Rock Your Newsletter

The 'Rock Your Newsletter' course enables you to quickly learn how to set up a newsletter and grow your audience.
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  • Lectures 31
  • Length 4.5 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 8/2015 English

Course Description

Student Review:

"A great course. I couldn't wait to get on with it. Very reasonably priced and easy to follow. I have made lots of changes to my newsletter opt in and content already. Loved it all! I really like your calm, knowledgeable delivery style. Not intimidating at all"

Do you know how important having a newsletter is to your business?

  • Your newsletter helps to build a relationship with your audience
  • A newsletter allows you to keep in contact and promote your products and services
  • Even if your website went offline, a newsletter list means that you would still be able to keep in contact with your customers
  • A newsletter allows you to demonstrate your expertise to potential customers

Before I had set up a mailing list for the first time the whole newsletter process seemed confusing, expensive and more hassle than it was worth...

...then I tried it and I realised why everyone had been recommending it for so long. Doing so made me regret that I hadn't set it up many months before! It doesn't have to be confusing if you have all the steps laid out in front of you. It doesn't have to be expensive if you use a mailing list provider that is actually free for up to 2,000 subscribers. It definitely doesn't have to be a hassle and it can bring you more traffic to your site, more exposure for your products or services and the potential for far more sales.

Don't leave it any longer - and risk missing out on potential customers - start building your mailing list today.

What are the requirements?

  • You will need a mailing list provider and the course advises on one which is free for up to 2000 subscribers
  • You will need a business or blog which you want to promote

What am I going to get from this course?

  • Recognize the importance of growing a mailing list for your business and its value in terms of increased revenue
  • Know how to set up a mailing list from scratch using a free provider (up to 2000 subscribers)
  • Understand how to create the opt-in form to add to your website, blog or social media so that people can sign up for your newsletter
  • Know how to promote your newsletter and encourage people to sign up
  • Be able to create your newsletters, including design, so that your mails really stand out
  • Have a clear picture of how to generate content for your newsletter and easy ways to write emails

What is the target audience?

  • This if for someone who is just starting out or in the early days of setting up and growing their mailing list.
  • It is for people who want to understand the process of setting up a mailing list and who also want to discover how to get people on to their list and how to provide them with great content so that subscribers become buyers
  • It is not for anyone wanting advanced email techniques.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Building Your Newsletter: An Overview
06:11

In this first lecture we look at an overview of the course and the value of building a mailing list.

16:04

The importance of building a mailing list for your business or blog.

08:57

We will explore this topic in more depth later in the course but here we discuss it generally so that you can start to generate ideas as you set up your newsletter list.

1 page

Please complete this checklist ahead of section 2 so you are ready to move ahead.

Section 2: Newsletter Mechanics
01:47

This introduces the topic of setting up a mailing list and explains the process.

1 page

It is worth keeping this checklist to hand so that you can mark it off as you progress through the course.

17:30

In this video we look at using Mailchimp as your mailing list provider. You can also use Aweber, GetResponse or any provider of your choice. We have selected Mailchimp as an example because it is free up to 2000 subscribers.

16:22

In this two part we look at setting up your list and how to create a sign up or opt-in form.

10:53

In this two part we look at setting up your list and how to create a sign up or opt-in form.

15:29

This video delves deeper into sign up forms and shows you how to change your welcome email if you wish to.

04:12

This video shows you how to add a Mailchimp tab to your Facebook page.

12:34

We now move on to the fun part of creating your newsletter and in this video I show you how to create a template so that you can reuse it every time.

19:44

This video explores creating your first newsletter and getting it ready to send out....you are on your way!

03:20

When people sign up to your newsletter they can either receive the standard welcome email from the Mailchimp system or you can choose to send them to your own 'Thank You' page on your website. This video shows you where to change that setting.

Section 3: Opt-Ins & List Building
04:16

Once you have created your list and set up your opt-in forms you need to start encouraging people to sign up. This video shows you how to do that.

11:28

Adding an opt-in incentive can really help to get people onto your list. In this two part video we look at easy ideas for creating these incentives.

12:29

Adding an opt-in incentive can really help to get people onto your list. In this two part video we look at easy ideas for creating these incentives.

05:34

It's not enough to just add an opt-in form to your website or blog you need to actively encourage people to sign up and in this two part video we look at 31 fab ways to do this - you don't have to do them all but even a few done consistently will be a big help.

05:27

It's not enough to just add an opt-in form to your website or blog you need to actively encourage people to sign up and in this two part video we look at 31 fab ways to do this - you don't have to do them all but even a few done consistently will be a big help.

1 page

A checklist which accompanies the previous two videos so that you can always refer back to the different ideas and mark them off as you try them out.

Section 4: Newsletter Content & Putting It All Together
01:50

This video introduces the final module and talks about content ideas and how we are going to pull everything together so we start to build that list fast!

05:35

Sometimes it's difficult to think of different content ideas for your newsletter, this two part video provides a wealth of prompts to get you started.

04:46

Sometimes it's difficult to think of different content ideas for your newsletter, this two part video provides a wealth of prompts to get you started.

2 pages

This checklist accompanies the previous two videos so that you can mark ideas off as you include them in your newsletters.

15:10

This video shows you how to embed a video in a newsletter so that people can watch it from within the email.

Once you have watched this video you will need the following code if you want to embed a video:

General Code

*|SERVICE:[$vid=XXXX]|*

Code If You Have Hosted Your Video on YouTube

*|YOUTUBE:[$vid=XXX]|*

Example Code Showing Where to Add The Video Number - the video will show you how to do this.

*|YOUTUBE:[$vid=Q-frPZ9PQWc]|*

07:23

This video provides an overview of the reports you can find within Mailchimp and what they tell you about how well your campaigns are working.

18:31

Autoresponders are a paid element of Mailchimp but this video covers them as you may want to try them out to deliver your opt-in resource or to set up a series of marketing emails.

03:35

This final video draws everything together and encourages you to set some goals so that you can build your list as quickly as possible.

Section 5: Bonus Section
13:09

PicMonkey is a great resource for creating graphics for your newsletter and covers for your opt-in incentives - this video introduces you to the free program.

04:14

Click to Tweet helps you share the link to your newsletter - take a look at how easy it is to set up - and it's free!

09:27

Want to do a giveaway to build your list, Rafflecopter is one option.

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Instructor Biography

Alison Wood, Business & Marketing Trainer

I love to help people grow their businesses through the power of marketing.

My background includes a BA Honours in English & History and postgraduate studies in teaching. Before I took my business full-time I spent 16 years as a Human Resources Manager for a blue-chip company in the South East of the UK.

During the last six years I have created a number of successful websites and I have become adept at the design and administration of Wordpress sites. I am also knowledgeable and creative in the areas of social networking, blogging, SEO and marketing.

Take a look at my courses and learn from my direct experience, so that you don't have to invest the same amount of time and can be up to speed much more quickly. I look forward to working with you.

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