If you’re not comfortable about cold call prospecting for new sales opportunities but find yourself in a position where you have to do it, relax – you’re not alone!
Lots of owners of small and medium sized businesses who don’t come from a sales background (and many who do!) as well as sales professionals and marketeers, can find the whole process overwhelming.
That’s OK. Don’t beat yourself up about it.
This course sets out to help you by showing you 16 alternative ways of generating sales leads.
Most of the material is based on my own real life experience of prospecting for new business. So it’s opinionated. You may find other experts with opposing views. That’s OK too. I just know what has worked for me and what should work for you too.
There's more to a sales lead than you would think. Here we look at how to qualify a lead and what to do with it then.
The No 1 way to generate free sales leads.
Get listed on the free ones and how to determine whether chargeable ones are right for you.
Get lots of leads from Pay Per Click advertising - but not just Google!
Does social media work for stand-alone lead generation? Find out what the author thinks!
Low response but press the button once and reach thousands of people.
This is the big one where we integrate several lead generation methods to minimise lead wastage.
As a lead generator, an oldie but goodie? Find out what the author thinks.
Door to door or on the street?
Brilliant but be ready!
Important for your business, but does it work for lead generation? Find out what the author thinks.
Not as expensive as you'd think!
Integrate or die!
Can this work as a lead generation tool?
Recommended by experts. What's the truth about article writing?
Time efficient and low cost.
How can you make this one work?
I started my first sales job in 1970 and since then, I've been a Sales Rep, Sales Manager, Sales Director, Marketing Director and Managing Director.
I've started up, bought and sold 9 businesses including training companies, a detective agency and call centres in London, Glasgow and Mumbai. In fact, I was a pioneer in the rush to move call centre work to India back in the early 2000's!
My businesses have ranged in size from one employee to 1000 employees and have always been characterised by exciting sales growth.
All of them have relied on terrific marketing for sales lead generation and consultative selling to win high value clients in both B2B and B2C markets.
I have a Masters degree in European Marketing Management and have completed Cranfield Business School's "Business Growth Programme."
In addition to my pioneering work with Indian call centres, I created the concept of "in-sourcing (outsourcing work to my staff operating from clients' premises)" and am the author of an Amazon top selling book, "How To Hire A Sales Person Successfully And What To Do If It Doesn't Work Out."