Proven Strategies to Get Your Web Site To Attract Profit

Fix your LAZY web site with proven tactics I've used to attract millions of dollars in new business.
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  • Lectures 33
  • Contents Video: 2 hours
    Other: 3 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 4/2015 English

Course Description

UPDATED July 25 2016

How to spare yourself months of frustration and save yourself $1000s of dollars.

Why am I in any position to teach you this? I've been planning and building profit focused web sites for my clients for over 15 years. I am a web designer by trade. Most of my business comes from referrals... I really don't pound the pavement or do cold calling at all… Happy customers and referral partners just keep sending me more people. I think that says a lot about the way my customers appreciate the knowledge I bring to the web design and marketing process.As of April 20th,2015 this course INCLUDES the 159-page companion PDF e-book for e-readers and kindles.

TESTIMONIAL: This course will pay for itself many times over

I began using Jaeson Tanner's service to design websites for my customers 15 years ago. When I started my own book publishing business Jaeson did all of our website work and helped build great websites and drive traffic to increase the sales of our books. Jaeson was always ahead of the curve on the technology that was necessary to make our websites successful and he constantly suggested ways to keep our sites fresh and build new users and customers.

This course taps into that creativity and Jaeson's immersion in the technology to allow students to make the best of their websites. It's easy to put up a quick and inexpensive website, but if no one visits it then it is not an effective use of a businessperson's time or money. With websites becoming an increasing part of a company's marketing and customer service and contact they are critical. I speak from my years of experience benefiting from Jaeson's expertise that your investment of time in this course will pay for itself many times over.


So what are we going to cover?

Listen: there are three really BIG obstacles between you and the completion of a profitable web site for your business.

Correct customer targeting , thoughtful and complete web site planning, selection of an ideal web site designer.

So lets go through those one at a time….

Correct Customer Targeting: Without knowing how to do proper customer targeting, marketing your business is going to be nearly impossible. It will feel like selling ice to Eskimos. Our course teaches you what you need to know.

Thoughtful and complete web site planning: What content should you have on your web site? What should my focus be? Almost every new customers I get wants to throw spaghetti. You know throw everything at the wall and lets see what sticks. They want to include every possible message for every possible prospect. That's exhausting and it doesn't work. So what pages should you include? What about blogging? Who has time for that? What do I have to do to turn visitors into customers?

Finding the right web designer: This will make a HUGE difference in the end product. Learn to select a marketing focused web designer who will...

  • pay for themselves
  • act in a respectful and responsive way
  • work well with you and your people
  • bring you new, targeted clients

A web design company might pitch their services to hundreds of companies in the course of a year. They are well-practiced and know exactly how to put their best foot forward. What about you? How many web design companies have you met with and evaluated? One? Two? None?

I REVEALS the essential planning and groundwork you should have completed BEFORE you start evaluating web designers so the TAIL IS NOT WAGGING THE DOG. You should be running the show not your web site company.

TESTIMONIAL: What You Need to Know About Hiring a Web Consultant

If you're a business person who needs a web site, but aren't sure what is involved, then this course will help you define the specifics of what you need. For this alone it earns five stars.

If you are a hands on type who wants to build a web site for your business it's probably a good idea to view this course so you know what you're getting into. It's not as easy as some commercials would have you believe--not if you want a successful web site. For this it also deserves five stars." - Richard Brassaw


New web sites are being constructed ever moment of every day.

Focused profitable web sites are rare. This is because they require very specific thinking to be created. Will yours be one of them?

TESTIMONIAL: "My name is Marc Didemus and I'm Sales and Marketing Manager of Image Advantage Solutions Inc. Jaeson Tanner has been doing our web design for about the last 15 years. I have attended this on-line course and found it to be spot on. All of the things that you need to know to have a proper web site built are addressed in this course. It's a must for anybody looking at creating a new website and also very helpful for owner of mature websites." MARC DIDEMUS

---In this course you will learn to...

  • Plan your web site with profit focus• Identify your web sites primary goals
  • Make sure your marketing message is grounded in reality• Plan the structure of your site
  • Develop a professional RFP (request for proposal) WE INCLUDE A COMPLETE SAMPLE
  • Interview web designers effectively without forgetting a single detail so they can be held to their promises.
  • Make sure you get EXACTLY what you want instead of being steered into a high margin, off the rack or cookie-cutter product.

This course is broken into small sessions designed to completely prepare you for what's ahead. We have NOT used confusing terminology to explain things. If we do use a term you're not likely to know we explain it so everything makes sense.

Spare yourself the inevitable frustration of delayed production, misunderstandings and confusion. Taking this course is going to save you so much frustration.

We're offering a 30 day money back guarantee. Honestly if we haven't transformed the way you think about building a web site then we'll refund you, no questions asked. You've got nothing to lose here folks.

