Restaurant Marketing: The Secret is in the Sauce™

Learn how to open, run, market & manage a successful restaurant! This course is the culmination of 4 years of study!
  • Lectures 18
  • Video 3 Hours
  • Skill level intermediate level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion

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Course Description

This course is about how to best open a restaurant. Should you franchise or do it alone or with a partner? We will also discuss the various topics related to the restaurant industry, including: How to Up-sell Customers; How to Create an Amazing menu; how to manage worker's comp. costs; how to hire and fire employees and specifically I will teach you what kind of questions to ask during job interviews. We will also discuss Restaurant marketing, strategic marketing, management, the POS system, how to find the best location and negotiate the lease with the landlord.

Negotiation tactic are very important and one chapter will focus on this. The materials included here are from the upcoming book: Restaurant Marketing: The Secret is in the Sauce™ by Dikran Iskenderian (copyright 2015). This will give you immense information and wisdom based on 4 years of research I have done for this book. I am qualified to teach this course because along with my family, I own and operate the famous Zankou Chicken® brand of restaurant throughout southern California.

I assume you will need about 2 months of reading and study to finish this course. The way it is structured, I recommend taking each subject mater AS YOU NEED IT, since it is not based on chronology. I will be including an electronic version of my upcoming book in this series. It will be available to download for everyone who purchases this course. The course is structured according to each chapter, and I will take my time presenting each subject matter accordingly. I will also provide the text for each lecture, available for download. Some of these chapters will contain review questions you should answer and use for self-study.

By the end of the course, you should have everything you need to help you open a restaurant business. I have also structured this course for those of you who may already own a restaurant but wish to make more money/ profits. It's also geared toward people in the restaurant industry who simply wish to learn more, excel, and succeed in climbing the economic ladder within their organization. I have spent over 1,200 hours creating this book and these materials. They are of high quality. I simply ask that you please not share them outside the community of users here, as the material is copyrighted. I will add a video once every 2 weeks, and add the text correspondingly. My goal is to constantly add new material throughout the year.

Thank you for considering taking my course. God bless.

What are the requirements?

  • You need to know why you are opening a restaurant and you need to know how to put a strong team together; I will show you all the pitfalls to avoid and help guide you in all the right directions, but the choices and responsibilities are yours to make.
  • New videos and documents will be added biweekly. Please be patient and all of the topics listed above, and more, will be uploaded soon. I promise to make the course worth 100x what you paid for it. If you practice what I preach and put many of these principles to use, your restaurant enterprise WILL be more successful!
  • By the end of this course, you will be better equipped to open your very own restaurant! If you have an existing restaurant, you will be armed with the education to make more sales!
  • Follow my blog for free educational materials and blog posts created to accompany this teaching materials at The Restaurant Marketing Expert on WordPress.

What am I going to get from this course?

  • Over 18 lectures and 2.5 hours of content!
  • Learn 12 ways to INCREASE Customer Satisfaction!
  • Determine your price strategy
  • Know the 12 Characteristics of GREAT Managers so you will know who to hire.
  • Learn about the 12 Styles of Leadership that will serve you both inside and outside the industry.
  • The #1 Secret to Exponential Growth (it's not what you think)
  • Learn all about the Power of Reciprocity and how to use it daily in order to have a more positive outlook on life, better results, and make more (and better) friends.
  • Should you franchise or not?
  • Learn about the 21 Pillars of Negotiation. These will serve you in almost every transaction in life: from negotiating your pay in the restaurant industry, to when you're checking out of a hotel, to making deals with family members.
  • Learn how to use effective Strategic Marketing analysis for your restaurant.
  • Should you offer delivery? This is not without its pitfalls. We discuss that topic here.
  • Learn how to use effective Customer Relationship Marketing
  • Learn how to INCREASE your RATINGS on Yelp. There are many things you can do WITHOUT violating Yelp's guidelines. Yelp does not teach you these things because it wants restaurants to just advertise with them. What most people don't realize is they can use YELP effectively for free.
  • How to advertise EFFECTIVELY on yelp without spending tons of money.
  • Make more money if you are an existing restaurant by using these 52 Sales Strategies
  • Know the difference between starting a restaurant solely for profit (sure to fail) and starting a restaurant to serve a greater purpose.

