RFPs, Proposals, and Contracts for Web Developers
4.6 (16 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
262 students enrolled
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RFPs, Proposals, and Contracts for Web Developers

Learn how to get more leads, increase sales, and be more efficient in your sales and proposal writing processes.
4.6 (16 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
262 students enrolled
Created by Mike Carson
Last updated 1/2013
Current price: $10 Original price: $50 Discount: 80% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 2 hours on-demand video
  • 1 Article
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Increase Leads and Prospects
  • Increase Your Revenue
  • Be More Efficient
  • Be A Better Salesperson
  • Lear To Write Awesome Proposals
  • Be The Vendor Of Choice
  • Protect Yourself With Proper Contracts
  • Get a TON of downloadable examples, documents and resources you can use in your own business.
View Curriculum
  • The willingness to strive for success


  • You own a web services company and your sales are always up and down. 
    • No steady income = STRESS!
  • You need more leads but you don’t know where to get them. 
    • All your efforts are useless!
  • You spend way too much time writing proposals and not getting the job. 
    • So Frustrating!
  • Your closing ratio is too low.  
    • You know you can make more money, but how?
  • Your business is not growing. 
    • You feel like you’re spinning your wheels!
  • You know you should be using contracts or improve the ones you use. One Lawsuit could end your dreams. 
    • WOW! Have you ever really thought about that?

Yeah, I get it! Because I was in the exact same boat. Some days I didn’t know where my next job was going to come from or how I was going to pay my bills.

Hello my name is Mike Carson
I am a Corporate Trainer, Entrepreneur, Internet Marketer, and web developer. I have owned many successful startup companies and I have taught thousands of people from hundreds of companies in closed-door sessions how to maximize profits, generate qualified leads, win customers and close sales. For the first time I am offering YOU these same critically acclaimed and sought after secrets that I have learned from many years of experience and research.

This extremely popular course presentation topic has been taught at events around North America and we have received excellent reviews from so many of our attendees. Now I am bringing it to you as an online course.

In this amazing one of a kind course you will learn the following:

  • First I will show you where and how to get new leads using free and paid methods.
  • Next we will discuss the sales skills and tactics you need to know when approaching businesses.
  • Then we will discuss the 3 differences in the types of  requests you receive and how to qualify them to so you don’t waste time and increase your chances of converting your leads into clients.
  • We will also review some steps of the proposal process,  how to respond to an RFP, appear professional, and also the tools and resources available to help make you look more professional and efficient.
  • You will learn how you can increase your revenue with the little things and where your lost opportunities lie so you can land those “Bigger Fish” and turn every client into a long term revenue stream.
  • And finally you will learn about the importance of contracts, how to write a solid contract, the elements that should be included, and some little known “forgettable” items  you will need in case things go wrong.



  • Web Design Contract
  • Website Maintenance Contract
  • Non-Disclosure Agreement
  • SEO Agreement


  • Executive Summary
  • Web Development Proposal Template
  • No-Bid Letter
  • RFP Letter of Intent


  • Company Profile Template
  • Sales Lead Document
  • Sales Lead Spreadsheet
  • Negotiating Essentials Training Report


  • Top 50 Business Directories For Local Marketing
  • Referenced Websites


  • A Guide To Writing A Request For Proposal

Who should attend?
Freelancers, Web Designers, Web Programmers and Developers, CEO's, Marketing Agencies, Web Agencies, Project Managers and anyone with a web based service company that wants to grow their business, attract more clients, and increase revenue.

If you are serious about taking your web business to the next level then you need to attend this course. You cannot get this kind of advice and consultation anywhere else. And at this price, you seriously don't want to miss out on this opportunity of a lifetime.
By applying our simple principles you will easily get the cost of this course back (and then some) the first time you respond to your next proposal request.


“The RFP’s, Proposals and Contracts session was very informative.  While I have a fairly good background in contracts, RFPs and proposals, the little “gotchas” (or as you say “meat & potatoes”) portion of the session was well discussed with an obvious amount of personal experience.  The upsells portion was good as many times I think of a “package” deal when in fact we are rewarded better if we consider what we really do by segment or project phase. Thank You!”

