Write Great Copy: Headlines and Sales Letters
3.0 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Write Great Copy: Headlines and Sales Letters

How to craft effective copy for your product/service website or direct email campaign. Never hire a copywriter again.
3.0 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,018 students enrolled
Last updated 7/2015
English
Current price: $10 Original price: $20 Discount: 50% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 4.5 hours on-demand video
  • 5 Articles
  • 4 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Learn how to write copy
Use words to persuade visitors into buyers
Grab and keep your reader's attention right from the start
Make your copy seem objective while at the same time triggering visitor's purchase desicions
Write and review your own copy for your product/service/website
Start a copywriting business
Write and critique copy for a profit
View Curriculum
Requirements
  • No technical skills required to start this course
  • Basic text editor for writing copy
Description

What's the difference between a person who can write copy and a person who can't?

It's the same as the difference between a person with a successful pitch and one without: One makes money while the other doesn't.

Feel like your website could be selling more of your product or service?

The problem - 80% of the time - IS IN THE SALES COPY.

Copywriters are an actual industry, some people make money by writing other people's copy.

By taking this this course, not only you'll be able to finally start writing your own copy, but you'll be able to save thousands of dollars by making something every marketer making the internet their business should, work on their own copy.

After you learn the skill you'll be able to craft sales letters that convert for your website, product/service, email campaigns, or create other people's copy for a profit.

Avoid the common blunders other people make when writing sales copy, learn how to build trust first with your readers.

Master the art of difital persuasion to make your copy seem objective and yet is truly one-sided toward your product/service

Structuring and organize your copy is crucial, With this structure, you can trigger the actions you want your prospects to take. Whether it's a purchase or an email subscription, you can choose this outcome by writing effective copy that flows.

The skill of copywriting will be passed to you alongside:

  • Walkthroughs and examples of designing and writing a live sales page.
  • Lectures on the overarching and fundamental principles of copywriting
  • People getting it wrong: Websites with poor copy
  • Critiques of examples from my personal swipe file (a file full of sales letters).
  • Powerpoint lectures outlining the essential copywriting strategies and tactics to start writing not good, but great copy.
  • PDF files with questions to guide your writing

There's also the copywriters discussion forum where we will be able to answer all of your questions regarding copy. Also active students get a FREE and PERSONAL REVIEW of your sales letter (you just need to ask in the discussion forums) – normally it would cost about $100.

We also give out assignments, which are evaluated and why not, graded. The more assignment you deliver, the more times we can review your copy.

Because the skill you are learning is writing-related, you should learn through writing, and remember i'm offering one-by-one assistance by critiquing your sales copy.

The skill you will learn in this class is not theoretical. It is a skill that requires actual writing.

Learning how to write your own copy is essential and just like life itself, you have to keep pushing yourself and work past your mistakes until you get it right.

We'll just give you the training you need to do so.

SHOUTING OUT TO ALL CURRENT AND ASPIRING COPYWRITERS

If you can think of a better title for this course, send it on a message and get this course half price, regardless of the discount you may already see in the price. Just send us this link along with the new title.

Who is the target audience?
  • People who want to become professional copywriters
  • Business people/entrepreneurs who need to write copy for their own businesses
Students Who Viewed This Course Also Viewed
Curriculum For This Course
Expand All 41 Lectures Collapse All 41 Lectures 04:22:27
+
Introduction to Copywriting
1 Lecture 03:38
+
Research
12 Lectures 59:23


Customer Card Questions
1 page


Product Card
03:59

Product Card Questions
1 page

Product Card Examples
11:34

Flaw Card Example
07:47

Offer Card
03:19

Offer Card Questions
1 page

Offer Card Example
08:12

Assignment: Write Your Cards
00:05
+
The Headline
5 Lectures 36:55
Headlines 1
06:50

Headlines 2
10:19

Headline Examples Part 2
10:08

Headline Examples Part 1
09:34

Assignment: Write Your Headline
00:04
+
The Format
4 Lectures 28:26
Vanilla
09:56

Story
08:17

Trend
10:03

Assignment: Choose Your Format and Write!
00:10
+
Copywriting Tactics
8 Lectures 55:01
Ego
10:59

Exclusions
08:45

Guarantee Part 1
07:27

Guarantee Part 2
07:25

Price Part 1
08:16

Price Part 2
06:13

ROI
05:50

Assignment: Add in Copywriting Tactics!
00:06
+
Fleshing It Out
8 Lectures 01:02:31
Adding Part 1
09:05

Adding Part 2
09:14

Comparing
05:46

Enhancing
13:13

Images
09:08

Style Part 1
07:16

Style Part 2
08:44

Assignment: Flesh It Out
00:05
+
Bonus Resources
3 Lectures 11:31
Testing
07:32

Copywriting Checklist
2 pages

Getting Copywriting Clients
03:59
About the Instructor
We Teach Marketing
4.3 Average rating
186 Reviews
10,517 Students
6 Courses
Our Skills are Yours.

We don't just teach marketing, we LOVE it!

How did we start?

We realized that marketing is in everything we do, and how technology is allowing people to market themselves and their skills without having to go to an office to do so.

So, we built this partnership in which we set our hearts and minds into bringing only the best marketing skills to you.

We're an alliance of professional marketing experts from all around the world. Based on real life experience, we are able to teach marketing with a different approach. From Facebook Marketing to List Building, and from building a Social Media presence to actual Affiliate Training.

Anytime we teach, we pour ourselves into it. Our courses are short, straight to the point and filled with passion.

Set in Miami, we're in the lookout for new teachers who can provide only the best marketing courses for you and your company.

Regardless of who we are, we all teach and learn, and now we give you the opportunity to learn from marketing experts to enhance not only you marketing skills, but also your life.

Damon Verial
3.5 Average rating
78 Reviews
5,233 Students
5 Courses
Price Gap Stock Trader
It was 2008, the year of the financial crisis. I was okay, because at that time I wasn't investing yet. I had worked for a year to save enough money to move to China and study Chinese and was running through my savings.

Fast forward a year, to when I became a copywriter. My savings was piling up, and the money seemed a bit wasted just sitting in the bank. Like most naïve investors, I spent hours reading gossip about certain companies and stock, putting my money into whatever people said was good.

A few years later, I did some analysis on how much money I made. It was a little above 0%. I figured there must be a better way.

My academic background is statistics, and I used that as a basis for my research on the stock market. I don't want to bore you with the details of my research, but let's just say here are the results of my studies:

  • 1.Most professional stock brokers perform as good as a coin flip in their prediction.
  • 2.Most fundamental analysis is inherently flawed due to psychological factors such as confirmation bias and the over/under emphasis of certain types of data.
  • 3.Most of the popular technical analysis methods are subjective and, like stock brokers, perform just as well as a coin flip.

However, my research was not fruitless. I did find a handful of findings that, when used together, can create correct predictions with a high statistical significance.

I developed The Gap Method after analyzing my past trades (I keep a history, and so should you!) and finding that my trades based on price gaps yielded a 39% ROI on average. That means for every $100 I invested, I got back $139, $39 of which would be profit.