easy to follow course breaks down SEO into manageable chunks to make learning a lot easier. It takes you from the very basics to more advanced material. So no matter what level you're at, you can take this course.

SEO is a highly paid skill that is much in demand. By investing a small sum in this course, you can do SEO for your business yourself in-house so stop wasting thousands with a marketing agency! No one knows your business better than you!

This course gives you lifetime access to the content and is continually updated based on changes in Google algorithms so the content never goes out of date. You also get a 30 day money back guarantee so give this course a chance! You won't regret it!

So go ahead and enrol in this course and create a winning SEO plan for your business today!

See you in class!

Your instructor,

Shivani

Who is the target audience?
  • Business owners that want to do their SEO themselves instead of paying $$$ to agencies.
  • Students wanting to learn SEO and make a career in SEO
  • Professionals working in digital marketing wanting to further improve their SEO skills
Students Who Viewed This Course Also Viewed
Curriculum For This Course
Expand All 53 Lectures Collapse All 53 Lectures 04:22:23
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Setting Everything Up
8 Lectures 31:12

Introduction to the course curriculum and what you'll be learning.

Preview 01:21

The different methods and mediums of digital marketing such as SEO, Pay Per Click, Email, Content, Social Media etc available to use to market ones business.

Methods of Digital Marketing
03:31

What to keep in mind while choosing a domain name to make the right decision for your site.

How to Choose a Domain Name
03:30

What the different parts of a website are such as domain, TLD, subdomain, subdirectory and their importance.

Parts of a Website Address
05:23

The different TLD options available such as .com, .org, .net etc and which to choose.

How to Choose a TLD: Top Level Domain
03:10

The different CMS options available such as Wordpress, Drupal, Joomla etc and the pro's and con's of each.

Different CMS Options for Your Site: Content Management Systems
05:39

Tips on having good, SEO friendly website design and layout that is also easy for your users to browse.

SEO Friendly Website Design and Layout Tips
05:10

Major Wordpress plugins that can improve your site performance and make site maintenance a lot easier.

Useful Wordpress Plugins for Your Site
03:28
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SEO Basics
6 Lectures 35:20

Introduction to SEO.

Introduction to SEO
01:21

The different ranking factors your rank depends on that you need to pay attention to.

Ranking Factors Google Considers While Crawling Your Site
07:18

What different site metrics like DA, PA and PR mean, why they're important and how they help you judge the quality of a site.

Site Metrics: DA, PA, PR
05:30

How to check various site metrics like DA, PA, PR individually while browsing sites and in bulk to save time.

How to Check Site Metrics
05:21

The basics of search operators and how to form and use search strings using search modifiers to perform targeted searches.

How to Create Search Strings for Targeted Searches
09:52

Creating advanced search strings using multiple search modifiers to perform more useful targeted searches.

Preview 05:58
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On-Page SEO
8 Lectures 51:18

Introduction to on-page SEO.

Introduction to On-Page SEO
01:06

What to do and not to do to have a good SEO friendly site structure.

SEO Friendly Site Structure: Do's and Don'ts
05:41

How to create and submit a sitemap to Google for faster and easier indexing by search crawlers.

How to Create a Sitemap
04:32

How to create a robots.txt file to exclude some of your site pages from being crawled and indexed by search crawlers.

How to Create a Robots.txt File
04:39

How to find 404 errors and redirect them to other pages to prevent lost traffic bounces.

Finding Site Errors and How to Use Redirects: 301s, 302s, 404s
04:09

An introduction to keyword research.

Keyword Research: Introduction
05:28

Step by step instructions on performing keyword research for your site so you target the correct keywords that are most beneficial for your site and can bring in the more and relevant traffic.

Preview 18:05

The different places on your pages you should be inserting your keywords for on-page SEO.

Optimizing On-Page SEO Elements
07:38
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Off-Page SEO: Link Building
23 Lectures 02:13:11

Introduction to off-page SEO.

Introduction to Off-Page SEO
00:59

Part 1 of the list of 100+ epic link building ideas you can implement on your site for building your backlink profile.

Preview 16:31

Part 2 of the list of 100+ epic link building ideas you can implement on your site for building your backlink profile.

128 Link Building Strategy Ideas: Part 2 (Idea #31 to Idea #60)
15:52

Part 3 of the list of 100+ epic link building ideas you can implement on your site for building your backlink profile.

128 Link Building Strategy Ideas: Part 3 (Idea #61 to Idea #128)
08:43

Strategies to help you earn links automatically instead of building them.

