This course is based on the upcoming book by Deltina Hay published by Quill Driver Books. Copyright 2014 by Deltina Hay. Used by Permission.
It is no longer possible to separate search and social media optimization. A holistic approach is needed to optimize your content for all of the places it may be found online.
This course addresses optimization tactics as they apply to an overall online presence – focusing on search engines, social media platforms, and the mobile web.
Traditional optimization methods are discussed, as well as optimization tactics for social media, sharing, and conversion.
Emphasis is placed on “semantic” optimization tactics; which is rapidly becoming the standard for successful placement in search engines and social media platforms.
Optimizing for Search
There is more to Google search than just finding websites; there are universal search databases and Google Plus results to optimize for as well.
Social networking sites, blogs, and media communities all have their own search challenges, as does the mobile web.
Search and Social Media Optimization Essentials explores optimization tactics for getting found in all of these online arenas.
Optimizing for Sharing
You can no longer rely on people finding your website or blog “by chance” while surfing the Web. Site content must be shared as much as possible within social media channels to get it proper exposure.
Search and Social Media Optimization Essentials explores ways to make content more sharable, methods for making the content easy to share, and tactics for optimizing the content so it looks its best once it is shared.
Optimizing for Conversion
Google Authorship and Rich Snippets improve our visibility in Google search, while Twitter Cards and Rich Pins give our content extra exposure in their respective platforms.
Search and Social Media Optimization Essentials demonstrates the semantic or “structured” markup that makes this type of exposure possible.
Holistic Search Optimization Framework
The course ends with a discussion on how to create a holistic optimization framework.
Many worksheets, templates, and example code included!
This lesson discusses a holistic approach to search optimization that spans across search engines, social media, and the mobile web; and explains the organization of the course.
This lesson touches on organic optimization methods while introducing the main places to “get found” online – setting the stage for the remainder of the course.
This lesson covers methods for gathering keywords that can be utilized throughout the rest of the course.
There is more to Google search than just finding websites – there are universal search databases and Google Plus results to optimize for as well. This lesson covers these topics as well as traditional and other types of search engine optimization.
This lesson discusses how search algorithms work within social networking platforms and how to optimize for them.
In this lesson, we discuss how to optimize content for blog posts, YouTube, and other social media platforms.
People search from mobile devices differently than they do from desktop browsers. This lesson explores search optimization tactics specific to the mobile web.
This lesson covers tactics for creating sharable content on social media platforms, blogs, and websites.
In this lesson we discuss ways to make your website, blog, and other content easy for visitors to share, including how to create your own embed code.
This lesson provides an introduction to the Open Graph Protocol, which is what social networking sites use to display content from your websites and blogs.
Google Authorship allows your information to display in search results alongside all of the content you author online. This lesson shows you how to set up and utilize Google Authorship.
Rich snippets and microdata are used to improve how your content is displayed in Google Search. This lesson demonstrates how to use “structured” markup to take advantage of these features.
Twitter Cards and Rich Pins give your content extra exposure in their respective platforms. This lesson demonstrates the markup that makes this type of exposure possible.
This lesson pulls everything together to help you create a holistic optimization framework based on your present online strategy.
Deltina Hay is a developer, publisher, small business owner, and the author of four books on social media, the mobile web, and search optimization.
Her first book, The Social Media Survival Guide, is used as a text in colleges and universities worldwide. Her latest book, The Bootstrapper’s Guide to the Mobile Web, helps businesses optimize their mobile web presence. And her upcoming book, The Bootstrapper's Guide to the New Search Optimization, focusing on holistic and organic optimization techniques, will be released in 2015 as a web app.
For nearly 30 years, Ms. Hay has done custom programming, database management, web development, search optimization, and social media marketing consulting for businesses of all sizes. Some of her past clients include Real Simple Magazine, American Greetings, Nestle Toll House, Victoria's Secret, and Kraft. Ms. Hay's graduate education includes computer science, applied mathematics, numerical analysis, and psychology.
Ms. Hay’s working knowledge of social media tools and web development concepts make her courses some of the most thorough and accessible in the industry. She focuses on educating businesses on strategies, technologies and tools for creating an optimized presence in the traditional, social, and mobile web.
Ms. Hay developed the graduate-level Social Media Certificate program for Drury University, and contributes to many online sources, including Six Revisions, LinkedIn, Technorati, and SocialMediaBiz.
Ms. Hay is a lifelong learner who loves to share her diverse knowledge and give back to the industries she loves. She is a member of the International Marketing Standards Board and serves as the Board Chair of the Independent Book Publishers Association.