Renaming Your Business: Should You? And If So, How?

It's renaming time - or is it? Learn whether your reasons for a name change are valid. If so, get tips for great names.
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Instructed by Marcia Yudkin Marketing / Branding
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  • Lectures 11
  • Length 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 6/2014 English

Course Description

It’s renaming time! Or is it?

I’m Marcia Yudkin, “Head Stork” for the naming company Named At Last and creator of the Renaming Your Business course (and other business courses) on Do yourself a big favor.Before you spend time, energy and money on renaming your company, nonprofit organization, product, service or event, let this course show you how to determine whether or not your reasons for a name change are valid. This step alone can save you thousands or hundreds of thousands of dollars – and help you get others on your team on board with your conclusion.

If you do indeed have a solid rationale for a name change, find out who to involve in renaming and why. Discover why you should probably not use two very trendy methods for coming up with a winning name. Decide whether you prefer to create a relationship between the old and new names or wipe the slate clean.

If you want to emphasize continuity in your new name, discover 10 techniques for tweaking your former name meaningfully. If you would rather make a break with the past, learn the most productive methods of brainstorming and generating possible new names. Gain inspiration from examples of more than a dozen companies that radically changed their names (in most cases for the better).

Finally, use 11 crucial filters for distinguishing suitable names from unwise ones – especially the ones that can turn you into a laughingstock, or land your organization in a world of trouble.

By following this proven process, you boost your odds of ending up with a name you can proudly use for years to come. Even better, because you get lifetime access to this course, you can easily repeat the process any time another product or company name comes up in the crosshairs as a candidate for change.

Along with the course videos, you receive written transcripts of all the content, two worksheets, two resource lists and a sample press release you can use as a model for publicizing your chosen new name.

Avoid wasted effort and preventable renaming disasters! Sign up now and get smart about renaming.

What are the requirements?

  • Curiosity about the naming process.
  • Openness to quite different points of view.
  • No special equipment, business knowledge or special equipment needed.

What am I going to get from this course?

  • Get clear on whether or not you should rename your organization, product, event or service.
  • Use step-by-step instructions on creating slightly tweaked or radically different names.
  • Weed out name candidates that are likely to backfire on you.
  • Select a name you can remain happy with for years to come.

Who is the target audience?

  • Entrepreneurs, managers, solo professionals, business owners and nonprofit advocates who have a name for a brand, product, event, company or organization that they are considering changing.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.



An introduction to the perils and rewards of naming a business.

Section 1: Should You Change Your Name?

Learn the good reasons to change a company, organization, product or brand name.


Learn the questionable and bad reasons to change a company, organization, product or brand name.

Section 2: The Politics and Process of Renaming

Understand why emotions can run high with renaming.


Discover the weaknesses of certain naming procedures and what's recommended instead.

Section 3: Name Evolution Techniques

Use the 10 tweaking techniques in this lesson when you want similarity between your old and new names.

Section 4: Radical Name Change Techniques

Learn best practices when you're hunting for a name that makes a definite break with the past.


Take a look at 13 radical name changes from well-known companies.

Section 5: Vetting Possible Names

Avoid naming mishaps by using this checklist.


Avoid naming mishaps by using this checklist (Continued).

Section 6: Implementing the Change

Last, find out how to implement the new name you've selected.

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Instructor Biography

Marcia Yudkin, Marketing Coach, Introvert Advocate, Avid Traveler

Marketing coach Marcia Yudkin is the author of 17 traditionally published books, including 6 Steps to Free Publicity, now in its third edition, and dozens of ebooks and multimedia courses. She has delivered commentaries on National Public Radio and been featured in the Wall St. Journal, Entrepreneur and scores of newspapers all over the world. Her unconventional yet practical marketing advice suits introverts and rebels who hate the "musts" nearly everyone spouts. (For instance, she does not blog.) She runs her information empire part of the year from Maui and the rest of the year from the woods of Western Massachusetts.

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