Link Earning Ideas
07:15

The types of anchor text you can use, what to use, when to use and the do's and don't of anchor text.

Anchor Text Usage While Building Links
06:40

Different between nofollow and dofollow links, how to check follow status and how to have a good mixed profile of link status'.

No-follow Links vs Do-follow Links
03:01

Criteria that make a good link and what features to look for in a link opportunity while link building so you can build high quality links.

What a Good Link Looks Like
00:54

How to create search strings to help find link building opportunities like guest posts, resources, unlinked brand mentions faster and easier.

Creating and Using Search Strings to Find Link Opportunities
06:47

Step by step instructions on how to build backlinks through guest posting.

Guest Posting Tutorial
19:59

Step by step instructions on how to build backlinks through unlinked brand mentions i.e. sites mentioning your company but not linking back to you.

Preview 06:48

Step by step instructions on how to build backlinks through resource link building.

Resource Link Building Tutorial
10:27

Step by step instructions on how to find your competitors backlinks, sort through them and gain them for your site as well.

Competitor Backlink Analysis Tutorial
03:23

Step by step instructions on how to build internal links and have a better internal linking structure for your site.

Internal Linking Tutorial
04:11

The different methods of creating round up articles that help you build industry contacts and gain more social shares.

Roundup Posts Tutorial
03:56

How to use the backlinks of expired domains and shut down business to your advantage for your own link building.

Using Expired Domains & Shut Down Businesses for Link Building
03:29

How to find and reclaim links from sites that only point to your social profiles and not your website.

Reclaiming Links to Social Profiles and 404s
03:34

How to find sites using your images without your permission and contact them for a link as the source.

Conduct Reverse Image Searches: Find Sites Using Your Images Without Permission
02:26

How to get in touch with journalists that need your expertise and get mentioned in popular media sites like Forbes, Huffington Post, Wallstreet Journal etc.

PR Commenting for Getting Media Mentions
00:34

How to build links on question and answer sites and forums.

Q and A Sites and Forum Link Building
02:10

How to build links on online directories and submission sites.

Directory and Submission Site Link Building
01:16

How to automate the outreach process for link building and send mass customized emails.

Conducting Automated Customized Bulk Outreach for Link Requests
03:14

How to record links such that you're notified each time a backlink you built goes down or is deleted.

Recording Links Built Properly and Getting Notified of Links Deleted/Removed
01:01
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Local SEO
8 Lectures 11:46

Introduction to local SEO.

Introduction to Local SEO
01:59

How to set up your Google My Business page for ranking in local search results.

Setting up Your Google My Business Page
00:50

How to gain local backlinks and optimize your site with location targeted keywords with location modifiers.

Location Targeted On-Site Optimization and Getting Local Links
01:00

How to correctly make and format your NAP for citation building to boost your local SEO.

Formatting Your NAP for Citation Building
03:12

How to find sites to build citations on manually and through an automated process.

Finding Sites to Build Citations On
02:32

How to gain reviews for your business on Google+.

Getting Google Plus Reviews
01:07

End notes and information about future courses and the Digital Marketing Handbook.

Wrap Up, SEO Book, Student Support Group
00:42


BONUS Lecture: 50% Off Link Building Course
00:24
About the Instructor
Shivani Karwal
4.3 Average rating
42 Reviews
1,753 Students
2 Courses
Online SEO Instructor, Founder at Digiologist

Hi I'm Shivani Karwal and I'm the Founder of Digiologist, an eLearning platform providing digital marketing training to business owners through online video courses. I'm an online SEO instructor and create courses teaching people how to market their sites better online and earn more traffic and sales in the process. I'm also a marketing book author and recently published a book called the Digital Marketing Handbook.

I've done SEO for various top companies and have been in this industry for over 7 years now. My marketing tutorials on YouTube have received hundreds of thousands of views, thousands of likes and hundreds of positive comments. I not only possess valuable experience and knowledge of SEO, but I'm also a good teacher which I think is very important while creating courses. I'm constantly appreciated for being able to break down complex topics into easy to understand lessons by my students.

I have a Masters in Business Administration (MBA - Marketing) and a Bachelors of Commerce (Accountancy) degrees and I am Google and Hubspot certified with the Google Analytics and Google AdWords certifications and I'm currently working on getting my Google for Education Trainer Certification as well.

Check out my courses. I have free as well as paid ones and free preview lessons. So if you like what you see, enroll in a course today!