Sales Psychology - Busting Buyer Beliefs That Stop Sales
4.5 (19 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Sales Psychology - Busting Buyer Beliefs That Stop Sales

The 7 Core Beliefs Your Buyers Have that YOU Need to Understand AND Overcome BEFORE they'll Buy From You
4.5 (19 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
136 students enrolled
Created by Darran Hughes
Last updated 12/2016
English
Current price: $10 Original price: $75 Discount: 87% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 22 Articles
  • 16 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • • Review your existing sales and marketing message for missed emotional barriers that could be scuppering your sales,
  • • Create new sales and marketing messages that speak to your buyer’s subconscious fears, and overcome hidden objections,
  • • Build greater connection and rapport with your target market, by demonstrating deep empathy,
  • • Develop strong and highly effective emotional avatars of your ideal customer, providing laser targeting.
  • • Deal with and overcome live objections, knowing the “personal” reasons behind them,
  • • Feel far more confident that you know your buyer at a deeper level,
  • • Have greater clarity around who your market is at an emotional level,
  • • Be more creative in writing and preparing sales and marketing messages, and
  • • Be better able to connect with your buyers and gain their support.
View Curriculum
Requirements
  • • You are committed to seeing positive change in yourself and your business success!
  • • You are willing to suspend all your current beliefs about yourself, your customers, and selling!
  • • You are willing to hear something new, something different, and be open to a new perspective!
Description

Hi and welcome to your “Sales Psychology – Busting Buyer Beliefs That Stop Sales” course, here on Udemy.

If you sell or market products or services; and you're looking for a "straight-to-it", practical training designed to get your buyers buying, because you're marketing and selling to the very minds of your customers, then read on, as this course was created just for you! Or as just one of out students, Sara Niesen put it:

"This course was wonderfully grounding & clear; and I really appreciated the no fluff no hype approach. The information in the course is actionable and the exercises extremely helpful."

In this 2 hour, 65 lecture training, I’ll be sharing with you…

  • The truth behind why buyers don’t buy, even if your product or service is fantastic!
  • The role your buyers subconscious and conscious mind plays in making a buying decision!
  • The 7 Key Subconscious Beliefs & Questions buyers apply which you MUST overcome before they’ll buy form YOU!
  • What you MUST include in your sales scripts and marketing messages to preempt and overcome negative buying beliefs!
  • Why focusing on the opportunity outcome far out ways the offer of problem fixing!
  • How to Create your Ideal Customer Avatar, and use it to get your sales scripts and marketing message "spot on".

With this training, you will be able to…

  • Review your existing sales scripts and marketing messages for missed emotional barriers that could be scuppering your sales,
  • Build a Highly Effective Customer Avatar, that gets to the Heart & Mind of Your Customer
  • Create new sales scripts and marketing messages that speak to your buyer’s subconscious fears, and overcome hidden objections,
  • Build greater connection and rapport with your target market, by demonstrating deep empathy,
  • Develop strong and highly effective emotional avatars of your ideal customer, providing laser targeting.
  • Deal with and overcome live objections, knowing the “personal” reasons behind them.

Once understood and adopted, this will allow you to…

  • Feel far more confident that you know your buyer at a deeper level,
  • Have greater clarity around who your market is at an emotional level,
  • Be more creative in writing and preparing sales scripts and marketing messages, and
  • Be better able to connect with your buyers and gain their support.

Using a combination of proven psychology, a hint of theosophy and over 15 year’s personal experience leading and growing multi-million pound/dollar profit businesses, I’ve developed this course with the “essentials” in mind. Focusing on tackling the emotional source of the “buying decision”, my goal for you is deeper understanding and practical application, that makes a difference to sales.

Through video training with me personally; workbooks, mind-maps and cheat-sheets for you to refer to after the course, I keep the science simple, the insight deep, and the practical application highly relevant. At the end of the course, you’ll also be able to download a complete audio mp3 version, to listen to any time you choose.

So, simply click on the “Buy Course” button on this page, and you’ll be guided by me every step of the way from introduction through to completion, and even beyond through on-line communication and regular updates, because I am committed to you not just learning, but benefiting from what you learn.

You see, while I have over 20 years’ experience working at a close and personal level with both high-value clients, and high volume customers, it was always the “deep pocketed corporates” who benefited from my services, giving them an unfair advantage over independent business owners and the individual sales and marketing staff who work for them.

But, now it’s time to level the playing (or rather selling) field! After many years and tens of thousands of personal investment in learning from and working with some of the top teachers, coaches and trainers in personal psychology, I am now sharing with YOU, the MOST effective wisdom, knowledge and techniques I have found in building and demonstrating deep empathy, engaging rapport, and sense of connection with buyers. Knowledge normally reserved for high paying one-to-one clients, but which I want you to have NOW for a mere fraction of the cost, through this Udemy course!

So, if you’re a business owner, leader, manager or employee committed to growing your business through deeply understating what’s stopping your market buying from you, (or know someone who is), and you want to break through the beliefs you buyer has, beliefs that create barriers to them buying from YOU…

Just Click on the “Buy Course“ button on this page Now and let’s get YOU started on the road to a solution!  

