Whether you are new to sales, a veteran salesperson, technical staff who increasingly are being called on for business development, or an inside salesperson who wants to update their sales skills - this course is for you.
This sales skills course draws from proven sales training programs used by thousands of salespeople over 30 years in Fortune 500 companies - including UPS, GE, J&J, Boston Scientific, Kimberly-Clark, Medtronic, Smith & Nephew - and other market leaders like Booz Allen and the Center for Creative Leadership.
We learned from the very best what it takes to win business and translated those sales skills and insights into ACE - Achieve a Competitive Edge.
The 18 lectures are divided into 8 sections (spanning 2 hours) and cover:
Sections conclude with:
Start Boosting Your Sales - Now
How companies buy, what they buy, and what they are willing to pay are all changing dramatically. ACE - Achieve a Competitive Edgeshares the knowledge and skills you need to win more business in this challenging environment.
Now is the time to for you to get that extra edge - building your sales skills to develop and win more business. Take the first step now and start winning more business.
This quiz will help you review the skills explored in Section 2.
This quiz will help you review the skills explored in Section 4.
This quiz will help you review the skills explored in Section 5.
This quiz will help you review the skills explored in Section 6.
Dr. Ruff has spent the last thirty years designing and managing large-scale sales training engagements for Fortune 500 companies. These projects have provided the opportunity to direct sales training projects for companies such as: UPS, Apple, Smith & Nephew, Textron, Boston Scientific, and Microsoft.
During his career Richard has trained thousands of salespeople in marketing-leading companies to learn the skills required to win against the very best. He, along with Dr. Janet Spirer, transferred their experiences into ACE - Acheive A Competitive Edge.
Richard co-authored Managing Major Sales - a classic book about what it takes to become a successful sales manager and coach. His other books include: Parlez-Vous Business for helping salespeople integrate the language of business into the sales process, and Getting Partnering Right.
Richard publishes the Sales Training Connection, a blog about innovative ideas for improving sales performance.