The Modern Man's Guide to Dating & Understanding Women
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The Modern Man's Guide to Dating & Understanding Women

Relationship advice and dating tips for men who want to understand their women and build strong relationships that last.
New
5.0 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
46 students enrolled
Created by Kain Ramsay
Last updated 8/2017
English
Current price: $10 Original price: $185 Discount: 95% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 9 hours on-demand video
  • 6 Articles
  • 50 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Upon completion of this course, students will understand what motivates women, and how to influence them in a far more effective way.
  • At the end of this course, students will have an actionable strategy for winning the heart of the woman they're with, or alternatively, the woman they want to be with.
  • Students will discover how to make honest requests of their partners, future partners, colleagues or female friends to start getting far more of what they want within relationships.
  • Students will become able to communicate their most important needs with far greater honesty, confidence and ease (and far less frustration or apprehension).
  • Upon completion of this course, students will understand what mature women want in a man, and in turn, realise how to become far more appealing to the women in their lives.
  • This unique course is delivered from the male perspective, and will show students how to build a strong relationship with any woman, save marriages, climb the career ladder, be happier and far more dynamic in a position of leadership or influence.
View Curriculum
Requirements
  • No special resources are needed to undertake this course.
  • Students should be Male, and able to use a computer at a beginner level.
  • Students should be open to learning without prejudice and in a non-judgemental fashion.
  • There are a range of printable resources included within this course so students will benefit from having access to a printer.
Description

Most women will claim that they’re relatively straight talking, non-complex and easy to understand. Most men, however, will claim that the complete opposite is true. The truth? It probably lies somewhere in between.

So, what are some easy to understand guidelines when it comes to understanding women? Women Aren't From Venus: A Mans Guide to Understanding Women offers a practical, pragmatic, honest and compassionate guide for mature men who have a genuine desire to better understand the internal mechanics of the women in their lives.

Not only will this course help you to better understand women, it will also act as a stepping stone towards developing more meaningful trust centred relationships. You'll come to appreciate what women are motivated by, how to recognise a strong woman and how to communicate with the opposite sex in a way that cultivates trust and nurtures connection.

You'll gain fascinating insights into what women want, and how to use this knowledge to get more of what you want from your most important relationships. If you are looking for an 'insider's' guide into the female mind, this course will help you to become the kind of man that mature and responsible women are attracted to the most.


In 'Women Aren't From Venus: A Mans Guide to Understanding Women' you'll discover:

  • What Mature & Genuine Women Look For In Their Men
  • How to Develop the Right Love Language for Your Partner
  • Core Communication Skills for Healthier Interactions
  • Practical Steps You Can Take Towards Building Up Trust
  • How to Win the Heart & Mind of the Main Woman in Your Life
  • The Motivations Behind Every Woman's Actions & Behaviours
  • How To Spot A Real Woman that's Worth Keeping Hold Of
  • And much, much more...

This course offers you an easy and practical guide for better understanding some of the key aspects of the female mind. With grounded psychologically based research, interesting examples, and easy-to-follow man tips, this course makes women far more accessible for those who are willing to put in some hard work.

Women Aren't From Venus: A Mans Guide to Understanding Women comes accompanied with a full MP3 version of the course, which you can download and listen to when you're on the move, alongside a range of articles, workbooks and other actionable exercises. An invaluable resource for mature men who want to build stronger, healthier and far more rewarding relationships.

This course comes with a 30-day money back guarantee, no questions asked. Up to 30 days after your purchase you can request a full refund, so your purchase is 100% completely risk-free.

Who is the target audience?
  • Mature men who are committed (and ready) to building a great relationship with a mature woman.
  • This course is suited for all men who want to better understand the women in their life, or, the women that they want to have in their life.
  • Single, dating, engaged or married men who want to better prepare themselves for rewarding and exciting long term commitment.
  • Mature men who are ready to better understand the female perspective without bias, prejudice or judgement.
  • Any 'Alpha' man who has a strong desire to build stronger, more rewarding and more fulfilling relationships with women.
Compare to Other Dating Courses
Curriculum For This Course
52 Lectures
09:36:32
+
S1: The Relationships Section
13 Lectures 02:28:05

When it comes to understanding women, you have to get to the core of what they want from a man. 

