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Personal branding - Russell Amerasekera unlocks the real you

Russell Amerasekera helps you find and express your authentic inner self to take your life and career to the next level
4.5 (10 ratings)
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63 students enrolled
Last updated 2/2017
English
$20
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 1 Article
  • Full lifetime access
  • Access on mobile and TV
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What Will I Learn?
Discover your authentic self
Decide what you want to be famous for
Be yourself without fearing being judged
Create your own personal brand story
Effectively communicate your personal brand through storytelling
Create your own personal brand mantras and style words
Dress for success and build a wardrobe that reflects your unique brand
Speak more confidently in public
Optimise each day so you can be the best version of yourself
View Curriculum
Requirements
  • No prior knowledge or special tools are needed to create this course.
  • To get the most from the course you should have an open mind, be curious and have a desire to find your true and authentic self.
Description

"Thank you so much Russell for this amazing course, it is both deep and meaningful, as well as thought-provoking, engaging, makes so much sense, it really does make me wonder why we don't do this stuff naturally... "

Personal branding is critical to your success because in today's society we all need to sell ourselves.

When you leave a room, what do people say about you? That's your brand and just like a business you need to create your own authentic and powerful brand that will make people remember you for the right reasons.

Do you want to:

  • be better at selling yourself?
  • make a stronger impression on people?
  • get the job you've always dreamed of?
  • take your business to the next level?
  • perform in the best possible way?
  • make the most of your potential?

In this course Personal Branding expert Russell Amerasekera will help you build strategies and plans so you can create your own powerful and effective personal brand. With guided practical activities you will quickly learn:

  • what a personal brand is
  • why it's critical to your success in today's society where we all have to sell ourselves
  • how to create your own personal brand story and learn how to play that story out to all the audiences that are important to you
  • tips, advice and strategies on how to maximise your potential in both your life and your career
  • how to tailor your clothing and image to match your personal brand and understand how that can make a huge difference to the way people perceive you

You'll be able to apply what you learn to all areas of life so that you can achieve more success in life, love or money.

Electric Academy selected Russell because he has a proven track record of transforming the lives of incredibly successful people and we wanted to help him reach even more people with his unique transformative skills. Russell's clients include board directors and senior executives from major blue chip companies, entrepreneurs, celebrities and private individuals. He regularly works with international businesses including HSBC Bank, Fremantle Media, TUI, Thomson Reuters, DMGT Media, Mothercare, British Gas, BT, Grant Thornton, Rio Tinto and Ann Summers.

Who is the target audience?
  • This course is for you if you want to achieve more success in life, love or money
  • You may be looking for more purpose, meaning and fulfilment in your life
  • You may already be successful but are now starting to plateau
  • You might be thinking about what you want from life
  • You think that investing in your personal brand could be critical to success in your career or business
  • You want to achieve results fast and would rather spend time on practical self improvement activities rather than spend weeks watching videos and learning theory
  • Note: this isn't a course on how to create a personal brand online. But we would recommend doing this course before you learn how to put your personal brand online. The course helps you explore and discover who you are and what the best version of you looks like, then helps you express this through communication and self expression
Students Who Viewed This Course Also Viewed
Curriculum For This Course
Expand All 35 Lectures Collapse All 35 Lectures 01:05:44
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Introduction to the course
3 Lectures 02:18

At Electric Academy we search for the best experts in the world. When we researched personal branding we found Russell Amerasekera and instantly knew he would be the perfect instructor. Russell works with top CEOs, stars and industry leaders to help them find and communicate their authentic personal brands. In this lecture you'll find out why he's the perfect person to help you discover your own personal brand.

Preview 00:52

In this lecture Russell introduces you to everything you'll learn on the course and his unique approach to personal branding.

Preview 00:50

In this lecture Russell describes the optimum way to work through the course and the practical exercises you'll need to create your own personal brand.

Preview 00:36
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What is a personal brand
4 Lectures 06:00

In this lecture Russell explains why it's so critical to develop your own personal brand

Preview 00:57

In this lecture Russell looks at the concept of fame and how you can apply fame to your own own personal brand. He looks at famous people and what people remembered them for.

What are you famous for?
03:36

In this lecture Russell recaps the most important points you should remember from this section.

Summary
00:38

You should now understand what a personal brand is and why it's important that you have one

What is a personal brand quiz
3 questions

In this lecture Russell gives you a practical Activity to help you develop your own personal brand.

Activity - find your one word
00:49
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How to create your personal brand
5 Lectures 13:37

In this lecture Russell introduces you to the idea of building your own personal brand

Preview 00:49

In this lecture Russell helps you to understand, decode and define 5 important dimensions of your life:

  • Life picture
  • Business performance
  • Physical performance
  • Work/life balance
  • Spiritual and emotional balance
Explore the dimensions of your life
04:47

In this lecture Russell goes into detail on how to create your own personal brand story and asks you to think about the questions that will help you understand and define who you are.
Creating your brand story
05:11

In this lecture Russell gives you a practical activity to help you develop your own personal brand.
Activity - your happiness curve
01:58

You should now understand how you go about creating your own personal brand

Creating your personal brand quiz
3 questions

In this lecture Russell gives you a practical activity to help you develop your own personal brand.
Activity - your own personal brand story
00:52
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A blueprint for optimal performance
5 Lectures 14:14
In this lecture Russell introduces you to the idea of planning your time to be truly fulfilled in life.
Introduction - how to be the best version of yourself
02:00

In this lecture Russell explores how most people go through their days in a sub-optimal state and gives you practical tips and advice on how to create your own "blueprint for performance" to ensure you are the able to operate as the best version of yourself.
A typical day at the office
07:04

In this lecture Russell discusses the 4 phases of life and gives you advice on how to stay creative and playful.

