Revenue-based SEO
4.8 (4 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Revenue-based SEO

How to identify and prioritize E-commerce SEO opportunities to generate revenue.
4.8 (4 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
34 students enrolled
Created by Tom Shivers
Last updated 12/2015
English
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Current price: $10 Original price: $45 Discount: 78% off
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Includes:
  • 1 hour on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • • Utilize KPIs to guide ecommerce SEO and online marketing efforts to more revenue
  • • Use Google Search Console, Google Analytics and other tools to track and measure SEO and online marketing performance
  • • Identify and prioritize keywords based on revenue
  • • Identify and prioritize landing pages based on revenue
  • • Identify and prioritize conversion optimization opportunities
  • • Optimize the ecommerce store based on the above priorities
View Curriculum
Requirements
  • Students will need a fully functional ecommerce store with Google Analytics installed
Description

I’ll be walking you through the process of optimizing your ecommerce store for Google and other search engines so that more sales result within 90 days. I’ll show you how to quickly identify a keyword that will bring in revenue and does not require much work to get on the first page of Google.

Master E-commerce SEO Using KPIs To Guide You To More Revenue

  • Use Google Search Console and Google Analytics Ecommerce to track and measure SEO and online marketing performance
  • Identify and prioritize keywords and landing pages based on revenue
  • Optimize your ecommerce store accordingly
  • Learn my proven method to reduce shopping cart abandonment

How to identify and prioritize Ecommerce SEO opportunities that generate revenue

E-Commerce has become an important tool for small and large businesses worldwide; every year ecommerce sales are hitting new records and retailers must stay ahead to maximize profits from SEO and online marketing channels. We’ll delve into a case study so you can see what I did to nearly double the revenue within 90 days for one ecommerce store.

This is not a beginner level SEO course, it’s specifically designed for ecommerce store owners and marketers who want more revenue from organic search. I’ll explain the important KPIs ecommerce stores must track and how to improve them to hit your revenue goal.

We’ll be using Google Analytics, Google Search Console and a few extra resources to evaluate SEO and online marketing performance. I’ll teach you how to identify and prioritize keywords and landing pages based on revenue. And, you’ll get my proven method to reduce shopping cart abandonment.

Don’t worry, I’ll walk you through everything step-by-step and show you examples and case studies along the way. All you need is a basic understanding of SEO and Google Analytics.

Who is the target audience?
  • This course is designed for ecommerce store owners and marketers who want more revenue from organic search traffic. If your ecommerce store is already generating revenue from organic search traffic, this course will show you how to increase that revenue within 90 days.
  • If you have not launched your ecommerce store yet, this course will be valuable to some degree but this is not a beginner level SEO course and best for those who are already making money from their ecommerce store.
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Curriculum For This Course
Expand All 21 Lectures Collapse All 21 Lectures 01:07:27
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Introduction to Revenue-based SEO
4 Lectures 11:30

First things first with Ecommerce SEO, then everything else works smoothly.

Preview 01:52


Take a moment to write down your revenue goal for the next 90 days.

Browse the list of Ecommerce KPIs and select those that will help you achieve your goal.

Preview 04:19
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#3 E-commerce Rule
7 Lectures 21:36
Identify traffic sources and keywords with the most impact on revenue - part 1
01:37

Identify traffic sources and keywords with the most impact on revenue - part 2
04:35

How to use Google Search Console's Search Analytics to identify keywords and landing pages to target for SEO improvement.

Identify purchase intent keywords with Search Analytics
03:58

Search term conversion rates
04:11

Prioritize revenue keywords
02:50

Improve relevance and CTR with action words
03:15

Improve relevance and CTR with identifier words
01:10
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#4 E-commerce Rule
3 Lectures 11:46
Organize landing pages based on revenue
03:02

Increase landing page engagement
05:09

Optimize internal navigation and linking
03:35
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#5 E-commerce Rule
3 Lectures 10:10
Offsite credibility signals
02:36

Setup a goal funnel in Google Analytics for your shopping cart checkout
01:29

Fix the "leaky step" in your checkout funnel
06:05
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Revenue-based SEO Case Study
2 Lectures 07:00
Here is what we did to implement revenue-based SEO for this client
05:02

Here are the results of our work for this client
01:58
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Is revenue-based SEO worth it?
2 Lectures 05:25
E-commerce ROI Calculator
03:44

If you need help implementing this strategy
01:41
About the Instructor
Tom Shivers
4.8 Average rating
4 Reviews
34 Students
1 Course
SEO Strategist and President at Capture Commerce, Inc.

Tom Shivers is the founder and President of Capture Commerce, an online marketing company based in Atlanta since the year 2000.

I am a SEO professional and have been interviewed by or written for numerous online marketing publications: Search Engine Journal, Daily SEO Tip, Search Engine People, Small Business Trends and Exploit Online Demand.

Agencies here in Atlanta refer business to me: Big Drum, who has now been acquired by Nebo Agency, and Michael Mackenzie Communications as do marketing professionals Stacy Williams and Jenny Munn.

I specialize in Ecommerce SEO and I flat out love to increase if not double my client’s revenue within 90 days or less.