What is the target audience?

  • This course is for anyone who is thinking of opening a new restaurant or bar.
  • This course is also for anyone who ALREADY owns a restaurant, but is having issues with sales and marketing.
  • This course is for anyone who works in the restaurant industry and wants to learn more about it, grow as an individual, and make more.
  • This course is for families who already own restaurants and want to learn how to manage people more effectively.
  • This course is for anyone looking to open a new restaurant location or to start a franchise.
  • Anyone with an interest in the restaurant industry; to learn the lessons of this industry without losing tons of money opening in the wrong location or the wrong kind of business.
  • You should NOT take this course if you think opening a restaurant is easy. This course is the culmination of 4 years of research and includes over 600 pages of material (to be added soon). It will not be easy to finish and I will push you, so be prepared to study and research and do all that is necessary in order to succeed.

What you get with this course?

Not for you? No problem.
30 day money back guarantee

Forever yours.
Lifetime access

Learn on the go.
Desktop, iOS and Android

Get rewarded.
Certificate of completion


Section 1: 12 Characteristics of Leadership
Video Lecture
11 pages
Section 2: 12 Tips on How to Increase Customer Satisfaction in the Restaurant Industry
Video Lecture
7 pages
Section 3: 30 Ways to Increase Restaurant Sales (Part I)
Video Lecture 1
Video Lecture 2
5 pages
Section 4: 30 More Ways to Increase Restaurant Sales (Part II)
Video Lecture 1
Video Lecture 2
Q & A
4 pages
Section 5: The Top 30 Things to Consider Before Signing A New Restaurant Lease (Part I)
Video Lecture 1
Video Lecture 2
5 pages
Section 6: The Top 30 Things to Consider Before Signing A New Restaurant Lease (Part II)
Video Lecture 1
Video Lecture 2
Q & A
6 pages

Instructor Biography

Dikran Iskenderian , The Restaurant Marketing Expert™

Mr. Dikran Iskenderian has a Bachelor of Science degree and an honorary Master of Arts in Leadership from Burbank's Woodbury University. He is the author of 2 books: Restaurant Marketing: The Secret is in the Sauce™ which is coming out this Christmas, and also Success Today, which he co-authored with bestselling author Brian Tracy. Both book will be made available for download to those that purchase this online class, as they become available.

Mr. Iskenderian studied in the UK at Oxford University where he obtained a certificate in Global Enterprise Management, Organizations, Environments, and Political Economy in 2003. In 2011 he received a professional Certificate in Marketing from UCLA, which he earned with distinction.

He co-owns Zankou Chicken with his family in Los Angeles, CA. They have 8 locations and continue to grow. Mr. Iskenderian is the Director of Marketing, having helped to create the 50th anniversary logo and its now iconic design as well as the company's web site and catering menu. He currently runs the restaurant chain's marketing department and social media campaign.

He's also an amateur painter. He loves graphic design as meddling in traditional media such as acrylic, charcoal, and oil. His hobbies include creating fine-art style photo albums full of colorful photography.

Future business plans include the opening of an organic nail salon, a new sandwich concept that was inspired by a trip to Italy, and a flower business that is to be co-owned with his wife Nora.

He loves teaching and speaking. This is his first book and online seminar. Follow him on Twitter at DikranIskenderi and on Facebook at Dikran Iskenderian (business person). This class is geared toward those that wish to open a new restaurant business or make more money with an already established restaurant business. For more information please see the course materials.

Ecclesiastes 9:10 Whatever your hand finds to do, do it with all your might, for in the realm of the dead, where you are going, there is neither working nor planning nor knowledge nor wisdom.

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