The 4 phases of you
03:22

In this lecture Russell recaps the most important points you should remember from this section.
Summary
00:34

You should now have the tools to help you start to optimize you daily routines so that you can start to become the best possible version of yourself

Optimal performance quiz
3 questions

In this lecture Russell gives you a practical activity to help you develop your own personal brand.
Activity - optimise your day to optimise your life
01:14
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The power of authenticity
5 Lectures 08:54
In this lecture Russell introduces the most important and powerful part of personal branding
Preview 00:48

In this lecture Russell talks about his own story, the challenges he faced whilst building his own authentic personal brand and how having the courage to be authentic translates into success.

Preview 04:42

In this lecture Russell teaches you how to develop brand mantras that will help you to stay true to your authentic self.
Personal brand mantras
01:56

In this lecture Russell recaps the most important points you should remember from this section.
Summary
00:43

You should now know why authenticity is critical to your personal brand

Authenticity quiz
1 question

In this lecture Russell gives you a practical activity to help you develop your own personal brand.
Activity - discover your brand mantras
00:45
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The power of empathy
2 Lectures 05:44

In this lecture Russell explains the importance of understanding how to put yourself in someone else's shoes and how to fuse together the empathetic and analytical sides of your character.

Empathy and why it's critical to your personal brand
04:07

In this lecture Russell gives you a practical activity to help you develop your own personal brand.
Activity - group perception
01:37
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The importance of storytelling
6 Lectures 05:03
In this lecture Russell explains the importance of storytelling in communicating your own personal brand and messages.
Preview 01:10

In this lecture Russell teaches you the most compelling structure for your storytelling.
3 part narratives
01:19

In this lecture Russell gives you tips on delivering stories that connect with people on an emotional level.

Engaging the emotions
00:45

In this lecture Russell teaches you about the importance of your choice of words in storytelling.
Using power words
00:35

In this lecture Russell recaps the most important points you should remember from this section.
Summary
00:40

You should now have the techniques to create powerful and engaging stories to help you communicate your personal brand

Storytelling quiz
3 questions

In this lecture Russell gives you a practical activity to help you develop your own personal brand.
Activity - create your 3 minute life story
00:34
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Dressing for success
4 Lectures 09:38

In this lecture Russell introduces you to the importance of clothing throughout history and how this is relevant to modern day society and the way people perceive you.

Introduction - the connection between your brand and what you wear
03:48

In this lecture Russell gives you tips and strategies around how you project your personal brand through your style and wardrobe.
Develop your own style
04:01

Now you should be able to use clothes and style to communicate your personal brand

Dress for success quiz
3 questions

In this lecture Russell gives you a practical activity to help you develop your own personal brand and the brand of your company.

Activity - your 3 style words
01:08

In this lecture Russell recaps the most important points you should remember from this section.
Summary
00:41
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What next
1 Lecture 00:18

If you've enjoyed this course, here are some other ways Russell can help you become the best possible version of yourself.

Preview 00:18
About the Instructor
4.5 Average rating
10 Reviews
63 Students
1 Course
Specialist in personal brand, image, and presentation skills

Russell Amerasekera is an entrepreneur and specialist coach in personal brand, image, presentation skills and leadership communications.

He focuses on helping high-performing people to:

- Create a powerful personal brand

- Have impact and presence

- Develop an authentic presentation and communications style

- Have the ability to connect with audiences and create intimacy

- Improve vocal control, positive body language and non-verbal signalling

- Tell stories

- Behave and act like an inspirational leader

- Create a personal style and image consistent with their brand

Russell's clients include board directors and senior executives from major blue chip companies, entrepreneurs, celebrities and private individuals.

He regularly works with businesses including HSBC Bank, Fremantle Media, TUI, Thomson Reuters, DMGT Media, Mothercare, British Gas, Openreach, Grant Thornton, Rio Tinto and Ann Summers.

Russell's approach to coaching is highly intuitive, fast paced and practical and is based on extensive experience and a background spent in and around the corporate boardroom and media industry.

Russell is also an accomplished and experienced TV presenter.

Before going into the media world, Russell enjoyed a 17-year career in Brand Marketing, Internal Communications, Brand and Financial PR.

His last corporate business role was as Communications Director for Thomson Travel Group plc (now TUI Travel plc) where he was a member of the leadership team who floated the company on the London Stock Exchange for £1.78 billion in 1998.

4.4 Average rating
162 Reviews
1,475 Students
5 Courses
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