The Scientific Formula For Profitable Blogging

Your 5 step tutorial to write great content that builds your authority and sells your services.
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  • Lectures 14
  • Length 2 hours
  • Skill Level Intermediate Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 3/2015 English

Course Description

Course Description

This Scientific Formula For Profitable Blogging takes you step-by-step into how to create mind-blowing content that inspires your readers to learn more about your services.

We admit it! We want to make your competitors envious of how you create high quality posts that have your readers starving for more information.

To help you with this, I created a course based on writing over 4,000 blog posts clients and myself. Specifically, this course you are watching comes from presentations I have done for hundreds of entrepreneurs at WordCamp and Score Chicago.

I take out the blah! blah! cheer leader type content other courses employ, and provide useful information.

In fact, by the end of this course, as long as you follow the instructions, you have a usable blog post to share on your site.

"Andrew is a true leader in his field. I look forward to visiting his blog each week because it is always a learning curve for me." Donna Merrill

Who should take this course?

This course is great for any small business looking to learn the basics of how to write solid blog posts, as well as attract targeted visitors to their blog.

While I do spend some time explaining how to purchase a domain name, get hosting, and installing WordPress, this is not a full WordPress install program. However, that might be a future course.

Instead, this course is all about the entrepreneur looking to generate leads for their business. This works for service and product based companies.

"I hired Andy to help me get my blog going and from there he has helped me launch my first coaching package." Rae Luskin

The course consists of:

  • 5 Step-by-step lectures
    • Step 1: Create a Blog Plan
    • Step 2: Write Content
    • Step 3: Find Your Loyal Base
    • Step 4: Drive Traffic
    • Step 5: Convert
  • Easy to follow tutorial video
  • Resource eBook to help you

You'll learn the basics like:

  • How to purchase your domain and hosting
  • How to create a useful blog plan
  • How to create your 1st blog post

Plus some more advanced stuff like:

  • How to find your targeted audience
  • How to drive traffic to your blog posts
  • How to convert your traffic

You can take this course now and discover what you really need to create a profitable blog.

What are the requirements?
  • Completed a high school English course
  • Can Purchase a domain and a monthly hosting option ($20 for the first month)
  • Can follow the step by step directions in the course
What am I going to get from this course?
  • Emotional support to start blogging for your business!
  • Over 22 lectures and 2 hours of content.
  • 12 Resources and Workbook Pages
  • By the end of this course, you should have your first blog post written and shared online.

"Throughout the years have used Andy's informative posts and wealth of knowledge to further my personal education on Social Media (and other subjects) and have found him to be consistent, accurate, and reliable...In this business, it is hard to find someone who is ethical and knowledgeable." Cindy Faya

Who is the target audience?

  • Entrepreneurs who want more business
  • Marketing agencies looking to improve their skills for clients
  • Bloggers who want to improve their content creation skills

What are the requirements?

  • Again, you need to have a WordPress blog. I think I repeated this three times, but can repeat three more if Udemy keeps asking me the same question in different ways.

What am I going to get from this course?

  • Write dynamic blog posts that educate and engages their target market to use their services.
  • Use a scientific formula to create interesting and useful content.
  • Organize their ideas about their business into blog posts
  • Turn blogging into a profitable marketing strategy.
  • Learn how to drive traffic and conversions to your blog.

Who is the target audience?

  • Entrepreneurs who already have a WordPress blog, and need to know what to write about for their business.
  • Small business owners who want to use inbound marketing to increase the number of leads they receive for their business.
  • Note: If you do not have your own website then this is not a good course for you. This course does not discuss in detail how to set up a WordPress blog. It is not a technical manual.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction

Introduction and overview of course

Section 2: Setting up A Website

While this is not a course on setting up a WordPress blog, I wanted to include this for those who are starting on the path to blogging. Here are the basics of setting up a WordPress blog.

Section 3: Step 1: Creating A Blogging Plan

Create a success plan for your blog.

Section 4: Step 2: Write Your First Blog Post In 15 Minutes

Time to create the content!

Section 5: Step 3: Build Your Base

Now that we have the content, we need to get the content out to a core base of supporters. Like the song says, "It's all about that base! Bout that base!"


Finding your base on social media.


All the tools you can use to help you do that.


Get your core base of readers on your email list.


Find similar blogs to help you build your base.

Section 6: Step 4: Drive Targeted Traffic

All about the Search Engine Traffic!


One gorgeous video about Facebook, Twitter, LinkedIn, Google Plus, and Pinterest.

Section 7: Step 5: Getting The Business

Turn your blogging hobby into a blogging business.

Section 8: Putting it Together

Course summary

9 pages

Again here is the free online tools ebook to help you with using the right tools for your blog.

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Instructor Biography

Andrew Nathan, Blogger

Andy Nathan is the founder of Smart at the Start, a blog and social networking consulting company that helps small businesses grow through bite-sized internet marketing services. He successfully worked with hundreds of entrepreneurs in over 75 different industries over the past four years.He is the author of Start Up Gap and eMarketing Experience.

During this time I have written over 4,000 blog posts for clients and my own blog. This content empire is the foundation of my entire business.

Additionally, I am a regular speaker at WordCamp and SCORE/SBA talking about blogging, content creation, and social media.

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