Reframing: Creativity for Innovation

Learn how to create innovative ideas and perspectives.
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  • Lectures 12
  • Length 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 7/2014 English

Course Description

Reframing is an easy, four-step process that generates creative approaches for your own life and work. Reframing strongly held beliefs will help you to expose conventional wisdom that stands in the way of progress. By overturning these conventional wisdom's and gaining a novel perspective you will disarm skeptics and exploit the inability of others to think differently. Push the boundaries of innovation by completely flipping an idea and create new possibilities.

The technique of reframing has been developed at THNK, School of Creative Leadership by Karim Benammar. The tool is extensively used in THNK's online Innovation course called Start Innovating Now

In order to enlighten a maximum amount of people with this process, we created a online tool called ReFrame that takes you through all its processes.

The methodology is rooted in the theory of paradigms by Thomas Kuhn. The methodology and its background are explained in detail in the book “Reframing / The art of thinking differently”.

Reframing will take you out of your mental comfort zone, enabling you to discover new perspectives and creative solutions. If you can make yourself chuckle during the process, then you’re on the right path.The beauty of it is that anyone, anywhere can apply this technique without prior training.

What are the requirements?

  • A curious mind

What am I going to get from this course?

  • You will think differently
  • You will be able to engage in a disruptive shift
  • You will disarm skeptics
  • You will break from conventional thinking

Who is the target audience?

  • Anyone that dares to overturn conventional wisdom to discover new possibilities

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction
Introduction: why Reframing?
Welcome to Reframing!
Background Framework
Section 2: Establish your Core and Supporting Beliefs

In this lecture we cover the first two steps of the reframe process. First, we establish your core belief: a situation you are unhappy with and want to change. Second, we determine what your supporting beliefs are, what makes you come up with this core beliefs and what are the underlying forces?

Do it yourself! Go to ReFrame Online Tool and do the first two steps of the reframe process. Enjoy!

1 question

Go to the Online Reframe Tool and apply what was said in the lecture. Go through step 1 & 2.

A Proactive Example of Reframing
4 pages
Section 3: Flip your Supporting Beliefs Around (the most important step in reframing!)

In this lecture we cover the third step of the Reframe process. Flip your four supporting beliefs upside. Start with a grammatical opposite, play with words see what comes out. Then put your logic and realism to one side and really go exploratory on this. Try and something really extreme!

Also for this step you can use the online ReFrame tool. Visit the ReFrame Online Tool, if you want to go through these steps on the great online platform. Best of Luck!

1 question

After doing step 3 at, my new overturned supporting beliefs are?

Section 4: Imagine a World where all Overturned Supporting Beliefs are True

In this lecture we cover the forth and final step of the Reframe process. Now that you have four overturned beliefs, imagine a world where all these situations would be true. Formulate this into a What If... question. Use the output to stretch your thinking and then create a new core belief!

If you want to do go through this process in a accessible way visit the ReFrame Online Tool, follow the steps on this innovative online platform and break with conventional wisdom. Best of Luck!

1 question

After going to and doing step 4 come back here and answer the question

Section 5: Things to Think about!
Additional Information about your Supporting Beliefs
Additional Information about Creating Opposite Beliefs
Section 6: Philosophical Sources of Reframing
Sources of Reframing mini lecture
Section 7: Your next step: check us out at,, and further reading
Reading: selection from Reframing - the art of thinking differently
Further reading: article on Reframing for Creative Leadership
14 pages

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Instructor Biography

THNK School of Creative Leadership, Global executive education institute for Creative Leaders

THNK is on a mission: to develop the next generation of creative leaders that will have a societal impact on the world. This isn’t just about generating ideas. We work with individuals and organizations from the fields of business, entrepreneurship, and social entrepreneurship to make innovation.

THNK's faculty and advisers include: Werner Vogels (CTO Amazon), Dominic Barton (Managing Director McKinsey), Michael Johnson (boardmember at Pixar), Marcel Wanders (Marcel Wanders Studio), Ben van Berkel (UN Studio), George Kembel (stanford dSchool).

Instructor Biography

Karim Benammar, Ph.D., Philosopher and author

Karim Benammar is a philosopher specialized in Thinking Techniques and the Philosophy of Abundance. His vision is to help people think about the paradigm shift from scarcity to abundance, about giving meaning to their life, and about creating value.

Of mixed Dutch-Algerian ancestry, Benammar grew up in Holland before going to study philosophy in England (BA, Sussex University, 1987) and the United States (Ph.D. Pennsylvania State University, 1993). Fascinated by Japan, he continued his philosophy studies at the University of Kyoto. He was Associate Professor at Kobe University from 1996-2002 and at Amsterdam University of Applied Sciences from 2003 to 2007.

Since 2002, he has focused on public philosophy, giving lectures and workshops to organisations and companies. He is connected to THNK School of Creative Leadership and The School of Life in Amsterdam.

He is author of Abundance (2005), Reframing - the art of Thinking Differently (2013) and editor of the collection Thinking about Money and Value (2014, in Dutch).

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