
A warm introduction from your course instructor, personal branding expert Russell Amerasekera. Russell works with top CEOs, stars and industry leaders to help them find and communicate their authentic unique brands. In this lecture, you'll discover why he's the perfect person to help you find your own personal brand.
In this lecture, Russell introduces you to the upcoming sections and lecture topics you will learn on the course and his unique approach to personal branding.
Here, Russell describes the optimum way to work through the course and the practical exercises you will need to complete to create your own personal brand.
In this lecture, Russell explains why developing your own personal brand is so critical.
Here, Russell explores the concept of 'fame'. Looking at famous people, he discusses what these individuals are remembered for. He explains how you can apply the concept of fame to your own own personal brand.
In this lecture Russell recaps the most important points you should remember from this section.
Russell offers a practical activity to help you find your one word.
In this lecture, Russell introduces you to the idea of building your own personal brand.
In this lecture, Russell helps you to understand, decode and define 5 important dimensions of your life:
1. Life picture
2. Business performance
3. Physical performance
4. Work/life balance
5. Spiritual and emotional balance
In this lecture, Russell goes into detail about how to create your own personal brand story. Here, you will begin answering the questions that will help you understand and define who you are.
Russell offers a practical activity to help you develop your happiness curve.
Russell offers a practical activity to help you develop your own personal brand story.
Here, Russell explores how most people go through their days in a sub-optimal state. He offers practical tips and advice on how you can create your own "blueprint for performance" to ensure you are able to operate as the best version of yourself.
In this lecture, Russell discusses what he calls the "4 phases of life" and offers advice on how to stay creative and playful.
Russell recaps the most important points you should remember from this section.
Russell offers a practical activity to help you optimise your day.
In this lecture, Russell introduces the most important and powerful part of personal branding - the confidence to be your authentic self.
Here, Russell tells his own story, including the challenges he faced whilst building his own authentic personal brand. He explains how having the courage to be authentic will be instrumental to your own success.
In this lecture, Russell explains how to develop "brand mantras" that will help you to stay true to your authentic self.
Russell recaps the most important points you should remember from this section.
Russell offers a practical activity to help you discover your brand mantras.
In this lecture Russell explains the importance of understanding how to put yourself in someone else's shoes and how to fuse together the empathetic and analytical sides of your character.
Russell offers a practical activity to help you understand group perception.
In this lecture, Russell shares the importance of storytelling in communicating your own personal brand and messages.
Here, Russell explains what makes the most compelling structure for your storytelling.
In this lecture, Russell talks through his suggested tips for delivering stories that connect with people on an emotional level.
Here, Russell considers how important your choice of words is through storytelling.
Russell recaps the most important points you should remember from this section.
Russell offers a practical activity to help you create your 3-minute life story.
In this lecture, Russell introduces you to the importance of clothing throughout history and how this is relevant to modern-day society and the way people perceive you.
Here, you will learn tips and strategies on how to project your personal brand through your style and wardrobe.
Russell offers a practical activity to help you develop your 3 style words.
In this final lecture, Russell recaps the most important points you should remember from this section and concludes the course.
If you've enjoyed this course, here are some other ways Russell can help you become the best possible version of yourself.
Here at the Expert Academy, we publish courses on a variety of topics, and seeing as you made it to the end of this course we thought we'd treat you to a free bonus course:
FREE COFFEE COURSE:
If you would like to try our course on how to make a cup of coffee, completely for free please click on the link below:
How to make the perfect cup of coffee with Richard Hardwick
"Thank you so much Russell for this amazing course, it is both deep and meaningful, as well as thought-provoking, engaging, makes so much sense, it really does make me wonder why we don't do this stuff naturally... "
Personal branding is critical to your success because in today's society we all need to sell ourselves.
When you leave a room, what do people say about you? That's your brand and just like a business you need to create your own authentic and powerful brand that will make people remember you for the right reasons.
Do you want to:
In this course Personal Branding expert Russell Amerasekera will help you build strategies and plans so you can create your own powerful and effective personal brand. With guided practical activities you will quickly learn:
You'll be able to apply what you learn to all areas of life so that you can achieve more success in life, love or money.
The Expert Academy selected Russell because he has a proven track record of transforming the lives of incredibly successful people and we wanted to help him reach even more people with his unique transformative skills. Russell's clients include board directors and senior executives from major blue chip companies, entrepreneurs, celebrities and private individuals. He regularly works with international businesses including HSBC Bank, Fremantle Media, TUI, Thomson Reuters, DMGT Media, Mothercare, British Gas, BT, Grant Thornton, Rio Tinto and Ann Summers.