Steve Odlin

 “Where were you 10 years ago? This information is golden. Thank you so much for putting this together and making it accessible to everyone looking to grow their internet service business.”

Joe Manga

 “I really Enjoyed the course.  It was more informative than I expected.  I picked up several things that we need to look into within our own contracts and proposals.”

Jason Champion

Who is the target audience?
  • Freelancers
  • Web Designers
  • Web Programmers and Developers
  • CEO's
  • Marketing Agencies
  • Web Agencies
  • Project Managers
  • anyone with a web based service company
Compare to Other Request for Proposal Courses
Curriculum For This Course
32 Lectures
Getting Started
3 Lectures 05:56
Basic course introduction
Preview 02:03

In this video we give you an overview of what the entire course is about and the content topics covered.
Preview 02:48

Hate to say it, but we just gotta do it.
Preview 01:05
How To Get Leads
5 Lectures 36:17

Learn which sites you can belong to to possibly get additional clients.
Freelance Websites

In this video we show you some websites where you can get new leads and download requests for proposals.
RFP Websites

In this video we show you how to list your business to get more exposure and bring in more leads.
Getting Listed

In this video we discuss tactics you can use to get additional leads and referrals.
Get More Referrals
Sales Skills You Will Need
6 Lectures 22:03
This video will discuss how your mental attitude can affect your sales abilities.
Your mental attitude

This video discusses how to best approach businesses on the phone.
Success in making cold calls on the phone

This video will discuss tactics you can use to get an appointment with any business.
How to get an appointment without being pushy

This video will discuss how to find out exactly what the business owner wants from you.
Skills in sales, finding what the business owner wants

Many people underestimate the secretary. This video discusses how to approach the secretary to get an appointment.
Getting past the secretary

This video will review some ways you can track your sales calls and the tools you can use.
How to track your sales calls
The 3 Types of Requests We Get
3 Lectures 08:38
Learn what an RFI is used for and how to respond to it.
Request For Information

Learn what an RFQ is used for and how to respond to it.
Request For Quote

Learn what an RFP is used for and how to respond to it.
Request For Proposal
Qualifying Your Leads
2 Lectures 07:55
This video will help you understand the people that are looking for your services.
Understanding your prospects

This video will assist you in qualifying your requests so you don't waste time.
Qualifying an RFP
Writing Awesome Proposals
7 Lectures 27:36
This video discusses the basic guidelines of proposal writing
Basic Guidelines

In this video we discuss the outline and structure of a professional proposal and its elements.
Outline Of A Proposal

This topic will show you the tools you can use to become more productive in the proposal writing process.
Proposal Tools

This video shows you how to increase your average ticket and make more money with some little items that add up to higher invoices.
Upsells and Forgettables

This video will show you a real world example and tactics for increasing revenue.
Real World Example

We discuss how providing options will increase your chances of being the vendor of choice.
Provide Options

The final wrap up with some additional nuggets of wisdom.
Bottom Line
4 Lectures 22:51
This video will discuss what you should know about contracts and what they should include.
Contract Basics 101

This video discusses some financial aspects of the contract.

Learn when you should create a new contract or amend an existing one.
Handling Scope Creep

What happens when things go wrong? Learn how to handle it in this video.
What To Do When Things Go Wrong
1 Lecture 01:58
This is the final course wrap up
Course Conclusion
Downloadable Resources
1 Lecture 00:03
This contains a library of 15 bonus downloads and resources.
Resource Package
About the Instructor
Mike Carson
4.6 Average rating
16 Reviews
262 Students
1 Course
Entrepreneur and CEO of Integrated Technology and Design Inc

 Mike Carson is an Entrepreneur and CEO of Integrated Technology and Design Inc , a web development studio in the Chicago area. Mike is a regular featured speaker at web development conferences across North America.

Mike has been designing websites and developing popular Joomla CMS extensions since the infancy of the Joomla CMS project in 2004.  Mike's unique entrepreneurial experience, combined with his uncanny ability to listen to the market and deliver winning solutions on a consistent basis make him a "must-attend" session for business people and developers alike at the conferences he speaks at.

Mike is also served for 2.5 years on the board of directors at Open Source Matters (Joomla Project) and a member of the Joomla Events Team and the Joomla Capitol Committee Team Director.