The following question could possibly be the biggest question in the history of dating. As a smart, successful and alpha male, how do you better understand the women in your life?

In this video, Kain introduces the course and discusses what we will investigate throughout this course.

The Alpha Male's Guide to Understanding & Dating Women

Preview 05:15

For decades, it has been claimed that men and women 'seem' to come from two different planets, and in turn, speak two extremely different languages. 

This certainly isn't the case and in this video, Kain explains why!

The Alpha Female's Guide to Understanding and Dating Men

Preview 09:12

Some of the biggest challenges in relationships come from the fact that many people enter a relationship in order to get something. They’re trying to find someone who’s going to make them feel good.

This isn't a wise or helpful attitude to take into a relationship, and in this video, Kain discusses why.

The Alpha Male's Guide to Understanding and Dating Women

The One Hundred Percent Principle
11:46

The foundation of any strong relationship is made up of unconditional acceptance, love and trust.

There are many principles required for cultivating a healthy relationship. Here,  Kain will share with you the seven most prominent pillars of strong relationships that will stand the test of time.

This video is Part 1 of 3

The Alpha Male's Guide to Understanding and Dating Women

Preview 16:33

The foundation of any strong relationship is made up of unconditional acceptance, love and trust.

There are many principles required for cultivating a healthy relationship. Here,  Kain continues to share with you the seven most prominent pillars of strong relationships that will stand the test of time.

This video is Part 2 of 3

The Alpha Male's Guide to Understanding and Dating Women

The 7 Pillars of Healthy Relationships Part 2
10:55

The foundation of any strong relationship is made up of unconditional acceptance, love and trust.

There are many principles required for cultivating a healthy relationship. Here,  Kain continues to share with you the seven most prominent pillars of strong relationships that will stand the test of time.

This video is Part 3 of 3

The Alpha Male's Guide to Understanding and Dating Women

The 7 Pillars of Healthy Relationships Part 3
18:35

When human relationships are done well, they have the capacity to be one of the most valuable, meaningful, and satisfying of human experiences. But what are the key elements that are needed to make up a strong relational connection?

When people are not aware of the answer to this question, it can become tough to figure out whether their relational practices are helping to build a relationship up, or unknowingly tear one down.

In similarity to a house, strong relational connection needs a range of specific elements to erect its structure, or it can become unsafe, unhealthy, and vulnerable to disaster. As with all construction projects, the size and scale of which a building can be erected are determined by the strength of its foundations.

The Alpha Male's Guide to Understanding and Dating Women

The 7 Pillars of Healthy Relationships (Article)
04:58

Emotional withdrawal is often misunderstood. And sadly, it is one of the biggest destroyers of marriage or other long term relationships.

So there’s no time like the present to take a closer look at what makes a withdrawer check out emotionally. In this video, Kain and Karen have a discussion about the main reasons why women sometimes have a habit of emotionally shutting down.

The Alpha Male's Guide to Understanding and Dating Women

Open Question 1: Why Do Women Shut Down?
11:44

“Communication is key.” Most people have heard this statement at least once in their life.

All of us who have relationships have struggled with communication. It comes in friendships, family relationships, romantic relationships, and even work relationships.

It's been said that the overall quality of our lives is determined by the quality of the relationships we keep, and it's also been said that the quality of the relationships we keep is determined by effective we are in our communications.

The Alpha Male's Guide to Understanding and Dating Women

Communication Hacking: The Communications Model
18:01

In this video, Kain discusses the main differences between alpha women and little girls - you will become much better able to recognise the difference via the way in which they choose their men.

The Alpha Male's Guide to Understanding and Dating Women

Girls V's Women (& How They Choose Men)
17:27

Disempowered people created a dysfunctional relational dynamic called triangulation.

There are three possible roles that parties get to play in their relationships: the victim, the 'bad guy' or the rescuer. In this video, we'll take a look at the mindset of each of these roles:

The Alpha Male's Guide to Understanding and Dating Women

The Circle of Disempowerment (Vicious Circle)
09:14

Another Look at the Circle of Disempowerment (Article)
02:59

In this video, Kain and Karen have an honest conversation about the uncommon traits that women find most attractive about their men.

