Reputation Management 101 - Reviews for Google, Yelp, Etc
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Reputation Management 101 - Reviews for Google, Yelp, Etc

Reputation Management dealing with Reviews.
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
0 students enrolled
Created by Maximiliano Lopez
Last updated 9/2017
English [Auto-generated]
Current price: $12 Original price: $20 Discount: 40% off
4 days left at this price!
30-Day Money-Back Guarantee
  • 33 mins on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion

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What Will I Learn?
  • How to Gain Positive Reviews for your Business.
  • Basics of Online Reputation Management
  • How to use tools for Reputation Management
View Curriculum
  • You need basic computer and internet skills.
  • You need to be able search Google, navigate Yelp and other review sites.

Have you received a negative review want to get more reviews this crash course will help you.  

To understand reviews, influencers and how to get more reviews. 

I will show you why reviews matter, how to get influencers to work with you what is an influencer.

Platforms to avoid when recruiting,  

How to negotiate where everyone wins. 

So A to B on basic reviews. 

Who is the target audience?
  • Anyone who wants to Improve Online Reputation
  • Business Owners
  • Marketing Professionals
  • Digital Marketeers
  • SEO
Compare to Other Management Skills Courses
Curriculum For This Course
10 Lectures 33:16

Introduction to Maximiliano Lopez and White Shirt Marketing. 

Preview 03:03

What is Reputation Marketing? Your online and offline reputation and managing that reputation. 

Preview 02:08

Why Reviews Matter - People make buying decisions on reviews.  You, Your Brand Company and Product could be totally overlooked based on reviews alone. 

Preview 04:48

- Who are the Influencers & What are Influencers

An Influencer is someone who endorses a product for compensation sometimes for free product. 

Influencers are people who seek out and build followings on social media to get paid by endorsements. 

Preview 06:27

Warning -

Check the laws in your country or state before influencing.
Check the Terms of Use/Service for the platform you are trying to influence. 

Introduction - Warning and Terms of Use.

How to find Influencers go to 

Step 1 - Finding Influencers & Making the Offer

Negotiating the Offer. 

Make the best offer you can you want to keep your influencer happy also coming back for more. 

Make sure you document all the requirements for compensation.  So it is a yes or no for the completion on task.

Task Details - Check In, Take a Picture leave a Positive Review.
Notes - Must be an authentic account with more than 3 years of use and age. 
Compensation - $15 for Completed Task
Verify Account to be Used. 
Verify Timeline. 
Verify Task Completed once Influencer has stated the completed the task - Check your Platform and Review. 

Step 3 - Negotiating the Offer

Steps -

You make an offer with detailed description.
The Influencer completes the offer.
You pay them the agreed amount in the method discussed. 
You ask for more referrals but most go through the platform it is free to sign up. 

Step 4 - Influencer Completes Task, Pay Influencer

Do it again and again until you have what you require. 

PLEASE NOTE - Drip feed reviews do not do it in a way which is obvious to the computer algorithms. Example three a week on different days, different times.  

DO NOT - Post 20 reviews in a day you account will be shut down. 

Step 6 - Repeat.

Keep me posted with your adventures. 

If you have any questions please reach out to me on FB page or Udemy. 

End Notes and Warnings.
About the Instructor
Maximiliano Lopez
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Entrepreneur, Social Media Fire Starter & Strategist

I am am a Serial Entrepreneur, Social Media Fire Starter & Business Developer/Team Trainer

I am older than most in this space, interesting thing is the young-lings don’t realize one simple fact, Marketing/Internet Marketing always comes down to Increasing Sales.  The only thing that has changed is the platform and distribution of the content on the platform.

Think about it the evolution of communicating a messages, Cave Carvings > Writing > Printing Press > Magazines > Broadcasting > Internet > Social Media > Online Streaming >  Social Media Streaming > Next, I am not sure as Facebook has only allowed streaming since early 2016 so its new.  

So this Online Social Media Streaming is the new thing that is getting the attention and creating leads for your business. 

If you are not increasing sales what is the point, the platform you use needs to evolve with the general population and you need to be in front of the curve of your industry.  

A business needs leads and sales to grow.  Now being a hard sales with a focus getting the sale with no quality products, customer service at a well priced position also does not work
Your business is flawed if you use this model of business and eventually it will crash and burn unless you fix it along the way. 

With that said I am creating education in areas of Marketing, Business Development, Training and Entrepreneurship assuming your business has the fundamentals working being your People, Product and Profit.  Assuming you have Business Intelligence, proper Accounts and Bookkeeping, assuming your business is based on Systems not people.

Assuming you have these areas measured and controlled you can and will grow exponentially.

If you decide to proceed anyway make sure that you repair these areas on the way.