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As an entrepreneur or startup you easily get lost in the jungle of tools, CRMs, and most of all how to get customers. This short free course aim to go through the parts you need to know to dive deeper and make sure you don't waste your time later.
In five short lecture videos I will talk about
Especially useful if you are in SaaS or have Salesforce as a CRM, but no real background knowledge is required.
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|Section 1: Sales Overview for Startups|
Overview of the coming four lectures.
Learn how you can sell depending on your product and price. In this short intro I'll walk you through what "thresholds" you need to cross to afford going to trade shows, meeting customers live, calling them, etc. Make sure you are not building a product that requires you to spend thousands to get a customer paying hundreds.
How to get the first users/customers and how to talk to them to verify your idea and understand what their biggest pains are (=what is valuable and what to prioritize in communication and development).
How to organise your sales process and how to think about hiring sales managers.
How to think about CRMs and what tools you can add to the CRM and get rid of boring stuff.
A quiz to remind you of the basics
Founded and built UI software and design company TAT (acquired by Blackberry in 2010 for $150m) who among other things designed the original user interface for Google's Android. After two years running M&A EMEA for Blackberry and angel investing in 25+ companies, founded SaaS sales acceleration tool Brisk.
At Brisk we see 100+ SaaS companies sales process and help them to become more efficient. We have interviews some of the best sales trainers and sales operation managers and I hope to be able to share some of the best things we learned.