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I’ll be walking you through the process of optimizing your ecommerce store for Google and other search engines so that more sales result within 90 days. I’ll show you how to quickly identify a keyword that will bring in revenue and does not require much work to get on the first page of Google.
Master E-commerce SEO Using KPIs To Guide You To More Revenue
How to identify and prioritize Ecommerce SEO opportunities that generate revenue
E-Commerce has become an important tool for small and large businesses worldwide; every year ecommerce sales are hitting new records and retailers must stay ahead to maximize profits from SEO and online marketing channels. We’ll delve into a case study so you can see what I did to nearly double the revenue within 90 days for one ecommerce store.
This is not a beginner level SEO course, it’s specifically designed for ecommerce store owners and marketers who want more revenue from organic search. I’ll explain the important KPIs ecommerce stores must track and how to improve them to hit your revenue goal.
We’ll be using Google Analytics, Google Search Console and a few extra resources to evaluate SEO and online marketing performance. I’ll teach you how to identify and prioritize keywords and landing pages based on revenue. And, you’ll get my proven method to reduce shopping cart abandonment.
Don’t worry, I’ll walk you through everything step-by-step and show you examples and case studies along the way. All you need is a basic understanding of SEO and Google Analytics.
Not for you? No problem.
30 day money back guarantee.
Learn on the go.
Desktop, iOS and Android.
Certificate of completion.
|Section 1: Introduction to Revenue-based SEO|
Introduction to Revenue-based SEOPreview
First things first with Ecommerce SEO, then everything else works smoothly.
Define Key ResultsPreview
Take a moment to write down your revenue goal for the next 90 days.
Browse the list of Ecommerce KPIs and select those that will help you achieve your goal.
|Section 2: #3 E-commerce Rule|
Identify traffic sources and keywords with the most impact on revenue - part 1
Identify traffic sources and keywords with the most impact on revenue - part 2
How to use Google Search Console's Search Analytics to identify keywords and landing pages to target for SEO improvement.
Search term conversion rates
Prioritize revenue keywords
Improve relevance and CTR with action words
Improve relevance and CTR with identifier words
|Section 3: #4 E-commerce Rule|
Organize landing pages based on revenue
Increase landing page engagement
Optimize internal navigation and linking
|Section 4: #5 E-commerce Rule|
Offsite credibility signals
Setup a goal funnel in Google Analytics for your shopping cart checkout
Fix the "leaky step" in your checkout funnel
|Section 5: Revenue-based SEO Case Study|
Here is what we did to implement revenue-based SEO for this client
Here are the results of our work for this client
|Section 6: Is revenue-based SEO worth it?|
E-commerce ROI Calculator
If you need help implementing this strategy
Tom Shivers is the founder and President of Capture Commerce, an online marketing company based in Atlanta since the year 2000.
I am a SEO professional and have been interviewed by or written for numerous online marketing publications: Search Engine Journal, Daily SEO Tip, Search Engine People, Small Business Trends and Exploit Online Demand.
Agencies here in Atlanta refer business to me: Big Drum, who has now been acquired by Nebo Agency, and Michael Mackenzie Communications as do marketing professionals Stacy Williams and Jenny Munn.
I specialize in Ecommerce SEO and I flat out love to increase if not double my client’s revenue within 90 days or less.