The Alpha Male's Guide to Understanding and Dating Women

Open Question 2: What Women Find Attractive in Men
11:25
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S2: The Self Awareness Section
13 Lectures 02:54:50

There are many myths that make it seem that men and women are far more different than they really are. 

If you want to have a better understanding of women (in general), in this video, Kain will lay down a few foundational ideas about what naturally goes on inside of their heads. This video is part 1 of 2.

The Alpha Male's Guide to Understanding and Dating Women

The ABC's of Understanding Women Part 1
15:31

There are many myths that make it seem that men and women are far more different than they really are. 

If you want to have a better understanding of women (in general), in this video, Kain will lay down a few foundational ideas about what naturally goes on inside of their heads. This video is part 2 of 2.

The Alpha Male's Guide to Understanding and Dating Women

The ABC's of Understanding Women Part 2
18:28

The ABC's of Understanding Women (Article)
05:49

In this video lecture, Kain will introduce you to the "man challenge" exercise.

The Alpha Male's Guide to Understanding and Dating Women

The 'Man Challenge' Interview Exercise
05:55

Most guys have learned to adjust the image they have in their mind of the ideal woman.No girl is perfect, and while deal breakers will always vary from guy to guy, there are some things that pretty much every guy wants.

The Alpha Male's Guide to Understanding and Dating Women

Painting the Picture of an Ideal Woman ...
09:36

If we want to build strong and meaningful relationships with members of the opposite sex, it's important to note that our needs and building relational connections are closely intertwined. 

When in relationships, many people don't realise that there is an alternative to making assertive demands ... and this is, making honest and humble requests.If there, is one way in which you are more likely to get what you from from your partner, it is this, through learning how to make honest and humble requests.

The Alpha Male's Guide to Understanding and Dating Women Part 1 of 2

How to Make Humble and Honest Requests: Part 1
16:16

If we want to build strong and meaningful relationships with members of the opposite sex, it's important to note that our needs and building relational connections are closely intertwined. 

When in relationships, many people don't realise that there is an alternative to making assertive demands ... and this is, making honest and humble requests.If there, is one way in which you are more likely to get what you from from your partner, it is this, through learning how to make honest and humble requests.

The Alpha Male's Guide to Understanding and Dating Women Part 2 of 2

How to Make Humble and Honest Requests: Part 2
08:55

Have you ever been in a conversation with someone and felt a huge disconnect, as if you were talking on completely different levels?

If so, the disconnect you felt was likely because you were communicating at different levels. In this video, Kain will introduce you to the four different levels of communication.

The Alpha Male's Guide to Understanding and Dating Women

The 4 Levels of Communicating
15:25

There are many things that get in the way of active listening (and learning about other people).

It's important to be aware of these barriers, many of which are just bad habits, in order to become a more effective listener, and a far more valued partner or spouse. This video is part 1 of 2.

The Alpha Male's Guide to Understanding and Dating Women

The Factors That Stop Men Understanding Women: Part 1
16:10

There are many things that get in the way of active listening (and learning about other people).

It's important to be aware of these barriers, many of which are just bad habits, in order to become a more effective listener, and a far more valued partner or spouse. This video is part 2 of 2.

The Alpha Male's Guide to Understanding and Dating Women

The Factors That Stop Men Understanding Women: Part 2
16:20

If there is one critical fact that we must accept about ourselves as human beings, it is this: we are all capable of jumping to the wrong end of the stick and making incorrect assumptions about other peoples intensions (and things in general).

In this video, Kain will discuss the main patterns of unhelpful thinking that we can all unknowingly fall victim to, that if unrecognised, can stand to potentially destroy the connection we have with other people before a relationship even gets started. This video is part 1 of 2.

The Alpha Male's Guide to Understanding and Dating Women

The Common Patterns of Unhelpful Thinking: Part 1
18:03

If there is one critical fact that we must accept about ourselves as human beings, it is this: we are all capable of jumping to the wrong end of the stick and making incorrect assumptions about other peoples intensions (and things in general).

In this video, Kain will discuss the main patterns of unhelpful thinking that we can all unknowingly fall victim to, that if unrecognised, can stand to potentially destroy the connection we have with other people before a relationship even gets started. This video is part 1 of 2.

