Rock Your Newsletter
4.6 (8 ratings)
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Rock Your Newsletter

The 'Rock Your Newsletter' course enables you to quickly learn how to set up a newsletter and grow your audience.
4.6 (8 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
77 students enrolled
Created by Alison Wood
Last updated 11/2015
English
Current price: $10 Original price: $50 Discount: 80% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 4.5 hours on-demand video
  • 4 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Recognize the importance of growing a mailing list for your business and its value in terms of increased revenue
  • Know how to set up a mailing list from scratch using a free provider (up to 2000 subscribers)
  • Understand how to create the opt-in form to add to your website, blog or social media so that people can sign up for your newsletter
  • Know how to promote your newsletter and encourage people to sign up
  • Be able to create your newsletters, including design, so that your mails really stand out
  • Have a clear picture of how to generate content for your newsletter and easy ways to write emails
View Curriculum
Requirements
  • You will need a mailing list provider and the course advises on one which is free for up to 2000 subscribers
  • You will need a business or blog which you want to promote
Description

Student Review:

"A great course. I couldn't wait to get on with it. Very reasonably priced and easy to follow. I have made lots of changes to my newsletter opt in and content already. Loved it all! I really like your calm, knowledgeable delivery style. Not intimidating at all"

Do you know how important having a newsletter is to your business?

  • Your newsletter helps to build a relationship with your audience
  • A newsletter allows you to keep in contact and promote your products and services
  • Even if your website went offline, a newsletter list means that you would still be able to keep in contact with your customers
  • A newsletter allows you to demonstrate your expertise to potential customers

Before I had set up a mailing list for the first time the whole newsletter process seemed confusing, expensive and more hassle than it was worth...

...then I tried it and I realised why everyone had been recommending it for so long. Doing so made me regret that I hadn't set it up many months before! It doesn't have to be confusing if you have all the steps laid out in front of you. It doesn't have to be expensive if you use a mailing list provider that is actually free for up to 2,000 subscribers. It definitely doesn't have to be a hassle and it can bring you more traffic to your site, more exposure for your products or services and the potential for far more sales.

Don't leave it any longer - and risk missing out on potential customers - start building your mailing list today.

Who is the target audience?
  • This if for someone who is just starting out or in the early days of setting up and growing their mailing list.
  • It is for people who want to understand the process of setting up a mailing list and who also want to discover how to get people on to their list and how to provide them with great content so that subscribers become buyers
  • It is not for anyone wanting advanced email techniques.
Students Who Viewed This Course Also Viewed
Curriculum For This Course
31 Lectures
04:20:57
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Building Your Newsletter: An Overview
4 Lectures 31:12

In this first lecture we look at an overview of the course and the value of building a mailing list.

Preview 06:11

The importance of building a mailing list for your business or blog.

Why You Need to Build a Mailing List
16:04

We will explore this topic in more depth later in the course but here we discuss it generally so that you can start to generate ideas as you set up your newsletter list.

How to Get People On To Your Mailing List
08:57

Please complete this checklist ahead of section 2 so you are ready to move ahead.

Newsletter Overview
1 page
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Newsletter Mechanics
10 Lectures 01:41:51

This introduces the topic of setting up a mailing list and explains the process.

The Mechanics of Setting Up a Mailing List: An Overview
01:47

It is worth keeping this checklist to hand so that you can mark it off as you progress through the course.

Mailing List Mechanics Worksheet
1 page

In this video we look at using Mailchimp as your mailing list provider. You can also use Aweber, GetResponse or any provider of your choice. We have selected Mailchimp as an example because it is free up to 2000 subscribers.

Introduction to Mailchimp
17:30

In this two part we look at setting up your list and how to create a sign up or opt-in form.

Creating a List & Sign Up Forms Part 1
16:22

In this two part we look at setting up your list and how to create a sign up or opt-in form.

Creating a List & Sign Up Forms Part 2
10:53

This video delves deeper into sign up forms and shows you how to change your welcome email if you wish to.

More On Sign Up Forms & Changing Welcome Emails
15:29

This video shows you how to add a Mailchimp tab to your Facebook page.

Preview 04:12

We now move on to the fun part of creating your newsletter and in this video I show you how to create a template so that you can reuse it every time.

Creating a Newsletter Template
12:34

This video explores creating your first newsletter and getting it ready to send out....you are on your way!

