Restaurant Marketing - The Basics

Are you a busy restaurant owner/manager who doesn't have time to fool around?
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  • Lectures 28
  • Contents Video: 2 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 6/2014 English

Course Description

I don’t teach marketing; I DO marketing. This course not only relies on information floating around on the Internet, but also draws on well over thirty years of experience in an easy to understand style. You benefit from a mix of real-world experience passed along as personal stories, including mistakes, and bookish analysis.

It’s normal for the Gurus to tell you what to do: “Step One: do this….” Yes, you can follow the leader and will find some success. Indeed, one shoe will fit most. The old “Teach a man to fish” adage comes into play in this course. I will tell you why you want to use certain techniques. This is much more powerful information and will help you develop a marketing plan for your restaurant that you will find far more satisfying.

With the above in mind, this course is intended to give the participant the ability to skip to relevant areas and grab needed information on demand. There are only two sections you need to watch in their entirety: Section One and Section Three. If I am serious about allowing you to decide which ideas are important, then you will need some foundation to work from.

The idea here is to allow the restaurant owner or manager to watch a five minute video on a subject when that information is needed. For example: if a Newspaper Rep. is coming in the afternoon, perhaps it would be a good morning to re-watch the Newspaper Lecture.

Obviously, with this course design in mind we need over thirty videos spread over two hours on a number of subjects so you can watch the ones you need and skip irrelevant topics. Once you view all videos you can receive a final certification.

Questions? Drop me a note anytime: dean@deanlewis.net

What are the requirements?

  • I want people who are hungry to learn and succeed.
  • Questions? Drop me a note anytime: dean@deanlewis.net

What am I going to get from this course?

  • You WILL learn important concepts you can apply to your restaurant today.

What is the target audience?

  • The busy restaurant owner or manager. If you don't have time for games, this is your course.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: The Foundation
05:30

Spaced Repetition is the first video because this may be the most important concept in marketing.

04:29

Why is your Restaurant better? You need a product benefit to succeed. After all, if you can't tell someone why they should eat at your place; why should they?

05:14

What is different about your restaurant? With a unique selling proposition, you can show your customers what you do better than anyone else!

03:40

A potential customer will want to know there is great food and a nice evening to be had at your place. While they don't realize it, they will look for a credibility statement before they come to visit.

05:29

What exactly is branding? Many think it's your logo and that's part of it but there is much more to a properly branded restaurant.

03:33

So easy to do and so often overlooked. This critical video looks at why you must have compelling text to succeed.

06:32

How will you get those positive reviews everybody is reading on Social Media?

Section 2: Old School
03:06

The simple fact is that we still have radio in the television age and television when most get their news from the Internet because marketers know these media work!

05:32

Local advertising aimed at a specific demographic... newspaper is highly effective when combined with spaced repitition.

04:08

Despite what email marketeers believe: television has this highest ROI of any advertising you can do - period.

02:09

Billboards are surprisingly effective. They often pay for themselves several times over every month and many will read you message on the way to work every single day.

Section 3: Online Basics
03:44

What's a ZMOT? Its the groundbreaking study from Google that changed how advertisers look at the Internet.

NOTE: I do not claim any authorship to the Google ZMOT materials available for download. These PDF files are online at hundreds of non-Google locations and are included here only for your ease of access.

05:09

Master just this one concept and you will become a serious marketing professional. The Sales Funnel is the central, core concept in online commerce.

Section 4: Website Design
03:12

Everyone says you must have a website and we agree, but why? Its always good to ask the basic questions instead of just following the herd.

07:28

Do you know if your website has the proper tags? It is not unusual to find websites that don't. We also have some surprising news to share about your keywords.

05:03

Here on Earth, more of us have cell phones than own toothbrushes! We explain how servers deal with smartphones and why you need a mobile site.

05:40

So you want your Restaurant to rank at the top of search... this video explains why you are probibly waisting your time!

02:28

We explain why the lowly About Us page is sooo important and so misunderstood. Hint: its all about buyer's behavior.

03:43

Before you know it, you will have several Social Media pages and you need all these parts to become one a single machine. This video examines how these pages plug into your Sales Funnel.

05:25

Cool toys you can use to measure the effectiveness of your efforts.

03:11

So you hear everybody talking about having video; let's look at why.

06:25

Do you know why your business gets a certain position in the search results? We explain how the Search Engines decide where to place your website. As a little bonus, I have included a PDF showing what I look for when reviewing a website for a client.

Section 5: Social Media
03:55

Often, clients get excited about a blog or Twitter account just to abandon the project a few weeks later. This lecture takes a cold look at the plusses and minuses of Social Media.

06:40

Facebook is huge and there are thousands of users in your town. We take a closer look at this opportunity.

05:27

YouTube has the highest conversion rate of any social media platform. This lecture explains why and why you should consider YouTube for your restaurant.

04:19

Yelp is the World's biggest restaurant review site... we look at the good and the bad.

Negative Reviews
04:56
Section 6: Closing
01:21

A few final thoughts....

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Instructor Biography

Dean Lewis, Make Your Marketing Make You Money!

  • Most small business websites get fifteen or twenty visitors a day and the site owner can't tell you why. Question: how can you fix something until you know what the problem is?

Hi, my name is Dean and I have over thirty years of experience in various aspects of marketing and media.

I have been told on numerous occasions that I have a knack for explaining the complex in an easy to understand style. Because so many clients have said this over time, it's become clear that I should help others reach their business goals.

My goal is to assist you with marketing. Using my expertise, I will help grow your business without the expense of hiring a Marketing Consultant.

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