With an average rating of 4.95, Here's what a just few of our students had to say about the course:

"I've always believed that I'm not good at sales but this course has encouraged me to look at the subject with new eyes. The lectures are engaging and interesting and Darren's delivery is very professional but friendly at the same time . Thank you." - Elaine Hildes

"I found this Sales Psychology course a very enjoyable and informative experience - it's full of valuable information and sound, proven advice that is actionable. The concepts were explained clearly and the instructor's delivery was extremely engaging (the instructor is obviously very knowledgeable about the topic). The content provided was above my expectations - I've bought sales psychology courses with half the content for ten times the price. Highly Recommended." - Dr Richard Lewis

"Great online training course! Informative and well structured with a friendly approach from someone who knows what he is talking about. Essential tips to help boost sales for any size of business. Very useful!" - Lynnette Fouracre

See the reviews page for even more...

STOP THE PRESS...

*** COURSE UPDATE***: New FREE Bonus Section Added, to include additional relevant material, starting with a Free download copy of Amazon kindle Ebook - "Breaking Though Business Growth Barriers", This 60 minute guide, explains how to structure your offerings to attract leads, quickly convert to buyers and maximise their value, through a series of ever increasing engagement opportunities, called Customer Value Optimisation.

Just Click on the “Buy Course“ button on this page Now and let’s get YOU started on the road to a solution!

Who is the target audience?
  • Business Owners, Leaders and Sales & Marketing Staff looking to increase sales through a deeper understanding of the personal psychology behind their market and the emotional barriers they have to buying.
Compare to Other Sales Skills Courses
Curriculum For This Course
65 Lectures
01:41:44
+
Welcome & Introduction to the Course
9 Lectures 11:59

In this lecture, I welcome you to the course and give a brief overview.

Preview 01:14

In this lecture, I explain what you need and don't need to complete the course.

Preview 02:09

In this lecture, I explain what completing the course will give you, and the principles behind what is being taught.

Preview 03:25

In this course, I explain how the course is structured and delivered.

Preview 01:39

Here you will find a complete mind-map of the course, as a quick and easy access to the modules and lecture topics.

Preview 00:18

Here you will find a "cheat-sheet" for the course content, which acts as checklist of things you should consider in your sales and marketing message.

Your Course CheatSheet
02:37

This contains a downloadable MP3 copy of the complete course, which you can download, add to your favourite media player, and listen to the full course even when you are off line.  

Full Course MP3 Download
00:06

This lecture contains a downloadable pdf file of the complete slide pack from the course.

Complete Course Slide Pack PDF Download
00:10

Here I provide details of the Buyer Belief Busting student's community. 

Get Connected!
00:19
+
FREE BONUS MATERIAL....
1 Lecture 04:39

BREAK THROUGH THE BARRIER TO BUSINESS GROWTH

The 5 critical elements to get more customers to buy more, again and again, growing your profits in 90 days.

Preview 04:39
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Module 1 - The Buyer's Brain & Belief Systems
4 Lectures 13:38

In this lecture, I provide a brief introduction to the module.

Preview 00:27

In this lecture, we describe the concept of the Three (triune) Brain, and how each "brain" creates drivers and triggers.

Preview 05:19

In this lecture, we discuss the way belief systems are created, and what needs to happen to over-come or change them.

The Belief System
02:41

In this lecture, we talk about how we can work with belief systems to achieve a safe buying environment.

Overcoming Buying Beliefs
05:11

In this quiz, we're going to see how much you remember about the key points in this module. 

How Much Do You Remember?
4 questions
+
Module 2 - The Belief of Bullshit (and Proving it's NOT)
5 Lectures 09:21

In this lecture, I provide a brief introduction to the module.

Preview 00:29

In this lecture, we discuss how we are programmed to mistrust what we have no relative knowledge of.

The Basis of the Belief of Bullshit
02:50

In this lecture, we identify what we can do to over come this belief.

Overcoming the Belief of Bullshit & Proving it's Not!
03:58

This lecture directs you to your module workbook.

Applying What You've learned - Workbook Module 2
00:10

This lecture contains the on--line text version of module 2 workbook, if you aren't able to download a copy.

Module 2 - Workbook On-line Text
01:54
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Module 3 – The Belief of Impact (and Proving Gain is Greater than the Pain)
5 Lectures 07:53

In this lecture, I provide a brief introduction to the module.

Preview 00:33

In this lecture, we discuss the basis of the belief of negative impact, even of positive options.

The Basis of the Belief of Impact
03:54

In this lecture, we identify what we can do to over come this belief.

Overcoming the Belief of Impact & Proving the gain is Greater than the Pain
01:31

This lecture directs you to your module workbook.

Applying What You've Learned - Module 3
00:08

This lecture contains the on--line text version of Module 3 workbook, if you aren't able to download a copy.

Module 3 - Workbook On-line Text
01:47
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Module 4 - The Belief of Relevance & Proving They Can Do/Have It Too
6 Lectures 09:36

In this lecture, I provide a brief introduction to the module.

