This course is about how to best open a restaurant. Should you franchise or do it alone or with a partner? We will also discuss the various topics related to the restaurant industry, including: How to Up-sell Customers; How to Create an Amazing menu; how to manage worker's comp. costs; how to hire and fire employees and specifically I will teach you what kind of questions to ask during job interviews. We will also discuss Restaurant marketing, strategic marketing, management, the POS system, how to find the best location and negotiate the lease with the landlord.
Negotiation tactic are very important and one chapter will focus on this. The materials included here are from the upcoming book: Restaurant Marketing: The Secret is in the Sauce™ by Dikran Iskenderian (copyright 2015). This will give you immense information and wisdom based on 4 years of research I have done for this book. I am qualified to teach this course because along with my family, I own and operate the famous Zankou Chicken® brand of restaurant throughout southern California.
I assume you will need about 2 months of reading and study to finish this course. The way it is structured, I recommend taking each subject mater AS YOU NEED IT, since it is not based on chronology. I will be including an electronic version of my upcoming book in this series. It will be available to download for everyone who purchases this course. The course is structured according to each chapter, and I will take my time presenting each subject matter accordingly. I will also provide the text for each lecture, available for download. Some of these chapters will contain review questions you should answer and use for self-study.
By the end of the course, you should have everything you need to help you open a restaurant business. I have also structured this course for those of you who may already own a restaurant but wish to make more money/ profits. It's also geared toward people in the restaurant industry who simply wish to learn more, excel, and succeed in climbing the economic ladder within their organization. I have spent over 1,200 hours creating this book and these materials. They are of high quality. I simply ask that you please not share them outside the community of users here, as the material is copyrighted. I will add a video once every 2 weeks, and add the text correspondingly. My goal is to constantly add new material throughout the year.
Thank you for considering taking my course. God bless.
Mr. Dikran Iskenderian has a Bachelor of Science degree and an honorary Master of Arts in Leadership from Burbank's Woodbury University. He is the author of 2 books: Restaurant Marketing: The Secret is in the Sauce™ which is coming out this Christmas, and also Success Today, which he co-authored with bestselling author Brian Tracy. Both book will be made available for download to those that purchase this online class, as they become available.
Mr. Iskenderian studied in the UK at Oxford University where he obtained a certificate in Global Enterprise Management, Organizations, Environments, and Political Economy in 2003. In 2011 he received a professional Certificate in Marketing from UCLA, which he earned with distinction.
He co-owns Zankou Chicken with his family in Los Angeles, CA. They have 8 locations and continue to grow. Mr. Iskenderian is the Director of Marketing, having helped to create the 50th anniversary logo and its now iconic design as well as the company's web site and catering menu. He currently runs the restaurant chain's marketing department and social media campaign.
He's also an amateur painter. He loves graphic design as meddling in traditional media such as acrylic, charcoal, and oil. His hobbies include creating fine-art style photo albums full of colorful photography.
Future business plans include the opening of an organic nail salon, a new sandwich concept that was inspired by a trip to Italy, and a flower business that is to be co-owned with his wife Nora.
He loves teaching and speaking. This is his first book and online seminar. Follow him on Twitter at DikranIskenderi and on Facebook at Dikran Iskenderian (business person). This class is geared toward those that wish to open a new restaurant business or make more money with an already established restaurant business. For more information please see the course materials.
Ecclesiastes 9:10 Whatever your hand finds to do, do it with all your might, for in the realm of the dead, where you are going, there is neither working nor planning nor knowledge nor wisdom.