Sales Copywriting For Complete Beginners
4.2 (6 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,139 students enrolled
Wishlisted Wishlist

Please confirm that you want to add Sales Copywriting For Complete Beginners to your Wishlist.

Add to Wishlist

Sales Copywriting For Complete Beginners

A Step-by-Step Practical and Proven Approach to write a sales copy that actually sells. Copywriting For Beginners
4.2 (6 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,139 students enrolled
Created by Nrupen Masram
Last updated 5/2017
English
English
Current price: $10 Original price: $50 Discount: 80% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 2.5 hours on-demand video
  • 11 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • How a person makes a Buying Decision ?
  • How to write Hypnotic Value Propositions for your offer ?
  • 15 Tips to write Command Seeking Headlines
  • 5 Ways to Emotionally Motivate your customer to buy
  • 2 Methods to Instantly Connect with Customers
  • How to make your product sound Superior To Competition
  • How to use "The Because ... " Bomb
  • 3 Exact locations where use of "Power Words" will increase your sales
  • How to Justify Any Price
  • How to Kill Top 5 Objections of customer
  • How to Win Trust of Your Customer
View Curriculum
Requirements
  • How to construct easy to understand simple sentences.
Description

Can You Relate To Following Problem ?

  • I have a good high value product and I want to sell it online.

  • I setup my website, used nice web template, provided detailed description of product.

  • But I got no sales.

  • I decided to add some offer with product.

  • I also drove more traffic and spent money on promotions.

  • There are mediocre products that are selling like crazy.

  • But my product is eating dust in lack of sales.

  • I am angry and frustrated.

  • I tried everything but sales are not just picking up.


Welcome To The Life Of Online Salesman

If you can relate to any of the above problems then first of all congratulations and welcome to the life of online salesman. Everyone who had ever tried to sell products online has in one or other form suffered same problem.

First understand nature of your problem. Your product description or we can say your copy ain't persuasive enough. And to make sure you get sales your copy must be persuasive enough.


Answer To Your Question is The Art Of Sales Persuasion

Copywriting is nothing but an Art of persuading people to take action. And if you wish to sell products online the very first thing that you need to learn is Sales Persuasion. This course is designed with sole purpose of teaching you The Art Of Sales Persuasion.


What You Can Expect To Learn From This Course

  • The Buying Process. It'll help you understand how to justify buying decision to customer.

  • The Market Research. Teaches you correct way to research data for Copywriting process so that you should only write those things which your customer thinks are interesting.

  • Writing Hypnotic Value Propositions. Make customer believe your product is just what he is looking for.

  • Communicate Value Of Your Product.Your customer want to buy a high value product, communicate to him your product is high value.

  • 15 Tips To Write Amazing Headlines. That will grab and hold attention of your customer.

  • 2 Methods to Instantly Connect with your Customer. Customer trust only those with whom they can connect. Connect with them, win their TRUST and drive more SALES.

  • 5 Ways To Attack Customer's Mindset. Will make customer feel emotionally attached to your product.

  • Kill 5 Most Powerful Objections of Customer. Make your product appear superior to competition and cheap as compared to value you'll deliver.

  • How To Use Power Words ? Learn about exact 3 locations where adding power words will provide maximum boost to your sales process.

  • Some Advanced Strategies. Win their trust, establish credibility and quality of your product.


Become A Sales Force

If you'll complete this course and apply the tools and techniques provided then you'll be able to communicate value of your product to your customer. And once value gets communicated to your customer, your sales graph will no longer appear flat, it'll shoot up.

Your copy will act as sales machine that will generate sales for you. If you can write good copy you no longer have to worry about sales, you have to worry about handing growing number of customers.


What You'll Learn In This Course ?

  • How to convert your visitors into paying customers.


What You'll Not Learn In This Course ?

  • How to write brand copy.
  • Blogging for business.
  • Copywriting for content marketing.
  • Marketing 101.
  • List Building.
Who is the target audience?
  • Info Product Marketers
  • Udemy and other Online Instructors
Students Who Viewed This Course Also Viewed
Curriculum For This Course
25 Lectures
02:30:11
+
Basics
10 Lectures 50:34

In this video you'll be introduced to the structure of course.

Preview 03:35

In this lesson you'll learn what is difference between yet another sales copy and copy that actually sales. This lesson will answer.

  • What's the difference between copy and copy that actually sells ?
  • Why what you write and what customer reads may be two totally different things ?
  • In what terms customer demands justification for buying your product ?
Preview 03:42

In this lesson we'll take a look on overall buying process from customer's point of view. What you'll learn in this lesson.

  • What really a customer is buying when he buys something ?
  • What's going inside his head while purchasing a product ?
  • What we have to convince customer about while selling product ?
Preview 03:10

In this lesson we'll take a look on why emotions play important role in buying process. What you'll learn in this lesson.

  • Which emotions usually play major role in buying process ?
  • Why your copy appeals only to your target market ?
Preview 01:55

In this section we'll take a look on how to do market research. What you'll learn in this lesson.

