Become a Master of Sales Psychology

Influence Prospects and Increase Sales with these Little Known Mental Tricks of the Trade
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Instructed by Greg Vanderford Business / Sales
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  • Lectures 18
  • Length 2 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 7/2014 English

Course Description


From influencing friends and family to getting hired or actually selling products we are always trying to influence people. At the heart of sales is human psychology. Understanding sales psychology is critical in order to become a top sales person.

In this course I have distilled over ten years of experience worth of sales psychology knowledge and tricks of the trade to help anyone, including both sales people as well as others that simply want to increase their influence, increase their sales skills.

If you implement what you learn in this course, your sales will increase dramatically because these are the principles that work in sales, period. Whether you're selling soap or sophisticated technology the psychology of sales will never change.

Let my course be the catalyst that pushes your sales revenues through the roof!!!

What are the requirements?

  • Good old fashioned motivation
  • A love of sales
  • A desire to make more money

What am I going to get from this course?

  • Increase your sales revenue and effectiveness
  • Learn how to connect with prospects
  • Learn how to make money in sales that other salespeople simply can't
  • Learn the principles of sales psychology THAT WORK
  • Increase your general sales knowledge

Who is the target audience?

  • Professional sales people
  • Lay people looking for ways to be more influential
  • Those who would like to start a career in sales
  • Anyone interested in the psychology of sales and dealing with people

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: The True Value of Understanding the Psychology of Sales

This lesson is an introduction to what will be covered in the course. We will discuss the reasons why psychology is such a critical factor in sales and how understanding the psychological principles that underlie everything we do in sales is critical if we seek to reach a high level of sales performance and skill.


In this lesson we look at the reasons why sales is such a valuable skill not only in the arena of business but also how we can use these skills in various situations in our lives to increase our profits and even save more money. I also include a reading list of the top sales books that have helped me achieve success in my career.

Section 2: Powerful Tricks of the Trade

Learn how to reduce rejection and subtly influence the prospect through your use of language.


This could be the most effective tactic when seeking to close the sale. This one technique has increased my sales by thousands of percentage points.


Always be closing is a core sales skill. In this lesson we look more deeply at why this technique works so well as well as cover some ways in which we can employ this tactic for maximum effect.


Assuming the sale is very powerful and subtle sales tactic. In this lesson we will explore ways in which we can effectively use this skill while also looking at ways to avoid over use of this critical technique.


Learn the negotiating tool that all top sales people know and use.


With the principle learned in this lesson we will never have to overcome an objection in the traditional ever again. Just this one tactic is worth more than the cost of this entire course.


In this lesson we look at one of the least used sales tactics which can set us distinctly apart from our competition.

Section 3: Sales Success Secrets

Learn how to cultivate the most effective attitude in sales.


Learn how to save money every day of your life through your knowledge of the psychology of sales.


Learn how to make prospects like you to increase your long term sales figures.


Every sales person knows that "persistence pays profits". In this lesson we study the fundamental psychology of persistence that will enable us to fully appreciate this principle as well as how to be persistent without coming across as annoying or pushy.


Salespeople have been known to get a bad rap for being too aggressive and annoying their potential customers. In this lesson we explore how we can find the balance between assertive sales conduct without putting off our prospects.


In order be successful in sales, everything revolves around this one idea.


The perception that we create in the mind's of our prospects is critical in sales. Just as there is never a second chance to make a first impression we may only get one chance to speak with a prospect so we need to cultivate the most effective persona with this goal in mind.


In this lesson we revisit the power of psychology in sales and how every activity in the sales process is related to psychology in some way. Understanding this critical truth will explode our overall profits in the long run.

Section 4: Review of Key Ideas to Making More Money in Sales Through Psychology

A final look at the critical ideas of the course. They must be put into action in order to get the results we desire!

10 questions

Comprehensive Psychology of Sales Quiz. Test your knowledge!

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Instructor Biography

Greg Vanderford, Teacher and Entrepreneur

My courses are designed based on my many years as a teacher and student of education and business. I hold a master's degree in curriculum and instruction and have been designing curricula for over a decade.

The business, language, and chess courses that I have built on Udemy are a reflection of this experience and dedication to education. My goal is to reach as many people as possible with my courses, which is why I have chosen the internet and the Udemy platform as my ideal mode of delivery.

The following is a little more about my expertise and background. I was born and raised in Sandpoint, Idaho. I attended the University of Idaho where I earned a bachelor's degree in Business Administration in 2004. After a few years in the work force as an account manager I moved to Vietnam where I lived for over 5 years.

While in Vietnam I taught English as a second language for almost 2 years to students of all ages and backgrounds. For the 3 final years that I lived there I opened and ran a sports training company called Saigon Sports Academy. We coached sports such as soccer, tennis, and basketball as well as ran large sporting events such as tournaments and leagues. My positions while at the company included Director of Strategic Initiatives as well as Director of the Chess Program.

While living in Vietnam I became fluent in the Vietnamese language and developed a deep love for teaching and traveling internationally. I then came back in the United States to work on a masters degree in education so that I would be an even more effective teacher in the future. It is my wish to be a positive force for education in the world, and to inspire my current and future students to be the best that they can be in whatever they do.

I am now a full time real estate investor and online entrepreneur specializing in flipping properties, showing others how to do the same, and having a great time doing it!

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