The Alpha Male's Guide to Understanding and Dating Women

The Common Patterns of Unhelpful Thinking: Part 2
16:58

Guys... you don't want to turn women off, right? So... avoid these 6 things that women hate, that instantly turn them off, and that you never want to do.

The Alpha Male's Guide to Understanding and Dating Women

Top 6 Tips for Turning a Woman Off
11:24
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S3) The 'Understanding Women' Section
15 Lectures 02:28:09

The choices we make are representative of our maturity in life.

Everyday we are faced with a myriad of options that determine whether we progress towards fulfilling our primary goals or regress apart from them.

We all have the power to select, decide or determine what we will do because of the gift of free will that we each have. In this video, Kain shares some of the ways; we can evaluate whether we are making mature or immature choices in our personal lives, relationships or activities.

If you want to become the kind of mature Alpha male that women will respect and admire, here are a number of ideas for you build into your life. This video is part 1 of 4.

The Alpha Male's Guide to Understanding and Dating Women

The Mature Choices that Women Admire: Part 1
11:09

The choices we make are representative of our maturity in life.

Everyday we are faced with a myriad of options that determine whether we progress towards fulfilling our primary goals or regress apart from them.

We all have the power to select, decide or determine what we will do because of the gift of free will that we each have. In this video, Kain shares some of the ways; we can evaluate whether we are making mature or immature choices in our personal lives, relationships or activities.

If you want to become the kind of mature Alpha male that women will respect and admire, here are a number of ideas for you build into your life. This video is part 2 of 4.

The Alpha Male's Guide to Understanding and Dating Women

The Mature Choices that Women Admire: Part 2
15:16

The choices we make are representative of our maturity in life.

Everyday we are faced with a myriad of options that determine whether we progress towards fulfilling our primary goals or regress apart from them.

We all have the power to select, decide or determine what we will do because of the gift of free will that we each have. In this video, Kain shares some of the ways; we can evaluate whether we are making mature or immature choices in our personal lives, relationships or activities.

If you want to become the kind of mature Alpha male that women will respect and admire, here are a number of ideas for you build into your life. This video is part 3 of 4.

The Alpha Male's Guide to Understanding and Dating Women

The Mature Choices that Women Admire: Part 3
15:01

The choices we make are representative of our maturity in life.

Everyday we are faced with a myriad of options that determine whether we progress towards fulfilling our primary goals or regress apart from them.

We all have the power to select, decide or determine what we will do because of the gift of free will that we each have. In this video, Kain shares some of the ways; we can evaluate whether we are making mature or immature choices in our personal lives, relationships or activities.

If you want to become the kind of mature Alpha male that women will respect and admire, here are a number of ideas for you build into your life. This video is part 4 of 4.

The Alpha Male's Guide to Understanding and Dating Women

The Mature Choices that Women Admire: Part 4
17:21

In this video, Kain introduces you to the first of 5 exercises that can help you become the kind of man that mature women will admire, trust and respect.

The Alpha Male's Guide to Understanding and Dating Women

Exercise 1) The Maturity Assessment Exercise
04:29

In this video, Kain introduces you to the second of 5 exercises that can help you become the kind of man that mature women will admire, trust and respect.

The Alpha Male's Guide to Understanding and Dating Women

Exercise 2) The Assets & Liabilities Assessment Exercise
08:44

One online definition of asset and liability states:

  • An Asset is a useful or valuable thing, or person.
  • A Liability is a person or thing whose presence is likely to put one at a disadvantage.

When we review our assets and liabilities do we look only at the monetary value? Why is that? Assets and liabilities do include your monetary value of things you possess, but it should also include the value of the work you do, the people that surround you, the enjoyment or disappointment that you have to go through in life, and the value and appreciation that you get for being who you are.

The Alpha Male's Guide to Understanding and Dating Women

Assessing Your Assets and Liabilities (Article & Questions)
01:23

In this video, Kain introduces you to the third of 5 exercises that can help you become the kind of man that mature women will admire, trust and respect.

The Alpha Male's Guide to Understanding and Dating Women

Exercise 3) The Life Balance Assessment Exercise
05:40

In this video, Kain introduces you to the fourth of 5 exercises that can help you become the kind of man that mature women will admire, trust and respect.