  • Which questions your market research should answer about your customer ?
  • What kind of communication style you should choose depending on customer ?
  • How your competition can help you sell your products ?
Copy Is Your Market Research
09:35

In this lesson we'll take a look on "Who is your ideal customer ?". What you'll learn in this lesson.

  • 4 Levels on which customer can be classified and why ?
  • What problems of customer tells us about them ?
  • How to picture your ideal customer ?
Your Ideal Customer
09:03

When a customer buys something from your website, he ain't really buying from website, he is buying from you. So you have to appear like a salesman from whom customer is ready to buy. What you'll learn in this lesson,

  • 2 types of salesmen the customer would most likely trust ?
  • How to appear like a salesman a customer would like to buy from ?
  • How to win trust of customer as salesman ?
Creating A Persona
04:42

In this lesson we'll take a look on Value Proposition. What you'll learn in this lesson.

  • What is value proposition and why it is important ?
  • POVs from which value propositions can be seen ?
  • Is USP really important ?
  • Attributes of good value proposition ?
Your Value Proposition
06:00

In this lesson we'll take a look on importance of color in overall Copywriting process. What you'll learn in this lesson.

  • Why colors matters ?
  • What colors are used to target what kind of customers ?
  • How your color should relate to your copy ?
Copy Is Color
04:52

In this video we'll take a look on formula with help of which you'll be writing your sales copy.

Preview 04:00
+
Attention
2 Lectures 15:05

In this lesson we'll take a look on how to write attention gabbing headlines for your copy.

Grabbing The Attention Headline
08:55

In last section you learned about how to appear as salesman from which your customer would be willing to buy from, in this lesson you'll how to introduce that salesman. What you'll learn in this lesson.

  • How to introduce your salesman to your customer ?
  • What your customer want to listen from your salesman ?
Introducing Your Salesman
06:10
+
Interest
1 Lecture 08:46

In this lesson we'll take a look on how to introduce your product by making it sound interesting to customer. What you'll learn in this lesson ?

  • Real reason why your customer buys your product ?
  • Difference between Features, Benefits and Advantages ?
  • How they are presented to customer in an appealing manner ?
  • How your customers can help you double or triple your sales ?
Making It Interesting
08:46
+
Desire
1 Lecture 05:50

In this lesson we'll take a look on how to motivate your customer to buy your product. What you'll learn in this lesson.

  • How problems of customers can be classified ?
  • How to use problems of customers to motivate them to buy our product ?
Picture Of Desire
05:50
+
Action
2 Lectures 13:26

In this lesson we'll take a look on how to kill objections of customers related to our offer. What you'll learn in this lesson,

  • Why a customer may trust you but not your offer ?
  • How to make him believe in your offer ?
  • How to justify price ?
  • How to make customer trust your product ?
Killing Objections
09:16

In this lesson we'll take a look on your Call To Action also known as CTA. What you'll learn in this lesson.

  • What kind of CTA is responsible for billions of dollars worth sales ?
  • Why that particular CTA works so well ?
  • How to modify CTA with respect to customer base ?
Ask Customer To Take Out His Wallet
04:10
+
Some Advanced Stuff
5 Lectures 20:50

Decoy effect is technique used to trick customer into believing that our product is worth buying by providing them multiple choices which in the end result in same buying decision.

The Decoy Effect
06:25

In this lesson you'll learn how to exploit natural human response of cost-benefit analysis to generate sales.

The Cost Of Zero - The Effect Of Free
03:45

In this lesson you'll learn about virtual ownership and how it can be used to influence customer's decision to buy your product.

Price Of Ownership
03:25

Dropping An Anchor is technique used to convince customer that quality of your product is extremely superior as compared to price you are asking for it.

If done properly Anchor Drop is single most powerful advanced sales technique that will explode your buy button.

Drop The Anchor
04:45

In this lesson you'll learn about power words, how they make your copy better or worse and what are those 3 exact locations where addition of power words will provide dramatic surge in sales.

Power Words
02:30
+
Resources & Examples
4 Lectures 35:40

In this lesson you'll learn how to use examples provided with this course for study.

How To Use This Section
05:01

This is an example of sales video created with help of methods taught to you in this course. This is provided to you for study purpose.

Example 1 : Trade With Technical Analysis Pitch
12:55

Example 2 : Fundamental Analysis of Stocks Pitch
09:58

Example 3 : Sales Copywriting For Complete Begineers
07:46
About the Instructor
Nrupen Masram
4.3 Average rating
115 Reviews
2,065 Students
3 Courses
Trader, Investor And Business Person

My name is Nrupen I am trading since year 2010, I am Limited Liable Partner for Namo Laxmi Enterprises Nagpur. In our business we deal with supply of Paint and Cement to Construction Project Level works.

Along with business I also trade quite often (like everyday). And while working on business I have also trained several customers and clients on art of trading as favor.

I know, the biggest problem that traders usually face is not finding profitable buy and sell signals but misinformation associated with profitable trading.