
Learn to set up your freelance business and master sales and marketing. Apply active and massive marketing strategies to find clients and spend more time doing what you love.
Meet the course creator, a freelance translator turned agency owner, and learn freelancer-focused marketing and sales tactics to find first and repeat clients online and offline.
Find your first and multiple clients with AI and technology, stand out for the right reasons, and learn to spot ideal clients, warning signs, and opportunities across platforms.
Learn how a freelance translator built a translation agency by coordinating and hiring freelancers, using multiple platforms to find jobs and clients, and handling lead generation and branding.
Ask questions in the Q&A, explore similar inquiries in the dashboard, and receive a USIA reply within about 24 hours, then rate the course and share feedback via my profile.
Explore the diverse types of freelancers across industries, from writers and designers to developers and researchers. Understand the common distinctions between part-time and full-time, and short-term versus long-term freelancing.
Prepare an updated resume, introduction letter, services list, and personal website within a day, and learn the two client systems: finding clients and being found by clients, via freelance sites.
Update your resume with freelancing materials like a portfolio or articles, link your online presence to a real person, and keep it concise and error-free.
Learn to craft a compelling introduction letter that builds trust online, outlines your services, and showcases top strengths to capture clients' attention in freelance hiring.
Create your introduction letter and a tailored cover letter for client outreach and emails, update your profile with services, customize per client, and refine over time.
Upload a candid, simple profile picture that conveys trust, not a glamour shot; smile or look at the camera to project approachability, and use available photos without delaying.
Leverage LinkedIn as your primary personal website to establish trust, display your work, and ensure easy discovery by clients, without the SEO overhead of standalone sites.
Emphasize presenting yourself with a professional title rather than freelancer, such as translation professional or web development professional, to appear trustworthy to clients and recruiters and avoid agency overhead.
Set up freelance websites across industries by gathering the same required information in advance, then allocate about an hour per site to prepare and review using the pre-game section.
Learn how to leverage Upwork, the primary freelance platform formed from Elance and oDesk, to sign up and connect with clients.
Sign up for Upwork, verify your email, and create a freelancer profile. Select services and skills, set an appropriate hourly rate, and include your professional title.
Assess freelancer.com with caution, as the speaker shares nonpayment experiences and dubious contact details, and suggests starting with Upwork as a safer alternative.
Explore a diverse range of freelance websites, from freelancer.com, guru.com, and PeoplePerHour to craigslist and 99designs, with options for writers, developers (including WordPress), designers, and photographers.
Learn sales basics for freelancers and reframe selling as helping online clients. Build a workflow to convert rejections into eventual client acceptance.
Identify the two systems for finding clients: clients finding you on platforms like Fiverr, and you searching for jobs on sites like Upwork, showing two directions of supply and demand.
Build trust on freelance websites by maintaining strong ratings and an up-to-date portfolio, set up job alerts, tailor cover letters, and provide clear contact options.
Use cold emails to reach potential clients not currently hiring, tailoring messages by industry. Lead with your strengths, customize templates for different firms, and avoid relying on attachments.
Practice cold emails by listing five concise bullet points that describe your freelancing services, such as financial translations and legal translations with Italian to English localization.
Learn to craft cold emails by speaking the client's language, avoiding jargon and bullet lists, and focusing on the client's needs, as in the '1000 songs in your pocket' analogy.
In the translation industry, use the Get Prospect I free plan to find emails. Get 100 credits per month and compare with Quick Mail, noting data freshness.
Identify the target market as your potential clients and explain search engine optimization (SEO), recommending ready-made profiles over personal websites for stronger visibility.
Apply the Aida framework—attention, interest, desire, and action—to attract clients by showcasing benefits, offering quick wins, and providing clear calls to action.
Explore the four Ps of the marketing mix—product, price, promotion, and place—and align client needs, value, pricing, and online and offline placements.
Focus on active marketing to actively pursue clients and jobs: leverage friends and family, personal contacts, business networks, join relevant organizations, attend events, and target two key industries.
Leverage Google searches and targeted outreach, including cold emails, to find clients, contact end clients, and use forums, blogs, and guest posts to build an online presence and new connections.
Use real-world networking to complement online job hunting by exploring meetups, coworking spaces, and international freelancer communities, and search for freelancers plus your city in local languages.
Discover where your industry hangs out—local chambers of commerce, co-working spaces, and meetups—and attend events to meet potential clients. If gaps remain, create your own meetup on meetup.com.
Use the so what test to turn design skills into client benefits, crafting emails that promise outcomes like a standout website and a friendly, efficient design partnership.
Explore passive marketing strategies that work with minimal upkeep, including a strong online presence on a personal site or LinkedIn, and concise email signatures to boost visibility.
Plan ahead on Facebook, Twitter, and Instagram with a professional contacts list; post major updates sparingly, and use IFTTT to cross-post to LinkedIn and others.
Use LinkedIn as a marketing tool by building a profile with your resume and services, tracking profile views, and sending introductions to stay top of mind with prospective clients.
Learn how coronavirus reshapes sales and marketing by shifting to online and phone outreach, while networking with associations remains essential but requires adapting to social distancing.
Learn how to leverage webinars as a networking and marketing tool by researching speakers and organizers, preparing targeted questions, and using LinkedIn to connect.
