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-What is this course about?-
Are you looking for something unusual? This is a RULE BREAKING METHOD of publishing. This course is designed for those who want to publish a book from a publisher, not self-publishing. By taking this course, you will learn exact steps to publish a book from a professional publisher. It is true that there are lots of platforms and services that provide you with an opportunity for self-publishing. However, this course is focused on the way to publish a book from a publisher because it would endorse your profession and give you more visibility. NO EXPERIENCE OR VISIBILITY ARE REQUIRED.
Self-publishing is truly what you want to do? If you know you can publish a book through a publisher, do you still want to do self-publishing? Publishing a book opens many doors for you, gives you a variety of opportunities, and reinforces your brand value. Whether you are a business person or artist, writing a book allows you to organise your experience and knowledge, to improve your public image, and to have a competitive advantage over your competitors.
What you will learn in this course is something which is normally seen as TABOO. You can learn it only here. This is a RULE BREAKING METHOD to skyrocket your creativity to publish a book from a publisher and enhance your personal brand value.
-Who is Masaaki Hasegawa?-
Masaaki Hasegawa is an author, coach, and consultant. He has worked in Europe, the Middle East, and Asia and joined international conferences around the world. He has published 2 books about creativity in 2 different languages. One is for everybody who wants to enhance his creativity and the other is for educators to extract creativity of students. His book even sells at IE Business School, which is one of the best business schools in the world. Also, he has more than 2000 students on his course on Udemy.
When he started writing a book, he had no contract with any publisher nor any valuable contacts. He started everything from scratch with 0 experience. He has published 2 books through publishers within a year. I am Japanese and my first book is published in Spain. If I could have done it, why you cannot do it?
-Course structure (5 steps)-
0. Before taking this course
1. Conceptualisation of book
2. Writing a book
3. Finding a market for your book
4. Building up strength
5. Selection of publisher
6. Negotiation with publishers
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|Section 1: Basics|
In this lecture, you will learn what is this course about. What is publishing a book from a publisher?
This course is to understand what are the most common mistakes that people would make when they try to publish a book.
In order to publish a book from a publisher, you must make it clear what is your objective of publishing your book.
|Section 2: Step 1|
In this lecture, you will learn the main keys to conceptualisation of your book.
Creating a concept is not just making an idea for your book. It is a seed of your book.
The quality of the concept determines the quality of your book.
|Section 3: Step 2|
In this lecture, you will learn basics of how to write a book.
Structuring your book is the most important part. Also, scheduling has a significant impact on your book.
Likewise, there are points that you need to cover to write a book.
|Section 4: Step 3|
You will learn how to find the best market for your book.
To differentiate your book from other books, you need to investigate the market.
It is highly important to understand, to which market your book will generate value.
|Section 5: Step 4|
You will learn what you need to do before promoting your book to publishers.
You cannot just send your book to different publishers and bookstores.
You need to have strategies and strengths to publish your book in an effective way.
|Section 6: Step 6|
You will learn how to select proper publishers to publish your book.
It is often the case that you try to send your book to as many publishers as possible.
Instead doing that, let's learn about how you can select a proper publisher to publish your book.
|Section 7: Step 5|
You will learn the basics of negotiation with publishers to publish your book.
What you learn in this lecture is not how to sell your book, but how to negotiate with publisher.
What kind of values you can bring to a publisher is one of keys.
You will learn advanced skills to negotiation with publishers to publish your book.
To publish your book from a publisher, this is your final step but one of most important steps.
Internationally known "creativity hacker". Masaaki actively participates in conferences. He has spoken at FITC, the international conference on creativity sponsored by Adobe from Canada, and joined WhiteBull, the European prestigious startup summit sponsored by Nasdaq and Qualcomm, and 3 Day Startup Madrid, as a mentor. Also, he has given a presentation to the President of Estonia at Finest, held at Microsoft Japan. Apart from commercial world, he has lectured in universities like IE Business School, IE University, and Rikkyo University (Japan).
He is the author of Yes Progressive, discussing about the creativity 2.0 through his unique idea of Progressive thinking, and the official contributor of IE's official blog, having interviewed more than 20 great minds around the world, including Ken Segall, who led Apple's Think Different Campaign.