By the end of the day hundreds of web sites will be launched. Not all of them will be focused and not all of them will be profitable. Yours can be with the RIGHT TRAINING, the RIGHT FOCUS and the RIGHT ACTIONS!

Enrol in the course TODAY!

What are the requirements?

  • No experience necessary - I've written everything in plain English for any experience level.
  • You should have access to the Internet

What am I going to get from this course?

  • #1 Plan a Web Site That Will Bring You New Business.
  • Understand how the quality of your current product or service offer effects the difficulty of marketing a product.
  • Select a really great domain name
  • Be able to define the ideal audience segments to target in your market.
  • Plan their web site building project with the end in mind
  • Understand everything about targetting an ideal (profitable) audience with your marketing plan.
  • Understand the vocabulary of web design and Internet Marketing
  • Develop a thorough Request For Proposal
  • Conduct a thorough evaluation of a prospective web designer
  • Make sure you can confidently understand exactly how to talk to a prospective Internet marketing partner (aka web designer)
  • Understand what a benefit is and how it differs from a feature.
  • Identify product benefit that appeal to your target
  • Learn what W3C compliance is, when you need it and how to make sure your web site meets W3C standards.
  • How to create a complete structural plan which you can share with your web designer or creative team.
  • Understand some of basic phycology behind the attraction and repulsion of prospects and the structural tactics you can use to assure new visitors.
  • Understand the decisions you need to make when you set up an ecommerce store.
  • Learn the properties of an effective landing page.
  • Learn to plan out ongoing content development, which can be used in your blogging and social media
  • Have realistic expectations when developing traffic strategies.
  • Preform basic quality control checks before launching your site.

What is the target audience?

  • Anyone who owns a small business and needs to hire a web designer
  • Anyone who has a web site and can't understand why it's not bringin in new business.
  • Marketing managers who are responsible for online marketing
  • Marketing managers responsible for purchasing services from web design or web marketing agencies

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Laying the groundwork to get the best results.
PROOF: My customer of 15 years, Larry Showler of Frontenac Outfitters
PROOF: My customer of 6 years, Bill Cook Master Carpenter
PROOF: My customer of 15 years, Will Hodgskiss
159 Page PDF guide! (added April 20 2015)
159 Page Companion Guidebook to the Course (Announcement)
159 pages
Lets Get Cracking! How to Get The Most From The Course
Section 2: Segmentation

Learn the positive relationship of a product quality or perceived value and the difficulty of marketing.


Return on investment with marketing starts with a clear understanding of your customers and the demographic groups they belong to. In this section we learn

  • The importance of understanding segments
  • Define the characteristic of your target segments
  • Prioritize segments by profit or potential profit

Having identified the segments of your prospective audience, we can now come up with product benefits that are meaningful to them. Supplementary material helps you to explore the specific characteristics of segments so you can have a more direct conversation with them in your marketing.

Section 3: Your Web Site Blueprint

To have a an effective web site you need to start with a clear concept of what your objectives are. In this section we talk about typical web site objectives and how to set clear objectives.

Selecting a Domain Name
The importance of a Mobile Ready Web Site
Don't exclude anyone! What you MUST to know about W3C Compliance
How to Avoid Scaring Customers Away
Planning Your Site Structure Part 1
Planning Your Site Structure Part 2
Building Affnity into Your Marketing (updated April 22 2015)
The Power of Landing Pages
E-Commerce Planning
E-Commerce Worksheet
1 page
Section 4: How to Hire the PERFECT Web Designer
How to hire the perfect web designer
Sample Request for Proposal Document
6 pages
Section 5: Your Part in the Construction Process
Selecting a Hosting Provider
Usability Testing
Pre-Launch Quality Control
Section 6: After The Launch

Creating content consistently is a key tactic in keeping your web site relevant and fresh. In this section we decide what frequency of content development will be sustainable over the long haul.

Understanding Web Site Statistics
Section 7: Traffic
The Cold Hard Facts About Traffic
Section 8: Blogging and Socializing
Blogging Basics
Other Reasons to Blog
BONUS: Setting up a Facebook Business Page
3 pages
BONUS: LinkedIN Tactics
5 pages

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Instructor Biography

Jaeson Tanner, Internet Marketing Director, Napanee Marketing Group

I am the owner of the Napanee Marketing Group, based in Napanee Ontario. We specialize in building powerful and unique websites, tailor made to meet your very specific businesses goals and target audience. I have the versatility, experience and flexibility your project needs. We've been building web sites and developing marketing strategies for local businesses since 1999.

We develop WORLD CLASS web sites. HERE'S WHY:

→ My fine art background and sense of aesthetics (all site are unique we don't resell cheap templates, all layouts are unique)
→ Our thorough knowledge of the mechanics of web site development and mobile site design
→ My extensive knowledge of human phycology and marketing
→ Our ridiculously awesome programming team
→ Our extensive knowledge of SEO and offline and online traffic generation

We have experience providing Internet marketing solutions in a wide variety of markets.

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