Sales Overview for Startups

Learn how to talk to users & customers, what tools you can use, and how you should get new customers.
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  • Lectures 5
  • Length 44 mins
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 10/2014 English

Course Description

As an entrepreneur or startup you easily get lost in the jungle of tools, CRMs, and most of all how to get customers. This short free course aim to go through the parts you need to know to dive deeper and make sure you don't waste your time later.

In five short lecture videos I will talk about

  1. the value of your product and how it correlates to your customer acquisition strategy
  2. how to get your first 100 users and how to talk to them to understand what you should focus on
  3. how to organise your sales team and some of the basics of a CRM
  4. CRM tools and some tips on sales management recruitment

Especially useful if you are in SaaS or have Salesforce as a CRM, but no real background knowledge is required.

What are the requirements?

  • An interest in sales / marketing, nothing else

What am I going to get from this course?

  • Know what tools you can use to reduce admin and get more work done. More time with customers means more sales :)
  • Know how to talk to users and customers to understand what their problems and not just get empty responses.
  • Know what kind of lead sources or actions you can do to get customers depening on the price of your product and size of customer.

What is the target audience?

  • Entrepreneurs
  • Sales people that want to understand the complete picture in less than an hour
  • Salesforce users interested in tools

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Sales Overview for Startups

Overview of the coming four lectures.


Learn how you can sell depending on your product and price. In this short intro I'll walk you through what "thresholds" you need to cross to afford going to trade shows, meeting customers live, calling them, etc. Make sure you are not building a product that requires you to spend thousands to get a customer paying hundreds.


How to get the first users/customers and how to talk to them to verify your idea and understand what their biggest pains are (=what is valuable and what to prioritize in communication and development).


How to organise your sales process and how to think about hiring sales managers.


How to think about CRMs and what tools you can add to the CRM and get rid of boring stuff.

A quiz to remind you of the basics
4 questions

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Instructor Biography

Hampus Jakobsson, Entrepreneur & Angel investor

Founded and built UI software and design company TAT (acquired by Blackberry in 2010 for $150m) who among other things designed the original user interface for Google's Android. After two years running M&A EMEA for Blackberry and angel investing in 25+ companies, founded SaaS sales acceleration tool Brisk.

At Brisk we see 100+ SaaS companies sales process and help them to become more efficient. We have interviews some of the best sales trainers and sales operation managers and I hope to be able to share some of the best things we learned.

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