Salon Marketing 101-Digital Marketing Introduction
4.3 (8 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Salon Marketing 101-Digital Marketing Introduction

Boost your business to the next level with this introduction to salon marketing hacks + social media maximisers!
4.3 (8 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,163 students enrolled
Created by Andrew McGrath
Last updated 8/2017
English
Price: Free
Includes:
  • 1.5 hours on-demand video
  • 3 Articles
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand the basics of digital marketing
  • Discover WHO your target audience is
  • Understand the basics of social media platforms
  • Create exciting social media content
  • Learn HOW to email market & Hacks for gathering email addresses
  • How to gain honest, quality client feedback quickly
  • Cross promote your online channels for more exposure
  • How to:Salon website building features & hacks
  • Understand Google algorithm & How to get your website ranked well
  • Create your first email marketing newsletter!
  • How and WHY you should have an online salon store
View Curriculum
Requirements
  • You should be eager to better yourself and your salon!
Description

Are you wanting more traffic to your salons website? More clients through your doors and a well known salon reputation?This is your first step to becoming a salon marketing pro, so... Congratulations! You are at the right place to start!

*COURSE FREE UNTIL MID OCTOBER ONLY!*

Salon Marketing 101 - Digital Marketing Introduction

In this course I will teach you how to harness the power of your online presence to drive clients into your salon.We will look at Facebook, Instagram and Youtube as channels to build a brand for your salon.The modern world moves quick, gone are the days of flyer distribution and an advert in the local newspaper, no, look around, everyone is glued to their phone and this course will allow you capture their attention.

Together in this course we will create beautiful,exciting & captivating content you can use for your social media. I will assist you to how to identify your target audience and how to build a community for your salon to grow your audience.

Welcome on-board!

Who is the target audience?
  • You should have a business need for digital marketing - either as someone who is self employed or within an organisation
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Curriculum For This Course
23 Lectures
01:38:46
+
Introduction
6 Lectures 08:45

A warm welcome to the Salon Marketing 101: Digital Marketing Introduction course & HOW it can help you to improve your salon business.

Course Introduction
00:43

Frequently Asked Questions (FAQ's)
00:54

What will I learn in this course?
01:02

Learn why this course was built specifically for your barbershop, spa, hair or beauty salon, or self employed go-getter!

Why is this course specifically for salons?
02:05

Knowing exactly WHO you are targeting is crucial to triumphant marketing!

Finding your target audience!
03:45

Complete and then post your Target Audience Table to Facebook!

Help one other student by giving them feedback! Help others first and they will return the favour.

Share your Target Audience Table to get feedback!
00:16

Target Audience Quiz
1 question
+
Salon Website Fundamentals
5 Lectures 33:21
Why does my salon need a website?
10:48

Crucial reasons why every salon should have an online store!

Online store & WHY it is crucial
10:16

Add a cleverly worded email opt-in form to your salon website pages to increase the volume of people inputting their details and being added to your email list.

Add a Email Opt-In Form to your website
03:57

Learn the importance of HOW the clients mind works when using your website and how to add booking features to your site

Booking features & Great website design
04:46

Smart blog posts to increase email opt-ins & completion rates.

Writing blog posts & Opt-In Competitions
03:34
+
Social Media Marketing
8 Lectures 32:02

Using Typeforms we will gather honest feedback from clients about how we can improve our social media strategy and what your clients would like to see on social media.

Gather HONEST client feedback using Typeform
05:24

Sample questions & Share for feedback!
01:04

Breakdown for types of social media. Social media is not just a marketing tool!

What is social media & Why is it powerful?
03:01

Top 3 platforms your potential clients are using!
10:09

Setting Intention for your content
03:58

How to create beautiful content for your social media without any technical knowledge of Photoshop or Illustrator

Creating beautiful content
01:59

Facebook status update tips
02:27

Youtube Cross video promotion & Subscribe buttons
04:00
+
Email Marketing
3 Lectures 18:09
Creating an email marketing list
01:47

What is MailChimp & What features does it have?
01:37

Import your email list & Create your first email newsletter!
14:45
+
Course Summary
1 Lecture 06:33
Course summary & Hot Tips
06:33
About the Instructor
Andrew McGrath
4.4 Average rating
10 Reviews
2,666 Students
2 Courses
Men's Hairdresser Trainer & Barbershop Coach

Hairdresser & Barber by trade, Andrew has a strong passion for entrepreneurship and business and is dedicated to changing your life quality with his course content. With vast experience managing, training & marketing for salon business's in the UK, Middle East and Australia, improving your lifestyle and business is what he does best.