Residential Real Estate Mastery Blueprint Session II
4.4 (5 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Residential Real Estate Mastery Blueprint Session II

Building Top of Mind Awareness!
4.4 (5 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,728 students enrolled
Last updated 5/2017
English
Price: Free
Includes:
  • 2 hours on-demand video
  • 15 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Know how to use Client-Base Marketing applying the F.O.R.D Method
  • Conduct Active Marketing Using the Send-Call-See Formula
  • Conduct Passive Marketing Using the Create-Share-Publish Formula
  • Know the Facebook Content Grid for Blogging
  • Know the Content Aggregation Method for Blogging
  • Know How to Conduct Back Door Social Media Marketing
  • Understand How to Leverage Client Testimonials to Gain New Business
View Curriculum
Requirements
  • This is an entry level course for newly licensed real estate agents or anyone who is thinking about pursuing a career in real estate sales.
  • There are no pre-requisites for this course other than a notepad (optional). The slides have been included as a downloadable PDF.
Description

Welcome to the Residential Real Estate Mastery Blueprint II TOMA Course!

Today, I am opening the doors to the Top of Mind Awareness course: the only comprehensive resource for helping you become a professional real estate marketer.

If you’ve wondered how to get better results at real estate marketing, what skills you need, which tech marketing tools to use, and how to simplify all these processes, this course will attempt to answer those questions for you.

Here's what you'll learn in RREMB Session 2:

  • Module 1: Client Base Marketing: The F.O.R.D. Method
  • Module 2: Active Marketing: Send-Call-See Formula
  • Module 3: Passive Marketing: Create-Share-Publish
  • Module 4: Blogging: Facebook Content Grid
  • Module 5: Blogging: Content Aggregation
  • Module 6: Back Door Social Media Marketing
  • Module 7: Leveraging Testimonials

In the world of real estate, you aren’t practicing as an “agent” until you engage with a prospective client. Until that moment, your first job is that of a real estate marketer. This course will help you to take your current marketing know-how and accelerate them with a broad technical understanding to gain momentum and a competitive advantage over your competition.

This session includes ** hours of highly informative instructional videos to illustrate the step-by-step process of using different tools and techniques to market yourself more effectively, including real world examples so that you can see the practical application of these methods right away.

Additionally, you'll get access to the Residential Real Estate Mastery Blueprint Social Media Tracking Workbook! Plus, you direct access to contact me with questions, comments, suggestions, and to share your success stories! 

Ready to continue your real estate sales & marketing journey? Let's dive in!

Who is the target audience?
  • This is an entry level course for real estate agents who want to learn how to build Top of Mind Awareness in their selected geo-farm area.
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Curriculum For This Course
7 Lectures
03:21:11
+
Session 2: Building Top of Mind Awareness!
7 Lectures 02:10:11
Intro & Module 1: Client Base Marketing: The F.O.R.D. Method
31:00

Module 2: Active Marketing: Send-Call-See Formula
18:09

Module 3: Passive Marketing: Create-Share-Publish
18:59

Module 4: Blogging: Facebook Content Grid
18:01

Module 5: Blogging: Content Aggregation
17:53

Module 6: Back Door Social Media Marketing
16:46

Module 7: Leveraging Testimonials
09:23
About the Instructor
John W. Tanner, M.S.
4.3 Average rating
41 Reviews
4,025 Students
4 Courses
"Excellence in Real Estate"

Intro:

Hello Folks,

Thank you for visiting my profile page. To begin with, my journey in real estate began way back in 1994, while I was in the Army Reserves. I had been away from home on active duty, basically taking an EMT/Paramedic pre-LPN certification program at the Army Academy of Health Sciences in San Antonio, Texas. I knew it was a fast track to become an Army Officer, and the benefits would be great, but I quickly realized that the medical profession was not for me. So I did some soul searching and kept thinking of this book that I had read called Financial Genius by Mark Haroldson. In it,  he told the story of Conrad Hilton and how he got started in real estate by purchasing a couple of mobile homes while in college, then subsequently building up his famous hotel empire! I was hooked! Since then, I have had the privilege of working as a sales agent, residential & commercial appraiser, licensed mortgage broker, and I currently have the blessing and privilege of studying real estate law.

Experience:

I worked as a real estate appraiser from February, 2002 to late November, 2010, owning 3 boutique appraisal firms from 2004-2010. Our team conducted over $500 million worth of residential and commercial property valuations, and I held licenses in Florida, Georgia, and Texas, was an Associate Member of The Appraisal Institute, and a member of four real estate boards.

Following the "Great Recession," I was forced to wind down my business affairs and made my segue into teaching, and have spent the last 8 years working in K-12 education, primarily as an English Language Arts Teacher, along with ancillary duties that included: Department Chair, Title I Coordinator, SIP Development Writer, and Drama Club Director.

Education:

In 2008, I returned to Miami Dade College to finish my A.A. degree (14 years after my start date - how embarrassing!) After that, I enrolled at FIU and took a lot of courses to finish my bachelor's degree, focusing on education, literature, and computer science, and subsequently earning my degree from Excelsior College in February, 2011. 

In the fall of 2011, I began pursuing a master's degree in hospitality management at FIU, graduating in May of 2015. And I finally received admission to law school that fall! My dream was finally coming true! Today, I am currently a 2L at Florida Coastal School of Law and my areas of focus include commercial real estate (of course), franchise and corporate law. 

Aside from all of this education and business chops, I think I have a creative personality and must confess that I've also dabbled in acting (theatre and film), music (saxophone, piano, and guitar), and creative writing. 

When I'm not studying (which is most of the time these days) or working (whether filling in as a substitute teacher or consulting with someone about their real estate concerns), you can usually find me delving into social media at the local Panera, definitely reading something on FB or creating a new blog post and now, new Udemy Real Estate Courses. Yes!! ;-)

Other favorite hangouts: The Ritz, Tilted Kilt, The Pub, Maggiano's, Mimi's, Blackfinn, and Seven Bridges (shooting a game of pool).

Mission Statement:

"To be the most trusted adviser to each one of my clients, to be their source for solutions, to provide genuine heartfelt service, to always provide my clients with a constant hopefulness that we will meet their goals and objectives, to guide them to what’s in their best interests, and to make myself incomparable to my competition."

Motto: 

"Excellence in Real Estate!