Rock Your Sales Copy: How to Write Irresistible Sales Copy

Learn sales copywriting strategies and tactics you can use to easily and effectively sell your products or services.
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  • Lectures 13
  • Contents Video: 1.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 4/2015 English

Course Description

Rock Your Sales Copy gives you a complete overview of what you need to know to start using sales copywriting strategies and tactics effectively in your business.

The course walks you through the main areas of sales copywriting you need to understand, and makes it easier for you to apply this knowledge in future when you write your own sales copy.

Rock Your Sales Copy's course content is modular, so you can watch the sections a bit at a time, or you can view them all in on sitting. The content is easy to follow and you can quickly implement the ideas in your business.

Examples are given throughout the course so you can get a sense of how to use the different aspects of sales copywriting in your business. No theory, just practical information you can apply.

Take the next step in moving your business forward, and enrol in Rock Your Sales Copy now.

What are the requirements?

  • This course is for sales copywriting, to help you sell and market your product or service.

What am I going to get from this course?

  • Plan your sales copy so it's easier to write and more effective
  • Write effective headlines which get your customer's attention
  • Define your customer's problems so they'll want to seek a solution
  • Present a solution to your customer and explain the benefits to them
  • Use proven sales copywriting techniques
  • Understand your customer's desires
  • Write an irresistible call to action

What is the target audience?

  • This sales copywriting course is for entrepreneurs, small business owners and marketers to help them write effective sales copy.
  • No prior knowledge of sales copywriting or marketing is needed.
  • This course is not suited for people who aren't committed to completing the content, and applying it in their business to be more successful.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Course Overview

In this section we'll talk about how to get the best results from Rock Your Sales Copy, and quickly define what sales copywriting is so we have a common definition. We'll also look at how sales copywriting differs from direct sales, and where you should be using sales copywriting in your business.


This section will explain how the course is structured. Rock Your Sales Copy has been designed to make learning the different aspects of sales copywriting as easy as possible to learn and remember. In this section you'll see that there are sections for planning, headlines, problems, solutions, style, desire and finally - calls to action.

Section 2: Planning Your Sales Copy

In this section we'll discuss who to do your planning before you start writing sales copy. We'll discuss who you'll target, what you want to achieve with your sales copy, the different ways you could reach your customer, and how to define your benefits.


In this section we'll look at how you could reach your customers, and to assess what has been effective and ineffective in reaching them in the past. We'll also look at how to define your product's benefits, which is information we'll use later once we start writing sales copy.

Section 3: Writing Headlines Which Get Your Customer's Attention

After completing this section, you'll understand why headlines are so critical, what their purpose is, and what the elements are which you need to ensure your headlines always have.


We'll go through LOTS of different headline formulas in this section. You should be a headline writing ninja after completing this section!

Section 4: Defining Your Customer's Problems

This section will focus on how to focus on customer problems in your sales copy, and how to agitate their problem so that they see the importance of finding a solution right away.

Section 5: Offering a Solution to Your Customer

In this section we'll discuss how to move from customer problems to offering solutions, providing proof of the solution, and outline the benefits of your product or service.


In this section we'll look at how to write about solutions and how to build credibility for your product or service.

Section 6: Effective Writing Style for Sales Copy

Ever wondered what your writing style should be like for your sales copy? Good news - we'll look at that in this section! We'll cover what writing style to use, how to build curiosity to draw your reader in, and how to make your sales copy look visually appealing.


We'll look at the use of long copy versus short copy in this section, how to handle price in your sales copy and how to actual start writing your sales copy.

Section 7: Understanding What Your Customer Desires

In this section we'll look at the typical things your customer is likely to desire, how to motivate them to take action, and what makes them more receptive to buying.

Section 8: Creating a Call to Action Your Customer Cannot Resist

In this section you'll learn what a call to action must have, what makes them effective, and how to make yours even more compelling.

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Instructor Biography

Eric Moeller, Sales Copywriting & Marketing Expert

I help entrepreneurs and small business owners learn sales copywriting and marketing strategies and techniques they can use to grow their business.

I write about sales copywriting and marketing on my website, Copy Dojo, and I've written for sites such as Social Media Today, Yahoo Small Business, Business2Community, AllBusiness Experts, Killer Startups, and many others.

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