Renaming Your Business: Should You? And If So, How?
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Renaming Your Business: Should You? And If So, How?

It's renaming time - or is it? Learn whether your reasons for a name change are valid. If so, get tips for great names.
4.5 (6 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
50 students enrolled
Created by Marcia Yudkin
Last updated 6/2014
English
Current price: $10 Original price: $35 Discount: 71% off
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Includes:
  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Get clear on whether or not you should rename your organization, product, event or service.
Use step-by-step instructions on creating slightly tweaked or radically different names.
Weed out name candidates that are likely to backfire on you.
Select a name you can remain happy with for years to come.
View Curriculum
Requirements
  • Curiosity about the naming process.
  • Openness to quite different points of view.
  • No special equipment, business knowledge or special equipment needed.
Description

It’s renaming time! Or is it?

I’m Marcia Yudkin, “Head Stork” for the naming company Named At Last and creator of the Renaming Your Business course (and other business courses) on Udemy.com. Do yourself a big favor.Before you spend time, energy and money on renaming your company, nonprofit organization, product, service or event, let this course show you how to determine whether or not your reasons for a name change are valid. This step alone can save you thousands or hundreds of thousands of dollars – and help you get others on your team on board with your conclusion.

If you do indeed have a solid rationale for a name change, find out who to involve in renaming and why. Discover why you should probably not use two very trendy methods for coming up with a winning name. Decide whether you prefer to create a relationship between the old and new names or wipe the slate clean.

If you want to emphasize continuity in your new name, discover 10 techniques for tweaking your former name meaningfully. If you would rather make a break with the past, learn the most productive methods of brainstorming and generating possible new names. Gain inspiration from examples of more than a dozen companies that radically changed their names (in most cases for the better).

Finally, use 11 crucial filters for distinguishing suitable names from unwise ones – especially the ones that can turn you into a laughingstock, or land your organization in a world of trouble.

By following this proven process, you boost your odds of ending up with a name you can proudly use for years to come. Even better, because you get lifetime access to this course, you can easily repeat the process any time another product or company name comes up in the crosshairs as a candidate for change.

Along with the course videos, you receive written transcripts of all the content, two worksheets, two resource lists and a sample press release you can use as a model for publicizing your chosen new name.

Avoid wasted effort and preventable renaming disasters! Sign up now and get smart about renaming.

Who is the target audience?
  • Entrepreneurs, managers, solo professionals, business owners and nonprofit advocates who have a name for a brand, product, event, company or organization that they are considering changing.
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Curriculum For This Course
Expand All 11 Lectures Collapse All 11 Lectures 01:02:52
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Introduction
1 Lecture 07:36

An introduction to the perils and rewards of naming a business.

Preview 07:36
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Should You Change Your Name?
2 Lectures 11:21

Learn the good reasons to change a company, organization, product or brand name.

Valid Reasons to Change a Name
03:47

Learn the questionable and bad reasons to change a company, organization, product or brand name.

Questionable and Bad Reasons to Change a Name
07:34
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The Politics and Process of Renaming
2 Lectures 08:24

Understand why emotions can run high with renaming.

The Emotional Stakes in Renaming
02:48

Discover the weaknesses of certain naming procedures and what's recommended instead.

Contests, Crowdsourcing and Committees
05:36
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Name Evolution Techniques
1 Lecture 06:07

Use the 10 tweaking techniques in this lesson when you want similarity between your old and new names.

Tweak by Tweak
06:07
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Radical Name Change Techniques
2 Lectures 07:19

Learn best practices when you're hunting for a name that makes a definite break with the past.

Brainstorming Methods
04:52

Take a look at 13 radical name changes from well-known companies.

Preview 02:27
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Vetting Possible Names
2 Lectures 18:05

Avoid naming mishaps by using this checklist.

Screening Your Name Candidates
10:07

Avoid naming mishaps by using this checklist (Continued).

Screening Your Name Candidates (continued)
07:58
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Implementing the Change
1 Lecture 04:00

Last, find out how to implement the new name you've selected.

Making Your Chosen Name Public
04:00
About the Instructor
Marcia Yudkin
4.4 Average rating
51 Reviews
2,066 Students
8 Courses
Marketing Coach, Introvert Advocate, Avid Traveler

Marketing coach Marcia Yudkin is the author of 17 traditionally published books, including 6 Steps to Free Publicity, now in its third edition, and dozens of ebooks and multimedia courses. She has delivered commentaries on National Public Radio and been featured in the Wall St. Journal, Entrepreneur and scores of newspapers all over the world. Her unconventional yet practical marketing advice suits introverts and rebels who hate the "musts" nearly everyone spouts. (For instance, she does not blog.) She runs her information empire part of the year from Maui and the rest of the year from the woods of Western Massachusetts.