Reputation Management: Control Your Name Google Search
4.3 (27 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Reputation Management: Control Your Name Google Search

Google Yourself: Create Impressive Vanity Search Results for Personal and Professional Growth
4.3 (27 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
413 students enrolled
Created by Ann Smarty
Last updated 1/2016
English
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 38 mins on-demand video
  • 13 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Create brand assets for reputation management
  • Manage online reputation crisis quickly and effectively
  • Learn how to use Google for personal and professional growth
  • Evaluate your brand name search results
  • Use tools to monitor your (and their competitors') reputation online
View Curriculum
Requirements
  • How to search Google
Description

Nowadays everyone googles everyone: friends, relatives, recruiters, hiring managers, and even strangers may be searching for you on the web.

Consumers will take the time to research a brand before ever doing business with them. Employers google job candidates before even inviting them to an interview. People look through search results and social media profiles before ever agreeing to a first date.

Whatever you see in Google when you type your name is crucial for your professional and personal life. Whatever people see searching your business is its most important success or failure factor.

Your online reputation can define your future as well the future of your business...

Not paying attention means missing out on great opportunities (which is the base case scenario), and sometimes even setting yourself up for failure.

This course will provide you with the most actionable plan on managing your online reputation: From explaining basic steps, to providing free tools and PDF cheatsheets. It's perfect for startup CEOs, (small) business managers, authors, etc.

Included in the course you will find:

  • 9 actionable lectures showing you the steps and tools to manage your online reputation
  • A free downloadable PDF eBook to download and take home (or hand to your ) including all the discussed steps
  • A free audio book with most important takeaways to listen to when on a trip or away from the Internet connection
Who is the target audience?
  • Small business, online business owners
  • Writers, Authors, Public figures,
  • Job seekers
  • Anyone
Compare to Other Branding Courses
Curriculum For This Course
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What is reputation management and what to know before building your brand online
4 Lectures 13:41

Your online reputation can define your future as well the future of your business...

Not paying attention means missing out on great opportunities (which is the base case scenario), and sometimes even setting yourself up for failure.

That's why both personal and business reputation management is so important these days.

!!!!!! Look into the resources of this chapter to download the FULL pdf script of the video including clickable links, screenshots and visual takeaways: Something to take home!

Preview 03:07

The hard truth is, once anything questionable starts ranking for your name, it will be extremely hard to push it away from the first page of Google.

***It’s much easier to prevent the disaster than deal with it. ***

!!! Look into the resources of this chapter to download the FULL pdf script of the video including clickable links, screenshots and visual takeaways: Something to take home!

Preview 03:24

To understand what people see when they are searching for your name in Google and what you can affect and how, let's first quickly go through the search results page and explain each section.

!!! Look into the resources of this chapter to download the FULL pdf script of the video including clickable links, screenshots and visual takeaways: Something to take home!

Preview 02:58

There are several ways to classify pages that rank for your (brand) name and they are all important: some of them we want to push up, some of them we may be willing to hide from the immediate view. This lecture discusses

the most important types of pages that rank for your name and how to deal with each type!

!!! Look into the resources of this chapter to download the FULL pdf script of the video including clickable links, screenshots and visual takeaways: Something to take home!

Preview 04:12

Just a quick quiz to make sure you remembered key points from the previous lectures!

Take a quiz before going to section 2!
6 questions
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Start acting: How to better control your online reputation in Google and beyond
6 Lectures 24:38

A huge part of Google reputation management process is to create and promote those pages you can control and rank. In many cases these will be public social media profiles featuring your name, public resume, connections, etc.

Creating solid online presence by claiming your (brand) name on social media platforms means carefully building up off-site brand assets. As an additional incentive, you can also use those assets to build your follower-base, discover additional marketing channels and talk back to your audience.

!!! Look into the resources of this chapter to download the FULL pdf script of the video including clickable links, screenshots and visual takeaways: Something to take home!

Creating and Managing Pages that You Can Control: Social Media Accounts
04:41

One of the most efficient brand assets is a blog interview with you. It ranks well (blogs attract links easily!)

!!! Look into the resources of this chapter to download the FULL pdf script of the video including clickable links, screenshots and visual takeaways: Something to take home!

How to Get Featured in Blog Interviews: Creating Impressive Vanity Search Result
07:20

Having a professional, well thought-over About me page is the first step to getting people pitch you for great opportunities. Moreover, it's also an efficient way to help your current assets rank better in Google and better control your SERPs. Here are some tips on creating an About Page that achieves both...

!!! Look into the resources of this chapter to download the FULL pdf script of the video including clickable links, screenshots and visual takeaways: Something to take home!

How to Create an About Page to Help Rank Your Assets & Create New Opportunities
04:07

Almost all name-related search results in both Google and Bing include a OneBox results for images. This means we have to deal with marketing our photos (if we care about our branded search results and making a good first impression).

!!! Look into the resources of this chapter to download the FULL pdf script of the video including clickable links, screenshots and visual takeaways: Something to take home!

How To Better Control Your Image Search Results
02:54

Many people still struggle to get found on Google. And while having a common name like "Bob Smith" can result in a higher competition (which oftentimes is really easy to beat with some basic SEO skill simply because having that skill is a huge competitive advantage), a much bigger problem is when you share a celebrity's name.

!!! Look into the resources of this chapter to download the FULL pdf script of the video including clickable links, screenshots and visual takeaways: Something to take home!

Search Reputation Management Dilemmas: Google Misspellings & Celebrity Names
04:27

Let's take a quick quiz to see if there's anything left we need to double check!

How to manage your online reputation?
11 questions

Please download the free materials here: Ready to take home, hand over to your marketing managers and use right away. The book lists all the mentioned tools, include steps and screenshots.

To sum up: Download the free eBook and Audiobook with the takeaways
01:09
About the Instructor
Ann Smarty
4.3 Average rating
413 Reviews
26,191 Students
5 Courses
Social media marketer and entrepreneur

I've been doing content and social media marketing since 2007. I started as a blogger and newbie search and social media marketer and have changed quite a few roles on my way to the marketing excellence:

* Editor-in-Chief at SearchEngineJournal
* Director of Media at Search&Social
* Founder at MyBlogGuest
* Brand and Community Manager at InternetMarketingNinjas
* Co-founder of ViralContentBuzz
* Founder of MyBlogU

I have discovered and tested lots of content and social media marketing tactics and I am eager to show something I've learned over the years!

I started as an SEO, tried to be a link builder, then switched to social media marketing and professional blogging. Currently I specialize in blogging and content marketing. I am also good at personal branding and I'm considered a professional social media marketer. Thus my expertise includes:


* Search engine optimization
* Social media marketing
* Content marketing
* Personal branding