The Alpha Male's Guide to Understanding and Dating Women

Exercise 4) The Consistency Assessment Exercise
03:28

In this video, Kain introduces you to the fifth of 5 exercises that can help you become the kind of man that mature women will admire, trust and respect.

The Alpha Male's Guide to Understanding and Dating Women

Exercise 5) The Strength (character) Assessment Exercise
03:05

When we think of our values, we think of what is important to us in our lives (e.g., security, progress, wisdom, honesty, authenticity, fulfilment). 

Each of us holds numerous values with varying degrees of importance. A particular value may be paramount to one person, but then completely unimportant to another. Much like company core values, your personal core values are there to guide behaviour and choice. Get them right and you'll be swift and focused in your decision-making, with clear direction.

By understanding what values motivate women, you will come to better appreciate their actions, behaviours and why they make the choices they do on a day-to-day basis. This video is part 1 of 3.

The Alpha Male's Guide to Understanding and Dating Women

The Values That Women Admire The Most: Part 1
18:50

When we think of our values, we think of what is important to us in our lives (e.g., security, progress, wisdom, honesty, authenticity, fulfilment). 

Each of us holds numerous values with varying degrees of importance. A particular value may be paramount to one person, but then completely unimportant to another. Much like company core values, your personal core values are there to guide behaviour and choice. Get them right and you'll be swift and focused in your decision-making, with clear direction.

By understanding what values motivate women, you will come to better appreciate their actions, behaviours and why they make the choices they do on a day-to-day basis. This video is part 2 of 3.

The Alpha Male's Guide to Understanding and Dating Women

The Values That Women Admire The Most: Part 2
19:17

When we think of our values, we think of what is important to us in our lives (e.g., security, progress, wisdom, honesty, authenticity, fulfilment). 

Each of us holds numerous values with varying degrees of importance. A particular value may be paramount to one person, but then completely unimportant to another. Much like company core values, your personal core values are there to guide behaviour and choice. Get them right and you'll be swift and focused in your decision-making, with clear direction.

By understanding what values motivate women, you will come to better appreciate their actions, behaviours and why they make the choices they do on a day-to-day basis. This video is part 3 of 3.

The Alpha Male's Guide to Understanding and Dating Women

The Values That Women Admire The Most: Part 3
08:37

If you want to better understand and appreciate the woman in your life, it's important to understand how you live by your values, what values are important to you and also how you might prioritise them.

Once you understand how how are motived by meeting your core values, you will become better able to appreciate how women are also motivated and driven by meeting theirs.

The following list is a non-extensive list of the most prominent core values that will hopefully resonate with you on some level. Have a read through this article and identify as many of these values in your own life as you can:

The Alpha Male's Guide to Understanding and Dating Women

The Values that Women Admire in Alpha Men
06:40

In this final video of the section, Kain and Karen have another discussion about the common traits that women generally find to be most attractive in men.

The Alpha Male's Guide to Understanding and Dating Women

Open Question 3: The Most Attractive Man Traits
09:09
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S4) The Love Languages (communication) Section
11 Lectures 01:45:53

Falling in love is easy, however staying in love is a far greater challenge!

A common question that many people ask who are in a relationship is; How can you keep your relationship fresh and growing amid the demands, conflicts, and just plain boredom of everyday life?

Throughout the rest of this section, Kain will discuss the various love languages we can use to better 'communicate' with those whom we want to become closer with relationally. This video is part 1 of 2.

The Alpha Male's Guide to Understanding and Dating Women

The 5 Languages of Love (Introduction) Part 1
12:45

Falling in love is easy, however staying in love is a far greater challenge!

A common question that many people ask who are in a relationship is; How can you keep your relationship fresh and growing amid the demands, conflicts, and just plain boredom of everyday life?

Throughout the rest of this section, Kain will discuss the various love languages we can use to better 'communicate' with those whom we want to become closer with relationally. This video is part 2 of 2.

The Alpha Male's Guide to Understanding and Dating Women

The 5 Languages of Love (Introduction) Part 2
15:37

Everybody generally has their own preferred 'love language' for giving and receiving love.

If a man does not meet the primary love language of his woman, he might love his woman, but unfortunately, his woman might never feel loved by him. When this happens, relationships can quickly begin to experience turbulence.

The Alpha Male's Guide to Understanding and Dating Women

The 5 Love Languages Summary (Article)
02:05

Falling in love is easy, however staying in love is a far greater challenge!