Creating & Sending Your First Newsletter
19:44

When people sign up to your newsletter they can either receive the standard welcome email from the Mailchimp system or you can choose to send them to your own 'Thank You' page on your website. This video shows you where to change that setting.

Sending People Direct to a Custom url Thank You Page
03:20
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Opt-Ins & List Building
6 Lectures 39:14

Once you have created your list and set up your opt-in forms you need to start encouraging people to sign up. This video shows you how to do that.

Introduction to Section 3: Growing Your List
04:16

Adding an opt-in incentive can really help to get people onto your list. In this two part video we look at easy ideas for creating these incentives.

Opt-In Offer & Forms Part 1
11:28

Adding an opt-in incentive can really help to get people onto your list. In this two part video we look at easy ideas for creating these incentives.

Opt-In Offer & Forms Part 2
12:29

It's not enough to just add an opt-in form to your website or blog you need to actively encourage people to sign up and in this two part video we look at 31 fab ways to do this - you don't have to do them all but even a few done consistently will be a big help.

31 Ways To Get People Onto Your List Part 1
05:34

It's not enough to just add an opt-in form to your website or blog you need to actively encourage people to sign up and in this two part video we look at 31 fab ways to do this - you don't have to do them all but even a few done consistently will be a big help.

31 Ways To Get People Onto Your List Part 2
05:27

A checklist which accompanies the previous two videos so that you can always refer back to the different ideas and mark them off as you try them out.

31 Ways to Get People Onto Your List Checklist
1 page
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Newsletter Content & Putting It All Together
8 Lectures 56:50

This video introduces the final module and talks about content ideas and how we are going to pull everything together so we start to build that list fast!

Introduction to the Final Module
01:50

Sometimes it's difficult to think of different content ideas for your newsletter, this two part video provides a wealth of prompts to get you started.

Newsletter Content Part 1
05:35

Sometimes it's difficult to think of different content ideas for your newsletter, this two part video provides a wealth of prompts to get you started.

Newsletter Content Part 2
04:46

This checklist accompanies the previous two videos so that you can mark ideas off as you include them in your newsletters.

25 Newsletter Content Ideas Worksheet
2 pages

This video shows you how to embed a video in a newsletter so that people can watch it from within the email.

Once you have watched this video you will need the following code if you want to embed a video:

General Code

*|SERVICE:[$vid=XXXX]|*

Code If You Have Hosted Your Video on YouTube

*|YOUTUBE:[$vid=XXX]|*

Example Code Showing Where to Add The Video Number - the video will show you how to do this.

*|YOUTUBE:[$vid=Q-frPZ9PQWc]|*

Newsletter Creation & Embedding a Video
15:10

This video provides an overview of the reports you can find within Mailchimp and what they tell you about how well your campaigns are working.

Mailchimp Reports
07:23

Autoresponders are a paid element of Mailchimp but this video covers them as you may want to try them out to deliver your opt-in resource or to set up a series of marketing emails.

Autoresponders
18:31

This final video draws everything together and encourages you to set some goals so that you can build your list as quickly as possible.

Drawing It All Together
03:35
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Bonus Section
3 Lectures 26:50

PicMonkey is a great resource for creating graphics for your newsletter and covers for your opt-in incentives - this video introduces you to the free program.

Introduction to PicMonkey
13:09

Click to Tweet helps you share the link to your newsletter - take a look at how easy it is to set up - and it's free!

Click To Tweet
04:14

Want to do a giveaway to build your list, Rafflecopter is one option.

Rafflecopter
09:27
About the Instructor
Alison Wood
4.4 Average rating
31 Reviews
271 Students
6 Courses
Business & Marketing Trainer

Alison Wood is a small business online strategist who loves helping people to find a path they are passionate about and then grow that business through the power of marketing.

With a background which includes a BA Honours in English & History, postgraduate studies in teaching and 16 years as a Human Resources Manager for a blue-chip company in the South-East of the UK, one of her passions is making learning accessible. 

During the last seven years Alison has created a number of successful websites and become adept at the design and administration of Wordpress sites. She is also knowledgeable and creative in the areas of social networking, blogging, SEO and marketing.

Alison's aim is to help you learn from her direct experience - so that you can be up and running in your business as quickly as possible. When you learn from others you can find shortcuts to make you much more effective - Alison is here to give you the map.