Become a Master of Sales Psychology
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Become a Master of Sales Psychology

Influence Prospects and Increase Sales with these Little Known Mental Tricks of the Trade
4.2 (26 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
358 students enrolled
Created by Greg Vanderford
Last updated 9/2017
Price: $195
30-Day Money-Back Guarantee
  • 2.5 hours on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Increase your sales revenue and effectiveness
  • Learn how to connect with prospects
  • Learn how to make money in sales that other salespeople simply can't
  • Learn the principles of sales psychology THAT WORK
  • Increase your general sales knowledge
View Curriculum
  • Good old fashioned motivation
  • A love of sales
  • A desire to make more money


From influencing friends and family to getting hired or actually selling products we are always trying to influence people. At the heart of sales is human psychology. Understanding sales psychology is critical in order to become a top sales person.

In this course I have distilled over ten years of experience worth of sales psychology knowledge and tricks of the trade to help anyone, including both sales people as well as others that simply want to increase their influence, increase their sales skills.

If you implement what you learn in this course, your sales will increase dramatically because these are the principles that work in sales, period. Whether you're selling soap or sophisticated technology the psychology of sales will never change.

Let my course be the catalyst that pushes your sales revenues through the roof!!!

Who is the target audience?
  • Professional sales people
  • Lay people looking for ways to be more influential
  • Those who would like to start a career in sales
  • Anyone interested in the psychology of sales and dealing with people
Compare to Other Psychology Courses
Curriculum For This Course
19 Lectures
The True Value of Understanding the Psychology of Sales
2 Lectures 12:03

This lesson is an introduction to what will be covered in the course. We will discuss the reasons why psychology is such a critical factor in sales and how understanding the psychological principles that underlie everything we do in sales is critical if we seek to reach a high level of sales performance and skill.

Preview 07:50

In this lesson we look at the reasons why sales is such a valuable skill not only in the arena of business but also how we can use these skills in various situations in our lives to increase our profits and even save more money. I also include a reading list of the top sales books that have helped me achieve success in my career.

Why Sales Could be the Most Profitable Skill in the World
Powerful Tricks of the Trade
7 Lectures 53:21

Learn how to reduce rejection and subtly influence the prospect through your use of language.

How to Reduce the Number of Times You Hear the Word "No"

This could be the most effective tactic when seeking to close the sale. This one technique has increased my sales by thousands of percentage points.

Preview 06:07

Always be closing is a core sales skill. In this lesson we look more deeply at why this technique works so well as well as cover some ways in which we can employ this tactic for maximum effect.

The Secret of Why "Always Be Closing" Works

Assuming the sale is very powerful and subtle sales tactic. In this lesson we will explore ways in which we can effectively use this skill while also looking at ways to avoid over use of this critical technique.

How to Use the Powerful and Subtle Technique of "Assuming the Sale"

Learn the negotiating tool that all top sales people know and use.

The Most Powerful Negotiating Tool Ever

With the principle learned in this lesson we will never have to overcome an objection in the traditional ever again. Just this one tactic is worth more than the cost of this entire course.

How to Never Overcome an Objection Again

In this lesson we look at one of the least used sales tactics which can set us distinctly apart from our competition.

A Little Known Sales Secret Used by Only the Top 1% of Sales People
Sales Success Secrets
8 Lectures 01:00:40

Learn how to cultivate the most effective attitude in sales.

How to Succeed Without Relying On "Techniques"

Learn how to save money every day of your life through your knowledge of the psychology of sales.

How the Psychology of Sales SAVES You Money in Your Everyday Life

Learn how to make prospects like you to increase your long term sales figures.

How to Make Prospects Like You

Every sales person knows that "persistence pays profits". In this lesson we study the fundamental psychology of persistence that will enable us to fully appreciate this principle as well as how to be persistent without coming across as annoying or pushy.

How to Be Persistent Without Irritating the Prospect

Salespeople have been known to get a bad rap for being too aggressive and annoying their potential customers. In this lesson we explore how we can find the balance between assertive sales conduct without putting off our prospects.

How to Avoid EVER Being Annoying!

In order be successful in sales, everything revolves around this one idea.

The Most Important Idea in Sales

The perception that we create in the mind's of our prospects is critical in sales. Just as there is never a second chance to make a first impression we may only get one chance to speak with a prospect so we need to cultivate the most effective persona with this goal in mind.

How to Create a Powerful Self Image in the Eyes of the Prospect

In this lesson we revisit the power of psychology in sales and how every activity in the sales process is related to psychology in some way. Understanding this critical truth will explode our overall profits in the long run.

The True Power of Psychology in Sales
Review of Key Ideas to Making More Money in Sales Through Psychology
2 Lectures 16:03

A final look at the critical ideas of the course. They must be put into action in order to get the results we desire!

A Summary of These Powerful Techniques and Ideas

Comprehensive Psychology of Sales Quiz. Test your knowledge!

Final Quiz
10 questions


Bonus Lecture
About the Instructor
Greg Vanderford
4.6 Average rating
597 Reviews
10,905 Students
32 Courses
Teacher and Entrepreneur

My courses are designed based on my many years as a teacher and student of education and business. I hold a master's degree in curriculum and instruction and have been designing curricula for over a decade.

The business, language, and chess courses that I have built on Udemy are a reflection of this experience and dedication to education. My goal is to reach as many people as possible with my courses, which is why I have chosen the internet and the Udemy platform as my ideal mode of delivery.

The following is a little more about my expertise and background. I was born and raised in Sandpoint, Idaho. I attended the University of Idaho where I earned a bachelor's degree in Business Administration in 2004. After a few years in the work force as an account manager I moved to Vietnam where I lived for over 5 years.

While in Vietnam I taught English as a second language for almost 2 years to students of all ages and backgrounds. For the 3 final years that I lived there I opened and ran a sports training company called Saigon Sports Academy. We coached sports such as soccer, chess, tennis, and basketball as well as ran large sporting events such as tournaments and leagues. My positions while at the company included Director of Strategic Initiatives as well as Director of the Chess Program.

While living in Vietnam I became fluent in the Vietnamese language and developed a deep love for teaching and traveling internationally. I then came back in the United States to work on a masters degree in education so that I would be an even more effective teacher in the future. It is my wish to be a positive force for education in the world, and to inspire my current and future students to be the best that they can be in whatever they do.