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Job titles don’t matter. Everyone is in sales. It’s the only way we stay in business. – Harvey Mackay
No sales, no business. It's the most fundamental fact of commerce. However, Sales is often one of the most misunderstood and mismanaged aspect of business, despite its obvious and enormous importance.
Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust. – Zig Ziglar
In this course you will learn basic sales strategies and tactics as well as how sales organizations work. You will learn techniques honed and mastered by companies such as Salesforce, Marketo, Hubspot and modern brands used by Coca Cola, Procter and Gamble and more. You will learn how a modern sales structure works and the different roles that make it function.
Excellence is not a skill. It’s an attitude. – Ralph Marston
The lectures included in this course are:
By the end of this course, you will know how to identify and target your customer, how to write and deliver compelling pitches, how to qualify and how to structure sales funnels. In short - how the basics of sales works!
Try not to become a person of success, but try to become a person of value. – Albert Einstein
This is a course many startup CEOs will wish they had taken before they started a sales organization - or anyone who wants to be valuable to an organization.
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|Section 1: Intro|
This lecture will give you an overview of everything you will learn in this course.
|Section 2: Knowledge Unit 1: Selling Defined|
This is a high level overview of how sales works. In this lecture we will be covering the basic building blocks that we will build upon in future lectures. The lecture transcript and slides are also available.
Selling Defined Video Lecture Quiz
|Section 3: Knowledge Unit 2: Ideal Customer Profiles|
In this lecture we will be covering what customer profiling is and methods you can use to categorize and target your ideal customer profiles. The lecture transcript and slides are also available.
The following are some examples of good targeting criteria:
Ideal Customer Profiles Video Lecture Quiz
|Section 4: Knowledge Unit 3: Sales Funnels|
This lecture will give an overview of what a basic Sales Funnel looks like and how you can make one yourself and use it to your advantage. The lecture slides and transcript are also available.
Sales Funnels Video Lecture Quiz
|Section 5: Knowledge Unit 4: Nimble Prospecting|
In this lecture we will show you what Nimble Prospecting is and how to do it. The lecture transcript and slides are also available along with the spreadsheet in the video.
Note: the spreadsheet referenced in this video is attached as an excel file. If you wish to use it in google drive, simply upload it and open it with google sheets.
Nimble Prospecting Video Lecture Quiz
|Section 6: Knowledge Unit 5: Lead Qualification|
Not everyone you meet is a potential customer. We will discuss why this is and how to determine whether or not something is a good fit for your product or service. The lecture transcript and slides are also available.
Lead Qualification Video Lecture Quiz
|Section 7: Knowledge Unit 6: Sales Pitches|
In this lecture we will discuss how to create the elusive sales pitch with a sales pitch construction form as the basis for it. The lecture slides and transcript are also available.
Sales Pitches Video Lecture Quiz
|Section 8: Knowledge Unit 7: Great Sales Emails|
Sales emails are extremely important in a sales organization. Writing them correctly is essential in getting a response. We will discuss techniques of improving sales writing in the context of an email. The lecture transcript and slides are also available.
Great Sales Emails Video Lecture Quiz
|Section 9: Knowledge Unit 8: Sales Organizations|
This is again a high level overview of a sales organization, but this time within the context of what was learned throughout the course. Lecture slides and transcript are also available.
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Jobs University's mission is to teach knowledge and skills that lead to good jobs, or make people more valuable to existing employers in their current job.
The right knowledge and skills are critical to getting a good paying job. But traditional business education can be expensive, and not always effective.
Jobs University is an online school that teaches useful modern-day job skills. Our goal is to provide you with practical business knowledge and experience that makes you more valuable to employers. Our courses are designed by students and CEOs, focusing on what really matters in business. We'll show you how to stand out and be useful and successful, from the job application process to being the most valuable employee you can be.
Jobs University's online classes consist of engaging, fast-paced video lectures you can view on your computer, smartphone or tablet. You also get useful slides, templates and how-tos that give you the tools to approach real-world business problems.
Unlike expensive online schools, you won't have to take out a student loan to attend Jobs University. Classes are affordable, and can be completed usually in under a month. You can get an incredible CEO-level business education for just a few dollars a day.
Jumpstart your career with valuable, practical knowledge that will make you a more valuable employee. Try a Jobs University course risk-free today.