Preview 00:57

In this lecture, we begin to discuss the basis for the belief that we need to be "like" our tribe, to remain relevant to it.

The Basis of the Belief of Relevance - Part 1
03:44

In this lecture, we continue with the belief of relevance and "likeness", but form the needs of our tribe for us to be like them.

The Basis of the Belief of Relevance - Part 2
01:52

In this lecture, we identify what we can do to over come this belief.

Overcoming the Belief of Relevance & Proving They Can Do/Have it Too
01:05

This lecture directs you to your module workbook.

Applying What You’ve Learned – Workbook Module 4
00:10

This lecture contains the on--line text version of Module 4 Workbook, if you aren't able to download a copy.

Module 4 - Workbook On-line Text
01:48
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Module 5 – The Belief of Disbelief & Proving They Have What it Takes
5 Lectures 08:06

In this lecture, I provide a brief introduction to the module.

Preview 00:34

In this lecture, we discus the basis of the belief of our own limitations, or disbelief in ourselves.

The Basis of the Belief of Disbelief
03:08

In this lecture, we identify what we can do to over come this belief.

Overcoming the Belief of Disbelief & Proving They Have What It Takes
02:24

This lecture directs you to your module workbook.

Applying What You’ve Learned – Workbook Module 5
00:10

This lecture contains the on--line text version of Module 5 Workbook, if you aren't able to download a copy.

Module 5 - Workbook On-line Text
01:50
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Module 6 – The Belief of Experience & Proving Nothing is Their Way
5 Lectures 06:11

In this lecture, I provide a brief introduction to the module.

Preview 00:31

In this lecture, we discuss the belief of prior experience, and that we can only do what we have done before. 

The Basis of the Belief of Experience
02:48

In this lecture, we identify what we can do to over come this belief.

Overcoming the Belief of Experience & Proving Nothing is in Their Way
00:48

This lecture directs you to your module workbook.

Applying What You’ve Learned – Workbook Module 6
00:10

This lecture contains the on--line text version of Module 6 Workbook, if you aren't able to download a copy.

Module 6 - Workbook On-line Text
01:54
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Module 7 – The Belief of Experts & Proving They’re Not Alone
5 Lectures 07:14

In this lecture, I provide a brief introduction to the module.

Preview 00:34

In this lecture, we discuss the belief of experts, and our desire to find the "guide" in our own journey,

The Basis of the Belief of Experts
02:54

In this lecture, we identify what we can do to over come this belief.

Overcoming the Belief of Experience & Proving They’re Not Alone
01:50

This lecture directs you to your module workbook.

Applying What You’ve Learned – Workbook Module 7
00:08

This lecture contains the on--line text version of Module 7 Workbook, if you aren't able to download a copy.

Module 7 - Workbook On-line Text
01:48
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Module 8 – The Belief of Fate & Not Disproving Angels
5 Lectures 05:10

In this lecture, I provide a brief introduction to the module.

Preview 00:31

In this lecture, we discuss the belief of fate, and the power it has to influence our decisions.

The Basis of the Belief of Fate
01:24

In this lecture, we identify what we can do to over come this belief.

Overcoming the Belief of Fate & NOT Disproving Angels
01:01

This lecture directs you to your module workbook.

Applying What You’ve Learned – Workbook Module 8
00:11

This lecture contains the on--line text version of Module 8 Workbook, if you aren't able to download a copy.

Module 8 - Workbook On-line Text
02:03
2 More Sections
About the Instructor
Darran Hughes
4.5 Average rating
19 Reviews
136 Students
1 Course
Coaching in Clarity, Confidence, Creativity & Connection Leading to Increased Performance

Guiding You as Business Owners, Leaders and Managers to Uncover Your Optimum Self, through Deep Insight, Full Engagement, Vivid Expression, and Lasting Impact.

Following over 15 years of successfully building and leading 8 figure businesses on both sides of the Atlantic, I've spent the last 3 years focusing on providing training, coaching and consulting support to small business owners, leaders and managers in understanding and developing "themselves and others" as a core foundation to developing both their businesses, and their own sense of "self". A foundation from which they achieve greater clarity in their vision; confidence in their decisions; creativity in their solutions; and connection in their relations, leading to improved personal performance and greater business results.

Whether you're feeling stressed out under pressure; anxious about what the future holds; confused by the overwhelming options; stuck and unable to move forward; or losing all sense of connection with your colleges, clients, family or friends, the solutions exists somewhere inside you. My role is to guide you along the path to it's discovery, and in the process really discover YOU!  

Utilising the many years of experience and tens of thousands in cash I've invested in my own development, my methodology applies the combined and cumulative impacts of executive coaching, neuro-linguistic programming (NLP), and the fundamentals behind "the human experience" of trans-formative personal and business coaching. In essence, I uncover the truth of who people are, how they operate, and work with you to develop a different but highly effective perspective on your world, and a strategy that moves you forward to achieve your true mission, goals and objectives.

If you're interested in finding out more, then reach out through the contact links in my profile, and I'll speak to you soon.