*** The Newest Top Rated Course in this Category (4.8 stars) - Released March, 2017 ***
"Great, exceeded my expectations. Highly recommend!!!" - Rodrigo Vilela
"While I bought this course for LinkedIn profile optimization (which is AWESOME!), it delivers career development planning (via "Pivot" download) that I hadn't thought about. .... Great, comprehensive guide. More than I expected." - Anonymous
"Awesome! Helped me increase my profile views by 150% and connected me with three recruiter/hiring manager interviews per week. I attribute this course to getting my new job at the second largest IT firm in the world. The recruiter found me on LinkedIn!." - T.S.
If you are ready for a change, a change in thinking, a change in your approach, and a change in your results (aka, a new job or career), then keep reading. This is unlike any other "Resume Writing" course out there - I use data to "Flip-the-System" and get Recruiters to pursue YOU!
I increased my LinkedIn 90-Day Profile Views from 150 to over 400+ using the techniques taught in this course, and so can you!
First, you have to start thinking like a marketer or salesperson and view the job search as a series of stages. If you don't succeed in any stage, then you won't proceed to the next stage deeper in the process. Here is a simplified representation of the stages in the job search funnel:
We'll divide these stages into two parts of the funnel: Top of Funnel (TOF) and Bottom of Funnel (BOF), with TOF encompassing steps #1-#4, and BOF including steps #5-#7.
So, where do you think makes the most sense to put your efforts first TOF of BOF? Below you'll see a data-driven example that clearly surfaces where you need to put your focus first, and why it is a multiplier of your efforts.
But first, I want to respect your time and be totally transparent. If you are looking for an "all-in-one" (Resume, cover letter, LinkedIn, interview, negotiation course) then this course isn't for you. WHY? Think of your job search as a funnel: you have to succeed at each step to improve your end conversion rate (did you get the job?). First, you need to optimize the "top" of your job search funnel; are you getting more INQUIRIES (aka "leads"). This is what your Resume and LinkedIn Profile deliver. Without fixing this FIRST, you can be the greatest interviewer, but it WON'T matter. Make sense?
If you agree, then you are starting to think like a digital marketer, and in this digital age, you HAVE TO think like a digital marketer to succeed. Your competitors and the Resume filter "bots" are already employing SEO (Search Engine Optimization) principles, without them you don't have a chance. Let's look at a simplified data-driven example around Recruiters' interaction with your LinkedIn Profile:
Top of Funnel #2-#4 (Appearance in Searches, Profile Views, Inquiries) --> Bottom of Funnel #5 (Interviews)
Note: %'s indicate the conversion rate or what percent of Recruiters advance you to the next stage
1000 Recruiters x 20% Appearance in Searches (=200) x 20% Profile View AKA click-thru rate (=40) x 25% Inquiries (=10) x 10% Interviews (=1)
If you double the "Bottom of Funnel" Interview rate from 10% to 20%, by only focusing on your Interview skills, you now go from 1 to 2 interviews.
Instead, with this course, you improve the "Top of Funnel" first. For simplicity, we'll say you get the same "double" improvement that we used for the "Bottom of Funnel" example above for "Top of Funnel" (e.g. 20% Appearance in Searches & Profile Views goes to 40%, 25% Inquiries goes to 50%):
1000 Recruiters x 40% Appearance in Searches (=400) x 40% Profile View AKA click-thru rate (=160) x 50% Inquiries (=80) x 10% Interviews (=8)
You now get 8 Interviews instead of 2. That's a 400% increase!!! Clearly, focusing on Top of Funnel is a more urgent need and delivers 4x the results. Focus your time now on what will deliver the greatest results moving forward.
Objection: "But I want to improve my Interview skills first, so I won't squander these additional opportunities."
Why this is WRONG: Get started fixing your Resume/LinkedIn Profile FIRST, as it will take time to implement, THEN work on your Interview skills once you get the first iteration of your Fully Optimized Profile/Resume completed, which you'll have by the end of this course. Rome was not built in a day and neither will be your perfect Resume/Profile.
"Your actions speak so loudly, I can not hear what you are saying." - Ralph Waldo Emerson
Understand the difference between what other Resume Writing courses "say" and look at the results that my actions have delivered over a 90-day period (the KPI LinkedIn uses):
1,070 Appearance in Searches! 436 Profile Views!!! (Do you know your 90-day metrics?)
If you aren't getting anywhere near this volume of traffic, then you need this course!
Who am I?
I'm a data-driven marketer who implemented these same SEO (Search Engine Optimization) tactics into my Resume and LinkedIn Profile that I used as an acquisition marketer and the results were dramatic - up to three or more Recruiter contacts on some days, and I attracted and secured my then dream job as Head of Marketing at a FinTech startup. Here is what you can expect:
To clarify, I didn't have to submit my Resume for mediocre roles, I had "cracked the code" and figured out how to get Recruiters to pursue ME for some incredible opportunities; I had "Flipped the System!" Granted, your new and improved fully optimized Resume will also get you more interviews for any jobs that you apply for online.
Employing these same principles, I have helped several people achieve these same results. Stop submitting Resumes into the "black hole" of online applications, where bots filter out upwards of 70% of Resumes due to a low relevancy score. Work smarter - appear at the top of Recruiters searches, entice Recruiters to click into your Profile, and pre-qualify yourself by wowing them with a thoughtfully crafted story of your successes. You'll learn it all in this course.
At the end of this course you will have:
If you complete all the "Action Items" and you don't see an immediate increase in your "Appearance in Searches" and "Profile Views" KPI's (Key Performance Indicators), then contact me on this platform and I'll offer some personal suggestions. If you are still not 100% happy, I offer you a 30-day money back guarantee.
"Insanity: doing the same thing over and over again and expecting different results." - Albert Einstein
Stop the insanity of conducting your job search the same way you've been doing for years. Sign-up for "Flip-the-System," start working smarter, getting better results, and let's build the future you want, one "Action Item" at a time!
While a "Career Planning Blueprint (CPB)" is not required to maximize the results of taking this course, it can help you better understand the impact of your career history, shore up gaps, and ensure that your career trajectory supports your target position as the logical next step in your career story. Get your CPB at LanceWills.com/cpb
When you switch from a "PASSIVE" job seeker to an "ACTIVE" job seeker, you absolutely need to make this change in LinkedIn, which in turn should increase your rank in Recruiter searches and surface more opportunities. It DOUBLED my appearance in searches from 150 to 300 in just three weeks!
But...It might be best to wait until you complete all the Action Items in this course to fully realize this multiplier of your efforts!
Lance, a Growth Marketing Consultant (& Engineer) and Colorado native, realized that he needed to apply the same tactics he used to drive demand for his enterprise and small business clients to level-up his own career.
Working smarter, and not harder, Lance fully SEO optimized his LinkedIn Profile and Resume and started to see dramatic gains in the number of recruiters pursuing him for exciting opportunities from his target employers like Facebook, LinkedIn and more. He was eventually pursued and hired by his then dream job as Head of Marketing for a FinTech SaaS startup. Lances' expertise in this area originated from consulting on SEO to a portfolio of 25 Fortune 500 companies such as LinkedIn, Wells Fargo, Discover, and Trulia.
Having helped others achieve their job search goals leveraging these same principles via one-on-one consulting, Lance now wants to help many, many more people by compiling all of these data-driven "gold nugget" tactics into a low-cost, step-by-step online course.
Start making more money in your career tomorrow by taking the "Resume Writing & LinkedIn Profile SEO" course today. Let's "Flip-the-System" together!