The Ultimate Marketing Training 2017 - Sales Copy Academy
4.7 (139 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,410 students enrolled
Wishlisted Wishlist

Please confirm that you want to add The Ultimate Marketing Training 2017 - Sales Copy Academy to your Wishlist.

Add to Wishlist

The Ultimate Marketing Training 2017 - Sales Copy Academy

Use The Marketing Secrets of the Most Successful Companies in History to Sell Any Product
Best Seller
4.7 (139 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,410 students enrolled
Created by James Ryan
Last updated 11/2016
Current price: $12 Original price: $195 Discount: 94% off
4 days left at this price!
30-Day Money-Back Guarantee
  • 5 hours on-demand video
  • 8 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion

Training 5 or more people?

Get your team access to Udemy's top 2,000 courses anytime, anywhere.

Try Udemy for Business
What Will I Learn?
  • Sell anything to anyone using specific selling techniques
  • Discover the 16 basic human needs and how to use them in your marketing to make your offer irresistible
  • Master the 3-step formula to selling that big corporations are using to make billions
  • Learn what the 16 sale triggers are and how to use them to trigger specific reactions to your customers
  • Create a sales page from start to finish using a 30-step formula that works
  • Have a greater understanding of what makes people buy and how to trigger a purchase decision
  • Use Coca-Cola's rapid expansion secret (very few people know this one)
  • Get any product and present it in such a way that makes it irresistible
  • Choose the right colors in your marketing in order to trigger different emotions in your prospects' minds
View Curriculum
  • Everything is explained in the course as the lessons progress. No previous marketing experience is necessary


Do you want to learn how to psychologically influence people to buy anything?

Professional marketers and big companies have been doing it for decades. How? By using proven methods and formulas to get people to DESIRE their products.

I've developed a course that will show you how to take any product and advertise it in such a way that leaves NO CHOICE to the reader but to buy it. 

You will be taken through a step-by-step formula that will teach you everything you need to know to start selling anything to anyone within days.


  • The 16 Human Needs
    These are the 16 primary humans needs that we’re all born with and are behind 99% of our buying decisions. You will not only learn what they are, but also how to USE them to almost guarantee a sale.
  • The 3-Step Formula To Selling
    Did you know that most sales follow a very specific formula with only 3 steps? Inside the Academy you will learn how to apply it for any type of product.
  • Coca-Cola's Rapid Expansion Secret
    In one of the training video inside the Academy you will learn the one incredibly simple trick the founder of Coca-Cola used to expand his small company into every part of the globe.
  • 11 Secrets of Great Advertising
    You will discover 11 of the most effective methods of selling that the top advertisers use over and over again to sell billions of products every year.
  • Apple's Techniques for Sensational Sales Pages
    Learn how to create sales pages that people will drool over by one of the best companies in the world. In this series of 6 videos you will learn what makes Apple’s sales pages and ads so attractive and how to use their techniques for your products.
  • The 30-Step Formula To A Great Sales Page
    If you’re going to sell something online you NEED to create a sales page. This 3-part video series will teach you everything you want to know on how to do this easily and correctly. I can guarantee you that if you follow these 30 steps you will have a sales page that sells more copies of your copies than most sales pages out there today.
  • Which Colors Sell The Most
    When it comes to selling, no color is created equal. In our ‘Best Selling Colors‘ video you will discover precisely which colors to use to sell the most products possible.
  • Much much more...


  • Complete Sales Persuasion Training in 8 Modules & 40 Videos
    Discover the secrets of the world’s top marketers and become able to sell anything to anyone.
  • The FULL 30-Step Formula To A Killer Sales Page
    Follow me as I go through the step-by-step process of putting together a sales page that outperforms all others by 95%
  • The 5, Never Before Available Exclusive Bonuses
    Receive the 5 sales and marketing ebooks mentioned below that are exclusive to members of the Sales Copy Academy. These alone worth $385. Get them now for FREE.

By becoming a student of the Academy you will get access to these amazing bonuses...

  1. 35 Split Test Conversions Winners
  2. Killer Sales Page and Ads Checklist
  3. 43 Fill-The-Gap Headline Templates That Make You Money
  4. 100 Best-Selling Power Words
  5. How To Create A Digital Product

I created the Sales Copy Academy to help you make money and succeed. And I know that sometimes, a little help is needed.

So if you decide to join the Academy you will also get 24/7 direct access to me via the course discussion board.

As great as all the content in the Academy is, there's nothing like real human interaction. Someone to ask questions and get advice.

Once you join I will give you my personal email address that you can contact anytime you need help with something. I'll even review your sales pages and ads and tell you how to improve them.

The point I'm trying to make is this: You don't have to go at it alone.  I am here to help you :)

Who is the target audience?
  • Anyone who wants to increase their income by applying marketing techniques that get people to buy
  • Business owners who want to increase their earnings using specific advertising formulas that get results
  • Marketers who want to improve their performance by selling more
  • Affiliate marketers who want to sell more products by using psychological triggers and techniques
Compare to Other Copywriting Courses
Curriculum For This Course
49 Lectures
The Pillars of Selling
5 Lectures 29:28

Welcome to the first video of the Sales Copy Academy.

In this lesson, you will discover the 8 human needs that can be found in all of us.

I will refer to these many times later on the course so pay close attention!

The 8 Fundamental Human Needs

People don't want to just survive and make babies. The 8 secondary desires in this video may not be as strong as the 8 needs of the previous one but you can still use them in your advertising.

The 8 Secondary Desires

Did you know that most advertising campaigns follow a simple formula that includes only 3 steps?

Preview 06:11

Learn about the 6 psychological triggers that make people want to buy.

