"Thank you so much Russell for this amazing course, it is both deep and meaningful, as well as thought-provoking, engaging, makes so much sense, it really does make me wonder why we don't do this stuff naturally... "
Personal branding is critical to your success because in today's society we all need to sell ourselves.
When you leave a room, what do people say about you? That's your brand and just like a business you need to create your own authentic and powerful brand that will make people remember you for the right reasons.
Do you want to:
In this course Personal Branding expert Russell Amerasekera will help you build strategies and plans so you can create your own powerful and effective personal brand. With guided practical activities you will quickly learn:
You'll be able to apply what you learn to all areas of life so that you can achieve more success in life, love or money.
Electric Academy selected Russell because he has a proven track record of transforming the lives of incredibly successful people and we wanted to help him reach even more people with his unique transformative skills. Russell's clients include board directors and senior executives from major blue chip companies, entrepreneurs, celebrities and private individuals. He regularly works with international businesses including HSBC Bank, Fremantle Media, TUI, Thomson Reuters, DMGT Media, Mothercare, British Gas, BT, Grant Thornton, Rio Tinto and Ann Summers.
At Electric Academy we search for the best experts in the world. When we researched personal branding we found Russell Amerasekera and instantly knew he would be the perfect instructor. Russell works with top CEOs, stars and industry leaders to help them find and communicate their authentic personal brands. In this lecture you'll find out why he's the perfect person to help you discover your own personal brand.
In this lecture Russell introduces you to everything you'll learn on the course and his unique approach to personal branding.
In this lecture Russell explains why it's so critical to develop your own personal brand
In this lecture Russell looks at the concept of fame and how you can apply fame to your own own personal brand. He looks at famous people and what people remembered them for.
In this lecture Russell recaps the most important points you should remember from this section.
You should now understand what a personal brand is and why it's important that you have one
In this lecture Russell gives you a practical Activity to help you develop your own personal brand.
In this lecture Russell introduces you to the idea of building your own personal brand
In this lecture Russell helps you to understand, decode and define 5 important dimensions of your life:
You should now understand how you go about creating your own personal brand
In this lecture Russell discusses the 4 phases of life and gives you advice on how to stay creative and playful.
You should now have the tools to help you start to optimize you daily routines so that you can start to become the best possible version of yourself
In this lecture Russell talks about his own story, the challenges he faced whilst building his own authentic personal brand and how having the courage to be authentic translates into success.
You should now know why authenticity is critical to your personal brand
In this lecture Russell explains the importance of understanding how to put yourself in someone else's shoes and how to fuse together the empathetic and analytical sides of your character.
In this lecture Russell gives you tips on delivering stories that connect with people on an emotional level.
You should now have the techniques to create powerful and engaging stories to help you communicate your personal brand
In this lecture Russell introduces you to the importance of clothing throughout history and how this is relevant to modern day society and the way people perceive you.
Now you should be able to use clothes and style to communicate your personal brand
In this lecture Russell gives you a practical activity to help you develop your own personal brand and the brand of your company.
Russell Amerasekera is an entrepreneur and specialist coach in personal brand, image, presentation skills and leadership communications.
He focuses on helping high-performing people to:
- Create a powerful personal brand
- Have impact and presence
- Develop an authentic presentation and communications style
- Have the ability to connect with audiences and create intimacy
- Improve vocal control, positive body language and non-verbal signalling
- Tell stories
- Behave and act like an inspirational leader
- Create a personal style and image consistent with their brand
Russell's clients include board directors and senior executives from major blue chip companies, entrepreneurs, celebrities and private individuals.
He regularly works with businesses including HSBC Bank, Fremantle Media, TUI, Thomson Reuters, DMGT Media, Mothercare, British Gas, Openreach, Grant Thornton, Rio Tinto and Ann Summers.
Russell's approach to coaching is highly intuitive, fast paced and practical and is based on extensive experience and a background spent in and around the corporate boardroom and media industry.
Russell is also an accomplished and experienced TV presenter.
Before going into the media world, Russell enjoyed a 17-year career in Brand Marketing, Internal Communications, Brand and Financial PR.
His last corporate business role was as Communications Director for Thomson Travel Group plc (now TUI Travel plc) where he was a member of the leadership team who floated the company on the London Stock Exchange for £1.78 billion in 1998.
The Expert Academy is a specialist creator, publisher and distributor of high-quality online courses. We bring together leading experts from around the world so you can learn from the best.
Our experts will teach you skills that will have an immediate positive impact on your life. We help you learn from the very best.