SEO Course: Rank in Search Results, Increase Traffic & Sales

Search Engine Optimization training through simple how-to tutorials to help rank better and improve traffic and sales
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  • Lectures 53
  • Length 4.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 2/2016 English

Course Description

Stop trying to teach yourself SEO and learn it the smart way. SEO training just got easy!

Take the course and create a winning SEO strategy: Increase your site rankings, traffic and sales!

This easy to follow course breaks down SEO into manageable chunks to make learning a lot easier. It takes you from the very basics to more advanced material. So no matter what level you're at, you can take this course.

SEO is a highly paid skill that is much in demand. By investing a small sum in this course, you can do SEO for your business yourself in-house so stop wasting thousands with a marketing agency! No one knows your business better than you!

This course gives you lifetime access to the content and is continually updated based on changes in Google algorithms so the content never goes out of date. You also get a 30 day money back guarantee so give this course a chance! You won't regret it!

So go ahead and enrol in this course and create a winning SEO plan for your business today!

See you in class!

Your instructor,

Shivani

What are the requirements?

  • A laptop/computer, internet connection
  • No prior SEO knowledge required. The course takes you from the very basics to more advanced techniques
  • A drive and motivation to learn this powerful skill!

What am I going to get from this course?

  • Implement various SEO strategies and increase site rankings and traffic
  • How to effectively and properly perform keyword research to target the best keywords for your site
  • Ensure your site is SEO friendly
  • Learn how to implement numerous link building strategies and be able to build your backlink profile
  • Learn and implement various on-page, off-page strategies
  • Substantially enhance your SEO knowledge

What is the target audience?

  • Business owners that want to do their SEO themselves instead of paying $$$ to agencies.
  • Students wanting to learn SEO and make a career in SEO
  • Professionals working in digital marketing wanting to further improve their SEO skills

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Setting Everything Up
01:21

Introduction to the course curriculum and what you'll be learning.

03:31

The different methods and mediums of digital marketing such as SEO, Pay Per Click, Email, Content, Social Media etc available to use to market ones business.

03:30

What to keep in mind while choosing a domain name to make the right decision for your site.

05:23

What the different parts of a website are such as domain, TLD, subdomain, subdirectory and their importance.

03:10

The different TLD options available such as .com, .org, .net etc and which to choose.

05:39

The different CMS options available such as Wordpress, Drupal, Joomla etc and the pro's and con's of each.

05:10

Tips on having good, SEO friendly website design and layout that is also easy for your users to browse.

03:28

Major Wordpress plugins that can improve your site performance and make site maintenance a lot easier.

Section 2: SEO Basics
01:21

Introduction to SEO.

07:18

The different ranking factors your rank depends on that you need to pay attention to.

05:30

What different site metrics like DA, PA and PR mean, why they're important and how they help you judge the quality of a site.

05:21

How to check various site metrics like DA, PA, PR individually while browsing sites and in bulk to save time.

09:52

The basics of search operators and how to form and use search strings using search modifiers to perform targeted searches.

05:58

Creating advanced search strings using multiple search modifiers to perform more useful targeted searches.

Section 3: On-Page SEO
01:06

Introduction to on-page SEO.

05:41

What to do and not to do to have a good SEO friendly site structure.

04:32

How to create and submit a sitemap to Google for faster and easier indexing by search crawlers.

04:39

How to create a robots.txt file to exclude some of your site pages from being crawled and indexed by search crawlers.

04:09

How to find 404 errors and redirect them to other pages to prevent lost traffic bounces.

05:28

An introduction to keyword research.

18:05

Step by step instructions on performing keyword research for your site so you target the correct keywords that are most beneficial for your site and can bring in the more and relevant traffic.

07:38

The different places on your pages you should be inserting your keywords for on-page SEO.

Section 4: Off-Page SEO: Link Building
00:59

Introduction to off-page SEO.

16:31

Part 1 of the list of 100+ epic link building ideas you can implement on your site for building your backlink profile.

15:52

Part 2 of the list of 100+ epic link building ideas you can implement on your site for building your backlink profile.

08:43

Part 3 of the list of 100+ epic link building ideas you can implement on your site for building your backlink profile.

07:15

Strategies to help you earn links automatically instead of building them.

06:40

The types of anchor text you can use, what to use, when to use and the do's and don't of anchor text.

03:01

Different between nofollow and dofollow links, how to check follow status and how to have a good mixed profile of link status'.

00:54

Criteria that make a good link and what features to look for in a link opportunity while link building so you can build high quality links.

06:47

How to create search strings to help find link building opportunities like guest posts, resources, unlinked brand mentions faster and easier.

19:59

Step by step instructions on how to build backlinks through guest posting.

06:48

Step by step instructions on how to build backlinks through unlinked brand mentions i.e. sites mentioning your company but not linking back to you.

10:27

Step by step instructions on how to build backlinks through resource link building.

03:23

Step by step instructions on how to find your competitors backlinks, sort through them and gain them for your site as well.

04:11

Step by step instructions on how to build internal links and have a better internal linking structure for your site.

03:56

The different methods of creating round up articles that help you build industry contacts and gain more social shares.

03:29

How to use the backlinks of expired domains and shut down business to your advantage for your own link building.

03:34

How to find and reclaim links from sites that only point to your social profiles and not your website.

02:26

How to find sites using your images without your permission and contact them for a link as the source.

Article

How to get in touch with journalists that need your expertise and get mentioned in popular media sites like Forbes, Huffington Post, Wallstreet Journal etc.

Article

How to build links on question and answer sites and forums.

Article

How to build links on online directories and submission sites.

03:14

How to automate the outreach process for link building and send mass customized emails.

01:01

How to record links such that you're notified each time a backlink you built goes down or is deleted.

Section 5: Local SEO
01:59

Introduction to local SEO.

00:50

How to set up your Google My Business page for ranking in local search results.

Article

How to gain local backlinks and optimize your site with location targeted keywords with location modifiers.

03:12

How to correctly make and format your NAP for citation building to boost your local SEO.

02:32

How to find sites to build citations on manually and through an automated process.

Article

How to gain reviews for your business on Google+.

00:42

End notes and information about future courses and the Digital Marketing Handbook.

Article


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Instructor Biography

Shivani Karwal, Online SEO Instructor, Founder at Digiologist

Hi I'm Shivani Karwal and I'm the Founder of Digiologist, an eLearning platform providing digital marketing training to business owners through online video courses. I'm an online SEO instructor and create courses teaching people how to market their sites better online and earn more traffic and sales in the process. I'm also a marketing book author and recently published a book called the Digital Marketing Handbook.

I've done SEO for various top companies and have been in this industry for over 7 years now. My marketing tutorials on YouTube have received hundreds of thousands of views, thousands of likes and hundreds of positive comments. I not only possess valuable experience and knowledge of SEO, but I'm also a good teacher which I think is very important while creating courses. I'm constantly appreciated for being able to break down complex topics into easy to understand lessons by my students.

I have a Masters in Business Administration (MBA - Marketing) and a Bachelors of Commerce (Accountancy) degrees and I am Google and Hubspot certified with the Google Analytics and Google AdWords certifications and I'm currently working on getting my Google for Education Trainer Certification as well.

Check out my courses. I have free as well as paid ones and free preview lessons. So if you like what you see, enroll in a course today!

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