JUST UPDATED - FEBRUARY 2017!
Do you want to learn how to psychologically influence people to buy anything?
Professional marketers and big companies have been doing it for decades. How? By using proven methods and formulas to get people to DESIRE their products.
I've developed a course that will show you how to take any product and advertise it in such a way that leaves NO CHOICE to the reader but to buy it.
You will be taken through a step-by-step formula that will teach you everything you need to know to start selling anything to anyone within days.
INSIDE THE SALES COPY ACADEMY YOU WILL LEARN...
THE SALES COPY ACADEMY GIVES YOU ACCESS TO..
By becoming a student of the Academy you will get access to these amazing bonuses...
I created the Sales Copy Academy to help you make money and succeed. And I know that sometimes, a little help is needed.
So if you decide to join the Academy you will also get 24/7 direct access to me via the course discussion board.
As great as all the content in the Academy is, there's nothing like real human interaction. Someone to ask questions and get advice.
Once you join I will give you my personal email address that you can contact anytime you need help with something. I'll even review your sales pages and ads and tell you how to improve them.
The point I'm trying to make is this: You don't have to go at it alone. I am here to help you :)
Welcome to the first video of the Sales Copy Academy.
In this lesson, you will discover the 8 human needs that can be found in all of us.
I will refer to these many times later on the course so pay close attention!
People don't want to just survive and make babies. The 8 secondary desires in this video may not be as strong as the 8 needs of the previous one but you can still use them in your advertising.
Did you know that most advertising campaigns follow a simple formula that includes only 3 steps?
Learn about the 6 psychological triggers that make people want to buy.
Using fear in advertising is nothing new.
If you have a product that solves a big problem, you can scare your customers into buying.
Rhetorical questions. Interesting, aren't they?
Learn how to use them to sell more.
Evidence and facts will convince potential buyers much more than promises.
Learn how to use them properly on your sales page.
There's a golden rule in advertising: THE SIMPLER IT IS, THE RICHER IT IS.
Learn how to gain more customers and money by making it really easy to understand and buy your products.
Do you know the difference between features and benefits?
Learn what most advertisers are missing in this lesson.
Want to know what motivates buyers to buy the most?
It's scarcity, and it's the easiest persuasion secret to use!
Learn how to describe your product so well that it forces readers to buy it.
Can you use questions to keep potential buyers interested and reading?
Absolutely! Watch the video lesson to learn how.
Stories have the power to transport us into another world and awaken our emotions.
Using them on your sales page can boost your sales dramatically.
Coupons have been using by advertisers for as long as there has been products to sell.
The reason? They work!
You may have the best sales page in the world but if you can't get people to click that 'Buy Now' button and send you their money, then all your efforts are wasted.
Learn how to develop your Unique Selling People and make people prefer YOU over your competition.
Different colors mean different things. If you use the right color combination for YOUR product it can have a significant effect on how your customers will perceive it.
A picture is worth 1 thousand words. In advertising, it's worth much more than that.
Learn what type of images perform better than others in this video lesson.
When it comes to product pricing even a single penny can make all the different for your product's success.
Learn how to price your product for maximum sales.
Welcome to the workshop! Here you will learn the 30-step formula to create your own sales page that outperforms most of what's on the market right now. The lecture of the first 10 steps is quite long so I divided it into 3 videos.
In this extra video learn the 9 most important elements that make a sales page successful.
Learn how Apple has perfected money making headlines.
Forget what you learned in school and throw grammar out the window. These broken sentences work.
Even if you understand nothing, technical details can still be impressive, but why?
Great marketing is about painting the picture of your prospect already owning your product. Here's how Apple does it.
If you don't present a problem then your marketing really has a problem...
Learn how to use analogies to amaze your prospects.
Here's what makes a word jump out of the screen and create a picture in a person's mind.
We know headlines are important but what actually makes them so valuable?
Learn the 4 rules that makes a headline successful.
If you don't want your headline to be just like everyone else's then pay close attention to this video.
As mentioned in the previous videos, specificity is key in sales. Here's how to make your headline specific.
Nothing sells more than plain old URGENCY. Here's how to get your headline to convey a sense of urgency.
If your headline is useful in some way it will grab 10 times more attention.
We know that stories work but why exactly are they so valuable in advertising?
Stories are an amazingly effective way to increase desire for your product. Here's how...
Did you know you can smell, hear and see a written story?
Who said cleaning products are boring? Here's how to make your product win an Oscar.
Did you know the difference between boring and seductive copy? It's actually 3 little things.
Hi! My name is James Ryan and I've been an entrepreneur and marketer for over 7 years. I've helped small & Fortune 500 companies promote their products and grow their business.
Through my website, podcast, books, videos and courses I've helped thousands of people get their online (and offline) businesses off the ground and into skyrocketing success.
Here on Udemy, I'm teaching courses related to online marketing, personal growth and business development.
I'm looking forward to teaching you everything I know!