Running a 3D Modeling/Animation Business
4.8 (60 ratings)
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Running a 3D Modeling/Animation Business

Turning your talent in 3D into an income for you is possible as a freelancer or (even better) as a small business owner.
4.8 (60 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,708 students enrolled
Created by Sam Lytle
Last updated 4/2015
Current price: $10 Original price: $25 Discount: 60% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 2 hours on-demand video
  • 1 hour on-demand audio
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand how to turn your talent into money
  • Create an outstanding brand and platform
  • Find better clients with bigger projects
  • Understand your unfair advantage
  • Write a business plan
  • Progress from freelance work to running a successful business
  • Work towards passive income
View Curriculum
  • You should already be able to create or animate in 3D.

Join over 2000 students learning how to make more money with their 3D talents!


The 5 star reviews are rolling in...

"very impressed with this course. I devoured all the content"

"Incredible resource!"


"Good quality"

Do you want to know how to turn your 3D modeling or animating skills into an actual business that will get you out of your day job?

Your ability to create wonderful things in 3D isn't just a talent you possess- it is a powerful way to make money and build a profitable business.

My name is Sam Lytle and after creating a unique smartphone app concept called the OggBoard that gained the attention of CNET, Kotaku and Engadget, I built a strong 3D modeling and animating team that successfully developed the hardware and software proof of concept for this idea.

Unfortunately, at this time, I didn't understand vital business concept such as building a brand or developing a platform and OggStudios never left the launch pad.

I have now used the lessons learned from the OggBoard along with my education and experience in civil engineering to build another 3D visualization studio, this time focusing on the transportation and construction industry.

Civil FX now has seven employees in less than 3 years of growth!

In Running a 3D Modeling/ Animation Business I break down the mistakes that 3D artists typically make when stepping into freelancing and how to break free from competing in online freelance marketplaces and move towards finding the best clients with the biggest jobs for ultimate profitability.

I also show how to find out where you want to take your business and how to use your Unfair Advantage and a written business plan to reach this ultimate destination.

I worked for public and private companies for many years before finally having enough private clients to leave my job to pursue Civil FX full time.

Learning how to monetize my 3D modeling and animating skills has changed my life and I am confident that it will change yours as well.

Get ready to completely change the way you think about making money with your talent as a 3D artist!

If you aren't completely satisfied with this course you can get your money back - with no questions asked - for 30 days!!

Who is the target audience?
  • This course is for 3D artists or 3D designers who want to monetize their talent.
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Curriculum For This Course
29 Lectures
3 Lectures 10:03

There are a lot of courses available that show you how to be an expert at 3D modeling. This course is different. Instead of discussing how to improve your 3D modeling and animating abilities, this course is designed to monitize your craft by growing a profitable business.

Preview 02:25

My company is called Civil FX and I have set it up in a way that I can provide for my family of 5 and also work towards working where and when I want. But Civil FX isn't my first attempt at a 3D modeling or animation company...

Preview 05:24

Think you are going to make millions by becoming the best 3D artist in all the land?

Think again.

The Truth
The Business
3 Lectures 13:32

Forming a business is more than just getting paid for a service or product. In this lecture we discuss what business entity you should form and how to go about it.

Choosing a Business Entity

Forming a business is more than just getting paid for a service or product. In this lecture we discuss what business entity you should form and how to go about it.

Preview 07:25

There will probably be times when you need legal or accounting advice. While you can possibly figure this stuff on your own, serious business owners eventually seek professional advice.

Legal and Finance
Business Infrastructure
2 Lectures 07:19

As you will be potentially spending thousands of hours per year working on projects, getting your workspace right is absolutely vital to maximizing your productivity and output.

Your Workspace

We all know that we need specific hardware and software for our businesses but did you know you might be able to write off these types of purchases on your taxes? I discuss this and more in this lecture.

Hardware and Software
3 Lectures 13:06

You are your own brand, right? Well, maybe not but then you have a logo as your brand... right? I sort out branding in this lecture.

Preview 03:03

Platform is an industry buzzword these days but that's because it is increasingly important if you want exposure and good clients.

Your Platform

Social media isn't something you waste your time on talking to your high school buddies. Rather, when used correctly, social media can be a highly effective way to deliberately build out your platform and connect with potential clients and customers.

Social Media and Other Outposts
4 Lectures 18:29

Brand is the passive process of honing your public image but what about active marketing? Enter: advertising


There are better ways to find clients than by cold calling or competing on freelance websites.

Finding Clients

Having a warm lead on a project is great, but we need to plan our approach on this project to ensure that we actually get it.

Approaching Clients

Everyone markets but what can you do to take your marketing to the next level?

Super Marketing
The Project
3 Lectures 13:07

Getting projects are great but deliberate project management can ensure that you always satisfy the client.

Project Management

There are thousands of ways to communicate in this day and age but we need to approach coordination on an individual basis with team members and clients.


Delivering files, sending and invoice and preventing scope creep are just a few steps in successfully closing out a project.

Closing Out a Project
3 Lectures 11:58

What makes you unique? How are you going to stand out against the competition?

Preview 03:47

The question of "How much should I charge?" is an important one that we tackle in this lecture.

Pricing Theory

Increasing productivity leads to higher profitability and more free time for you.

Your Business Plan
2 Lectures 04:46

Business plans: important, even if you aren't presenting on Shark Tank.

What is a Business Plan?

Alright, enough of me talking. Now let's make a business plan!

Let's Make a Business Plan
The Next Level
3 Lectures 10:37

Working hard is important but knowing where you want to end up is even more important.

Begin with the End in Mind

If you want your business or freelancing to be successful your team will need to grow, even if you never have employees.

Building Your Team

Freelancing may be better than having a job, but running a business is even better because we are now getting to the point where we are making money, even if we are sleeping.

Achieving Passive Income
1 Lecture 04:39

I hope that you will connect with me so that I can watch you take your business to the next level.

Final Thoughts

Course Review
20 questions
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About the Instructor
Sam Lytle
4.8 Average rating
60 Reviews
2,708 Students
1 Course
Owner and 3D Visualization Specialist

Inventor of the OggBoard and more recently the founder of Civil FX Studios, a 3D modeling and animation team that specializes in visualization for transportation and other civil engineering projects.

After years of working for public and private organizations I used my passion and expertise in 3D modeling and animation as well as my license as a professional civil engineer to venture out on my own where I now support my family of 5 with Civil FX.

I use software such as AutoCAD, InfraWorks, Sketchup, Lumion and other CAD and visualization software to create transportation and other civil engineering animations for clients. While many 3D artists spend much of their time fighting over jobs on freelance websites by offering the lowest bid, I have developed a system of finding and keeping the best clients in the industry- clients that are happy to pay me thousands for a short video.

Along with my education and experience in civil engineering, I've also built and sold websites for thousands of dollars and written 5 books, 4 of which are currently available on Amazon.

This diverse experience has allowed me to help others find what talents and passions they have and how monetizing what they love to do isn't as hard as they think.

I live with my wife and three children in Southern Nevada.