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SEO? Let me show you how to get high ranking in searches by learning the basics of search engine optimization. It's SEO easy!
In this course, I show you how I get 1,000 visitors a day - that's a third of a million people a year. And it's not the mythical 'hits' that some people boast about. These are real live humans.
AND IF YOU ARE A WEB DESIGNER, APPLICATION DEVELOPER, FREELANCER, THIS COULDN'T BE MORE APPROPRIATE. YOU ARE SELLING TO EXACTLY THE SAME AUDIENCE I SELL TO.
And I did all the search engine optimization myself. I don't pretend to be an SEO guru. In fact, I hate technology, but I realized some time ago that your rankings in Google searches are too valuable to entrust to others. There's no need to spend a fortune with SEO companies when you can achieve astounding results yourself - without any technical expertise. After all, no-one knows your business like you do, and no one can be as highly motivated.
Does it work?
These are the results of some of my key phrase Google rankings (PS I am a copywriter)
IT Copywriter - position number one out of over 13 million competing sites
Brochure Copywriter - top position out of 375,000 competing sites
White Paper Copywriter - number one out of 233,000 sites
Logistics Copywriter - top out of half a million site
Copy and Paste
In this search engine optimization training course, there's no sales hype. I just lift the kimono and show you exactly what I did to my own site – and you can do exactly the same to your site – just 'copy and paste'. And, yes, it does take into account the latest changes that Google has made to its ranking algorithm.
A jargon-free zone
We start very gently, taking a bite at a time. In the entire course there are just six hard-core jargon words (I couldn't avoid those). They are search engine optimization basics, so they are easy to understand. The rest is pure layman's language. Each video introduces a new concept and is followed by a downloadable pdf, so you have a hard copy and can add notes of your own.
Oh – and I am very accessible. Any queries, or anything not clear, just email me.
I am here to help.
Not for you? No problem.
30 day money back guarantee
Learn on the go.
Desktop, iOS and Android
Certificate of completion
An opportunity to meet me briefly. Check me out
|Section 1: Killer myths - the things everyone gets wrong|
We dismiss some of the popular myths that make life more complicated and frustrate any attempt at search engine optimisation.
|Section 2: How does Google think? That's the starting point|
Before ever we get down to detail, it’s important to understand how Google works. How it thinks. That way, the mishmash of apparently random things we need to do to achieve top rankings gain a logic. Understanding the underlying logic simplifies things enormously.
DOWNLOADABLE NOTES - How Google Works
Find out when Google last visited your site. How to generate lots of web pages, however simple your product or services may be. How to check whether your web designer has used text that is unreadable for Google.
|Section 3: Choosing a domain name|
Learn how your domain name can become a very powerful tool in optimization. And if you already have an established domain name – no problem, you don’t have to change it.
|Section 4: Understanding keywords and key phrases|
Look over my shoulder and watch how to get into a fabulous piece of free software taht will tell you exactly how many people really do use your chosen keywords each month. A perfect way to test out alternative keywords. We give a real-life example where better selection turns 10 searches a month to almost 10,000.
A hard-copy version of the video that you can print-off and keep at your side while playing with the Keyword Planner. So much easier than video!
NOTES - Develop a Keyword Strategy
|Section 5: On-page, behind-the-page and off-page|
NOTES - On Page Optimization
Behind The Page
NOTES - Behind the Page
NOTES - Off the Page
|Section 6: Fireside chats|
Fireside Google Analytics I
|Downloadable handout covering the two fireside chats on Google Analytics|
Fireside Chat no 2 Google Analytcs
Google has made changes to the way it ranks web pages. This bulletin explains all in layman's terms. No real problems for people taking this copurse.
Google's Hummingbird - November 2013
For the past 20 odd years Len has run his own business, Copywriting On Demand and manages The-Writers-Guru.
He works from home, writing copy for organisations around the world - and lots of them have become personal friends.
With forty years' experience in marketing, he spent three years in Paris responsible for IBM product marketing in 14 countries across EMEA.
His biggest market is the USA, followed by the UK, the Arab states and the Netherlands. His business comes via the web and his website attracts more than 1,000 visits a day.
Clients are as diverse as Vodafone, The Finance Leasing Association, Lloyds, PricewaterhouseCoopers, the BBC, a number of multinational pharmaceutical companies - even a TV 'Secret Millionaire'.
Married for more than 50 years (a world record?) he has three sons.
He lives in a rambling old vicarage in Yorkshire that has the distinction of having been built by the Brönte sisters’ Uncle Fennel. Charlotte’s earliest recorded letter was written from the vicarage during one of the children’s brief holidays there.
His interests have included competitive rallying (including an attempt at the Monte Carlo Rally and the Paris Marrakesh), and paragliding. These days he is content with art and opera.
Vacation time aside, Len aims to answer student queries within hours.
Hours of video content