The 6 Primary Sale Triggers
Using Consumer Psychology To Sell
5 Lectures 20:37

Using fear in advertising is nothing new.

If you have a product that solves a big problem, you can scare your customers into buying.

Selling Using Fear

Examples VS Statistics

Rhetorical questions. Interesting, aren't they?
Learn how to use them to sell more.

Selling With Rhetorical Questions

Evidence and facts will convince potential buyers much more than promises.
Learn how to use them properly on your sales page.

Selling Using Evidence
Secret Techniques of Selling Anything To Anyone (Part 1)
8 Lectures 32:30

There's a golden rule in advertising: THE SIMPLER IT IS, THE RICHER IT IS.
Learn how to gain more customers and money by making it really easy to understand and buy your products.

Selling Simplicity

Do you know the difference between features and benefits?
Learn what most advertisers are missing in this lesson.

Overwhelming With Benefits

Want to know what motivates buyers to buy the most?
It's scarcity, and it's the easiest persuasion secret to use!

Preview 04:08

Learn how to describe your product so well that it forces readers to buy it.

Selling With Specificity

Can you use questions to keep potential buyers interested and reading?
Absolutely! Watch the video lesson to learn how.

Selling Using Questions

Stories have the power to transport us into another world and awaken our emotions.
Using them on your sales page can boost your sales dramatically.

Become A Mental Movie Director

Coupons have been using by advertisers for as long as there has been products to sell.
The reason? They work!

The Secret Sales-Power Of Coupons
Secret Techniques of Selling Anything To Anyone (Part 2)
6 Lectures 21:05

You may have the best sales page in the world but if you can't get people to click that 'Buy Now' button and send you their money, then all your efforts are wasted.

How To Cause People To BUY!

Learn how to develop your Unique Selling People and make people prefer YOU over your competition.

How To Be Unique And Memorable

Different colors mean different things. If you use the right color combination for YOUR product it can have a significant effect on how your customers will perceive it.

Best Selling Colors

A picture is worth 1 thousand words. In advertising, it's worth much more than that.
Learn what type of images perform better than others in this video lesson.

Using Pictures To Sell More

When it comes to product pricing even a single penny can make all the different for your product's success.
Learn how to price your product for maximum sales.

How To Price Your Product
BONUS MATERIALS: The 5 Ebooks and Cheatsheets to Bootstrap Your marketing
1 Lecture 01:59
Download The 5 Bonuses
How To Create A High-Converting Sales Page in 30 Steps
6 Lectures 01:16:02

Welcome to the workshop! Here you will learn the 30-step formula to create your own sales page that outperforms most of what's on the market right now.  The lecture of the first 10 steps is quite long so I divided it into 3 videos.

The Sales Page Formula - Steps 1 to 3

The Sales Page Formula - Steps 4 to 6

The Sales Page Formula - Steps 7 to 10

The Sales Page Formula - Steps 11 to 20

The Sales Page Formula - Steps 21 to 30

In this extra video learn the 9 most important elements that make a sales page successful.

The 9 Pillars of your Sales Copy
EXTRA: Apple's Formula To Sales Domination
7 Lectures 39:06

Learn how Apple has perfected money making headlines.

The Attention-Grabbing Big Headline

Forget what you learned in school and throw grammar out the window. These broken sentences work.

Short, Broken Sentences

Even if you understand nothing, technical details can still be impressive, but why?

Impressing With Technical Details

Great marketing is about painting the picture of your prospect already owning your product. Here's how Apple does it.

Using Stories To Help Visualise

If you don't present a problem then your marketing really has a problem...

How Problems Introduce Features

Learn how to use analogies to amaze your prospects.

How Analogies Are Used To Amaze

Here's what makes a word jump out of the screen and create a picture in a person's mind.

Using Powerful Vivid Words
EXTRA: Crafting Winning Headlines 101
6 Lectures 35:29

We know headlines are important but what actually makes them so valuable?

Why Are Headlines So Valuable?

Learn the 4 rules that makes a headline successful.

The 4 Rules of A Successful Headline

If you don't want your headline to be just like everyone else's then pay close attention to this video.

How To Make Your Headline Unique

As mentioned in the previous videos, specificity is key in sales. Here's how to make your headline specific.

How To Make Your Headline Ultra-Specific

Nothing sells more than plain old URGENCY. Here's how to get your headline to convey a sense of urgency.

How To Make Your Headline Urgent

If your headline is useful in some way it will grab 10 times more attention.

How To Make Your Headline Useful
How To Write Stories That Persuade
5 Lectures 40:36

We know that stories work but why exactly are they so valuable in advertising?

Why Are Stories So Valuable?

Stories are an amazingly effective way to increase desire for your product. Here's how...

How To Increase Desire For Your Product

Did you know you can smell, hear and see a written story? 

Persuade By Appealing To The Senses

Who said cleaning products are boring? Here's how to make your product win an Oscar.

How To Make A Boring Product Fascinating

Did you know the difference between boring and seductive copy? It's actually 3 little things.

The 3 Rules Of Seductive Copy
About the Instructor
James Ryan
4.7 Average rating
182 Reviews
3,866 Students
2 Courses
Entrepreuner, creator of 'The Road to Great'

Hi! My name is James Ryan and I've been an entrepreneur and marketer for over 7 years. I've helped small & Fortune 500 companies promote their products and grow their business.

Through my website, podcast, books, videos and courses I've helped thousands of people get their online (and offline) businesses off the ground and into skyrocketing success.

Here on Udemy, I'm teaching courses related to online marketing, personal growth and business development.

I'm looking forward to teaching you everything I know!