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The Author Website Masterclass will show you how to create an original, professional-looking, mobile responsive author website, where you can engage with your readers and turn them into fans
***** Last UPDATED in November 2016 *****
One of the biggest hurdles that a new author faces at the beginning of their self-publishing career is that of anonymity.
Fortunately, there are a number of strategies available to self-published authors to overcome this, such as Perma-free Books, Lead Magnets, Front and Back Matter Promotions, Search Engine Optimisation, Video Marketing and Guest Post Commenting, each of which can be very effective.
Central to all of these promotional strategies is an online presence and in particular an author website.
If you have yet to start building your writer platform, then now is the time to do so, beginning with the creation of a great looking author website.
A step-by-step guide to creating a professional responsive website that you will be proud of
In this course, you will get an over-the-shoulder view as I build a responsive author website totally from scratch for one of my niches, step-by-step.
In this way you will learn:
The building of a mobile responsive author website really is a MUST for every self-published author. And this course will walk you through it every step of the way.
Not for you? No problem.
30 day money back guarantee.
Learn on the go.
Desktop, iOS and Android.
Certificate of completion.
|Section 1: Introduction to the Course|
An Overview of the CoursePreview
What You Will Be Working Towards in This CoursePreview
The Four Key Investments of Self-Publishing: No. 1 - Building An Author WebsitePreview
|Section 2: Branding Your Author Website|
Building Your Author Brand
Brand Image: Creating a Gravatar
Choosing A Domain Name
Getting your Domain Name
Forwarding Your Domain Name to Amazon Author Central
|Section 3: Hosting Your Author Website|
Choosing a Hosting Package
Purchasing a Hosting Package
A Look Around the Control Panel
Propagating Your Domain Name from Your Domain Name Provider to Your Host
Assigning Your Domain to Your Hosting Account
|Section 4: Setting Up a WordPress Site|
Configuring the Basic Settings for Wordpress
|Section 5: Premium WordPress Themes and Skins|
An Introduction To Frameworks, Themes And Skins
Installing and Setting Up The Thesis Framework
Installing and Setting Up The Effectus Skin
An Overview of the Effectus Skin's Content Settings
An Overview of the Effectus Skin's Design Settings
Creating a Header for the Website
Adding a Header to the Website
|Section 6: Adding Content to Your Author Website|
Content is King
Giving Value on Your Website
Differences Between Posts and PagesPreview
How to Create a Post
A Look at Categories
A Look at Tags
How to Create a Plugin-powered Post (Part One)
How to Create a Plugin-powered Post (Part Two)
Introducing Custom Page Templates
How to Create a Contact Page
How to Create an About Page
How to Create a Navigation Menu
How to Create a Book Page (Part One)
How to Create a Book Page (Part Two)
How to Add Hierarchal Pages to the Navigation Menu
A Look at Widgets and Sidebars
How to Create Customised Sidebars (Part One)
How to Create Customised Sidebars (Part Two)
How to Add an Image to the Action Box
Adding an Author Box
|Section 7: BONUS Section|
My name is David James Ault and I am a British ex-pat living in Slovakia, in the heart of Europe, with my wonderful Slovak wife, our three children and our English Bullterrier, Shaggy.
Having graduated with a BSc (Hons) Degree in European Business, the first part of my career was spent in marketing, especially in the tourism industry, and during that time I completed my Postgraduate Diploma in Marketing, at the CIM.
In 2001, I moved from the UK to Slovakia, where I set up a tourism portal about Slovakia and wrote travel related articles and books. I also began writing my first novel.
At that time I taught English as a Foreign Language, as well as Business English Mentoring, and then in 2005 I started working as a Freelance Translator, before finally setting up my own translation company.
During the last 15 years I have written a number of non-fiction books within a variety of niches and set up a number of successful websites to promote my various interests. More recently, I have also been writing fiction and non-fiction books for teenagers and young adults and, in January 2015, I set myself the goal of becoming a full-time author within the next two years. I am currently creating a series of online courses to impart some of the knowledge I have learned over the years to my students.