In this video, Kain will discuss the first of the 5 main love languages we can use to better 'communicate' with those whom we want to become closer with relationally.

The Alpha Male's Guide to Understanding and Dating Women

Love Language 1: Words of Love and Affirmation
07:37

Falling in love is easy, however staying in love is a far greater challenge!

In this video, Kain will discuss the second of the 5 main love languages we can use to better 'communicate' with those whom we want to become closer with relationally.

The Alpha Male's Guide to Understanding and Dating Women

Love Language 2: The Language of Quality Time
07:20

Falling in love is easy, however staying in love is a far greater challenge!

A common question that many people ask who are in a relationship is; How can you keep your relationship fresh and growing amid the demands, conflicts, and just plain boredom of everyday life?

In this video, Kain will discuss the third of 5 love languages we can use to better 'communicate' with those whom we want to become closer with relationally.

The Alpha Male's Guide to Understanding and Dating Women

Love Language 3: The Language of Gift Giving
16:30

Falling in love is easy, however staying in love is a far greater challenge!

In this video, Kain will discuss the fourth of the 5 main love languages we can use to better 'communicate' with those whom we want to become closer with relationally.

The Alpha Male's Guide to Understanding and Dating Women

Love Language 4: The Language of Servitude
08:09

Falling in love is easy, however staying in love is a far greater challenge!

A common question that many people ask who are in a relationship is; How can you keep your relationship fresh and growing amid the demands, conflicts, and just plain boredom of everyday life?

In this video, Kain will discuss the third of 5 love languages we can use to better 'communicate' with those whom we want to become closer with relationally.

The Alpha Male's Guide to Understanding and Dating Women

Love Language 5: The Language of Physical Touch
11:16

In this video, Kain will introduce you to an excellent 'Man Project', which if you choose to accept, will make a positive impact throughout each of the most important areas in your life - especially your relationships!

The Alpha Male's Guide to Understanding and Dating Women

The 12 Month Man Project
08:09

In this video, Kain and Karen have one final discussion about the minor modifications that men can make to make a huge impact in the quality of their personal, social and intimate relationships.

The Alpha Male's Guide to Understanding and Dating Women

Karen's Closing Thoughts and Advice
08:51

This video brings us to the end of the course, where kain shares a few final thoughts, and a small number of recommended reads that you choose to invest in for your ongoing self development.

The Alpha Male's Guide to Understanding and Dating Women

Closing Thoughts and Recommended Reads
07:34
About the Instructor
Kain Ramsay
4.5 Average rating
5,834 Reviews
53,262 Students
38 Courses
Innovator of Thought in NLP, CBT & Modern Applied Psychology

Over the last decade, Kain has influenced over 47,000 people towards making huge life changes in their character, communications, leadership and general wellbeing.

Having worked his pragmatic brand of personal transformation with top business achievers, sports people, musicians, entrepreneurs and ex-military personnel, Kain directs his teaching towards living a lifestyle of greater clarity, intentionality, integrity and purpose.

Kain takes an unconventional approach towards demonstrating how making small modifications in a persons thinking, can yield massive results in their day-to-day lives. He is one of the UK’s most trusted self improvement Instructors with over 35,000 students enrolled in one or more his unique range of personal growth courses.

Beginning his career in the military, Kain spent 9 years in the British Army and served on Operational Tours in Saudi Arabia, Kenya, Kuwait and Gulf War II prior to ending his service in 2004. Post Military, he also developed successful careers in finance, strategic marketing and business to business communications.

Having over a decade studying and practicing Psychology, Mindfulness, Neuro-Linguistic Programming, CBT, Therapeutic Counselling and Theology, today, Kain serves as a leader of thought in the advancement of applied modern psychology.

A successful entrepreneur and philanthropist, Kain serves as Chairman of Solid Grounds, a Scottish veterans charity, whose purpose is to serve and mentor Ex-Military personnel through the (often problematic) transition from military to civilian life.

Kain's ongoing commitment to creating life-changing self improvement resources, is surpassed only by his passion for family as a dedicated husband to his wife, Karen.

COMMUNICATIONS | CONFIDENCE | LEADERSHIP | INFLUENCE | STRENGTH