Write Great Copy: Headlines and Sales Letters
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Write Great Copy: Headlines and Sales Letters

How to craft effective copy for your product/service website or direct email campaign. Never hire a copywriter again.
3.5 (5 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,022 students enrolled
Last updated 7/2015
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 4.5 hours on-demand video
  • 5 Articles
  • 4 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Learn how to write copy
  • Use words to persuade visitors into buyers
  • Grab and keep your reader's attention right from the start
  • Make your copy seem objective while at the same time triggering visitor's purchase desicions
  • Write and review your own copy for your product/service/website
  • Start a copywriting business
  • Write and critique copy for a profit
View Curriculum
  • No technical skills required to start this course
  • Basic text editor for writing copy

What's the difference between a person who can write copy and a person who can't?

It's the same as the difference between a person with a successful pitch and one without: One makes money while the other doesn't.

Feel like your website could be selling more of your product or service?

The problem - 80% of the time - IS IN THE SALES COPY.

Copywriters are an actual industry, some people make money by writing other people's copy.

By taking this this course, not only you'll be able to finally start writing your own copy, but you'll be able to save thousands of dollars by making something every marketer making the internet their business should, work on their own copy.

After you learn the skill you'll be able to craft sales letters that convert for your website, product/service, email campaigns, or create other people's copy for a profit.

Avoid the common blunders other people make when writing sales copy, learn how to build trust first with your readers.

Master the art of difital persuasion to make your copy seem objective and yet is truly one-sided toward your product/service

Structuring and organize your copy is crucial, With this structure, you can trigger the actions you want your prospects to take. Whether it's a purchase or an email subscription, you can choose this outcome by writing effective copy that flows.

The skill of copywriting will be passed to you alongside:

  • Walkthroughs and examples of designing and writing a live sales page.
  • Lectures on the overarching and fundamental principles of copywriting
  • People getting it wrong: Websites with poor copy
  • Critiques of examples from my personal swipe file (a file full of sales letters).
  • Powerpoint lectures outlining the essential copywriting strategies and tactics to start writing not good, but great copy.
  • PDF files with questions to guide your writing

There's also the copywriters discussion forum where we will be able to answer all of your questions regarding copy. Also active students get a FREE and PERSONAL REVIEW of your sales letter (you just need to ask in the discussion forums) – normally it would cost about $100.

We also give out assignments, which are evaluated and why not, graded. The more assignment you deliver, the more times we can review your copy.

Because the skill you are learning is writing-related, you should learn through writing, and remember i'm offering one-by-one assistance by critiquing your sales copy.

The skill you will learn in this class is not theoretical. It is a skill that requires actual writing.

Learning how to write your own copy is essential and just like life itself, you have to keep pushing yourself and work past your mistakes until you get it right.

We'll just give you the training you need to do so.


If you can think of a better title for this course, send it on a message and get this course half price, regardless of the discount you may already see in the price. Just send us this link along with the new title.

Who is the target audience?
  • People who want to become professional copywriters
  • Business people/entrepreneurs who need to write copy for their own businesses
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Curriculum For This Course
41 Lectures
Introduction to Copywriting
1 Lecture 03:38
12 Lectures 59:23

Customer Card Questions
1 page

Product Card

Product Card Questions
1 page

Product Card Examples

Flaw Card Example

Offer Card

Offer Card Questions
1 page

Offer Card Example

Assignment: Write Your Cards
The Headline
5 Lectures 36:55
Headlines 1

Headlines 2

Headline Examples Part 2

Headline Examples Part 1

Assignment: Write Your Headline
The Format
4 Lectures 28:26



Assignment: Choose Your Format and Write!
Copywriting Tactics
8 Lectures 55:01


Guarantee Part 1

Guarantee Part 2

Price Part 1

Price Part 2


Assignment: Add in Copywriting Tactics!
Fleshing It Out
8 Lectures 01:02:31
Adding Part 1

Adding Part 2




Style Part 1

Style Part 2

Assignment: Flesh It Out
Bonus Resources
3 Lectures 11:31

Copywriting Checklist
2 pages

Getting Copywriting Clients
About the Instructor
We Teach Marketing
4.1 Average rating
200 Reviews
10,548 Students
6 Courses
Our Skills are Yours.

We don't just teach marketing, we LOVE it!

How did we start?

We realized that marketing is in everything we do, and how technology is allowing people to market themselves and their skills without having to go to an office to do so.

So, we built this partnership in which we set our hearts and minds into bringing only the best marketing skills to you.

We're an alliance of professional marketing experts from all around the world. Based on real life experience, we are able to teach marketing with a different approach. From Facebook Marketing to List Building, and from building a Social Media presence to actual Affiliate Training.

Anytime we teach, we pour ourselves into it. Our courses are short, straight to the point and filled with passion.

Set in Miami, we're in the lookout for new teachers who can provide only the best marketing courses for you and your company.

Regardless of who we are, we all teach and learn, and now we give you the opportunity to learn from marketing experts to enhance not only you marketing skills, but also your life.

Damon Verial
4.0 Average rating
84 Reviews
5,245 Students
5 Courses
Price Gap Stock Trader
It was 2008, the year of the financial crisis. I was okay, because at that time I wasn't investing yet. I had worked for a year to save enough money to move to China and study Chinese and was running through my savings.

Fast forward a year, to when I became a copywriter. My savings was piling up, and the money seemed a bit wasted just sitting in the bank. Like most naïve investors, I spent hours reading gossip about certain companies and stock, putting my money into whatever people said was good.

A few years later, I did some analysis on how much money I made. It was a little above 0%. I figured there must be a better way.

My academic background is statistics, and I used that as a basis for my research on the stock market. I don't want to bore you with the details of my research, but let's just say here are the results of my studies:

  • 1.Most professional stock brokers perform as good as a coin flip in their prediction.
  • 2.Most fundamental analysis is inherently flawed due to psychological factors such as confirmation bias and the over/under emphasis of certain types of data.
  • 3.Most of the popular technical analysis methods are subjective and, like stock brokers, perform just as well as a coin flip.

However, my research was not fruitless. I did find a handful of findings that, when used together, can create correct predictions with a high statistical significance.

I developed The Gap Method after analyzing my past trades (I keep a history, and so should you!) and finding that my trades based on price gaps yielded a 39% ROI on average. That means for every $100 I invested, I got back $139, $39 of which would be profit.