Learn how to network after webinars by adding speakers on LinkedIn, sending a short, complimentary message, and staying active online to build relationships rather than asking questions during the event.
Be active on LinkedIn, update your profile, comment and share posts, start and continue conversations to network and stay informed about your industry.
Attend online webinars to expand your reach beyond your city. Connect with organizers and speakers on LinkedIn to grow your network and find clients globally.
Use AI to tailor your CV by identifying missing elements and refining it for your ideal clients and target jobs.
Learn to use AI to rewrite and tailor your resume for specific job types, like financial translation, highlighting relevant experience, certifications, and CAT tools skills.
Learn to create a cover letter with AI, rewrite it, and attach or paste it for review. Then list ideal clients and jobs to tailor applications with AI guidance.
Learn to craft targeted cover letters using the free version of ChatGPT by feeding your resume and job posting, including freelance financial translation roles.
Explore using AI to craft cover letters with flexible tones—from conversational to formal—highlighting enthusiasm and fit, and showing how abilities align with job or client requirements.
Walk through a specific job post to gauge how compatible you are with the job and how compatible the job is for you, using a practical, code-focused demonstration.
Explains how to use ai tools such as perplexity to compare your cv and cover letter with job posts, generate a fit chart, and decide when to apply with tips.
Use LinkedIn ads to target specific clients, avoiding ineffective cold emails and invites, and follow a guided walkthrough for targeting precise individuals rather than broad demographics.
Discover how to gather email addresses using get prospect or claycomb, leverage a trial to collect up to 1000 emails, organize them in Excel, build an audience, and create ads.
Learn how to create a LinkedIn matched audience from a contact list, upload a CSV, and run targeted ads to a minimum of 300 contacts.
Master time management by embracing clear lists and labeling, planning your day the night before, checking email only at set times, and focusing on three to four important tasks.
Explore essential time management books, from getting things done to the checklist manifesto, to build simple systems, focus on top tasks, and do the work to avoid burnout.
Avoid shares or commission-based gigs; as a freelancer stay focused on your craft, since you would take on sales and marketing duties and face unclear outcomes.
Avoid rush jobs and urgent requests, as they often indicate client disorganization and potential payment issues; prioritize clients with relaxed schedules who are easier to work with and pay quickly.
Boomerang lets you schedule emails, set recurring reminders, and resubmit messages if there’s no reply, especially in sales emails. It uses AI to estimate response likelihood, boosting outreach in Gmail.
Build a strong support system with fellow freelancers and entrepreneurs who understand the work-from-home lifestyle. Treat your home as your office and set boundaries to protect your livelihood.
Create a concise introduction video to stand out and build online trust with clients. Test different styles and tailor videos to client types like law firms or nonprofits.
Freelancers and entrepreneurs should skip business cards at the start, not essential, and focus on explaining what you do while following up with interested leads at networking events.
Highlight your most impressive trait on top of your profile to grab attention and build trust; stay reachable, avoid price wars, and focus on client benefits instead of listing skills.
Learn practical strategies to land gigs with no experience, including volunteering for free, building a portfolio, securing reviews, and showcasing work on LinkedIn.
Contact me for personalized guidance on finding clients and jobs, copy and paste my URL to reach me with any questions, and tailor these lessons to your unique journey.
This course will teach you how to find your first clients as a freelancer/entrepreneur. It will also teach you how to then use these clients to find better quality clients so that, over time, you can plan to be working with your ideal client(s) in the long run. In other words, this is your complete guide to sales and marketing as a freelancer.
Updated with AI Walkthroughs and how to use the latest technology to get clients (no extra software needed)
Your first clients will help you earn money. Your next clients can help you earn a living. But you still don't want to be earning a living if it is with clients who don't pay you enough/take advantage of you/etc. The good thing about having clients is that you can leverage them to get better quality clients. This is what good sales and marketing is about.
This is for Freelancers and Entrepreneurs
While employees in a company may find many useful tips here, this course is geared toward people working for themselves. So all you freelancers and entrepreneurs out there. Whether you are just starting out (selling to your first clients) or have been in the game for a while (but wish to raise the standard of client you deal with), then this sales and marketing course will have useful material for you.
See what other students have had to say:
"This course was perfect for me. I love to learn by watching and then doing. It was great to be able to watch a segment and then put it straight into practice. Highly recommend this for people wanting the basics of sales & marketing. Just what I needed, enough information without the overload. AWESOME!" - Wendy Smith
"This course is helpful for people wanting to start on becoming freelancers and self-employed individuals. This course is also helpful for freelancers that are having difficulties on getting clients." - John Adriel Benolirao
"Very thorough and very knowledgable" - Melania Rossi
This is not purely Academic!
This means that you should not be taking this course from start to finish before starting out, but rather you should be applying the sales and marketing methodology and lessons as soon as you learn them. One of the biggest mistakes freelancers make is to delay getting started because they don't feel ready yet. So I designed this course to help you get started right away. So hopefully, by the time you reach the end of the course, you will already be making sales as a freelancer.
This Sales and Marketing course is for All Freelancers!
Whether you are a programmer, a freelancer writer, a photographer, a freelance teacher or even a freelance lawyer (yes, they exist), then this course is for you. My background is as a freelance translator, but I gear this information for all freelancers.
This is also NOT platform specific. So this isn't only for Upwork or any other specific platform. Although the concepts can certainly be used on these platforms.