Referral Marketing
2.0 (1 rating)
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Referral Marketing

Learn strategies to improve your referral rate and grow your business exponentially
2.0 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
12 students enrolled
Created by Lisa Newton
Last updated 7/2015
English
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 2 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Have various scripts to use for asking for a referral
  • Have a strategy in place for growing your business through referrals
View Curriculum
Requirements
  • You will have to be prepared to verbally ask for the referral - this is one-to-one - but we'll show you how to improve your success rate
Description

Does your business rely on word of mouth referral marketing? Could you do with more referrals being generated in this way? This course is all about how to create a referral marketing strategy to increase the number of referrals to you / your business receive. Referrals are a fantastic way to grow your business. If every customer just referred ONE person to your business... your business would literally double OVERNIGHT! Referred customers tend to haggle less, be more loyal and generally are happy to receive your call and are receptive to your message, than when you cold call or just advertise.

This course covers a referral marketing strategy and scripts that you can use, which work, to encourage and prepare people to refer new business to you. Asking for and receiving referrals should be part of your marketing process. This course will show you how to make it part of your business plan.

The course is structured by covering the material on slides. You get the slides in lecture one, which you just need to print out, and you can make notes as you go along.

This course is for you if you are not generating the referrals that you need. There are businesses out there that do not advertise at all - because all of their new customers are generated by referrals!! Imagine if you never spent a penny on advertising and yet new customers continued to walk through the door. How much would you save? What would this mean for you?

Businesses like Facebook have over 500 million users... and guess what... they never advertised once!! It was their existing users who promoted their site / service, by word of mouth and referral marketing to invite and encourage new users to join the network. How did they manage this? They gave their users exceptional value (it was free), and the user benefits were high (keeping in touch) and they made referring the business easy...

But you don't need to be an online business owner to take this course. This course works well for products and services used offline. Its a course for anyone (sales, marketing, employee, director, self employed person) who is responsible for new business development and bringing in new clients into the business.

Who is the target audience?
  • This course is for people who have a business which could benefit from referral marketing
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Curriculum For This Course
25 Lectures
01:50:01
+
Introduction to the course
3 Lectures 14:40

Download the slides, and print as a handout

Introduction
03:08

The Power of Referrals
08:25

Preparing to ask for a referral
03:07
+
Top tips when asking for a referral
4 Lectures 21:25
Top 10 tips when asking for a referral (tips 1-5)
06:38

Top 10 tips when asking for a referral (tips 6-10)
08:02

Feel the Fear and Do it Anyway
02:33

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How to win more referrals
4 Lectures 21:58
Six Great Things To Ask To Win More Referrals
04:44

Getting Motivated To Ask For More Referrals
02:08


Your Top Ten Sources Of Referrals
07:41
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Scripts
8 Lectures 32:05
The Power of Scripts In The World of Business
05:12

Script Strategy
02:54

Referral Psychology
04:57

How To Have Referral Conversations
03:58

30 of The Best Power Scripts To Position Referrals
05:10

The Best Power Scripts To Build Value Conversations
03:42

Best Power scripts - value conversations
04:12

The Best Focus Scripts To Win Referrals
02:00
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Scripts - for Extracting further referrals
4 Lectures 14:51
The 10 Best Extraction Questions To Win Referrals
03:34

Best Extraction Questions (Part 2) – who else?
02:35

Compliments
03:34

Winning referrals
05:08
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Final Tips and Help
2 Lectures 05:02
The Top Seven Tips To Make Referral Scripts Work For You
03:35

And Finally…
01:27
About the Instructor
Lisa Newton
4.0 Average rating
340 Reviews
4,233 Students
100 Courses
Entrepreneur, Infopreneur & Serial Author

Lisa Newton BA MSc AAT has a masters degree in Investment Management and a first class honours degree in Accounting with Marketing. She formed her first company in 2004 with £150 in the same month of graduating from City University, London UK. Lisa has never had a full time 9 to 5 job in her life. She's a serial entrepreneur and author who holds directorships in various industries including telecoms, property management, publishing, hair & beauty as well as finance. She has won various awards in Business including: Young Entrepreneur of the Year Award 2007, in 2008 Enterprising Business Award, in 2016 BE Mogul Award and has been nominated and shortlisted in numerous others. In 2011 and in 2012 one of her companies won Best Accounting Franchisor Award. In 2015 and 2017 one of her companies won Best Bookkeeping Business London (Accountancy International Awards).

Lisa's books include: How to write a book in two weeks, Constant Cashflow, Make the most of your money, How to start your own bookkeeping business, Cosmic ordering with Vision Boards, How to Franchise Your Business and Quickbooks Online The Handbook. Some of the books are in audio-format on itunes and audible.

Lisa hosts her own show The Authors Podcast which can be found on the iTunes channel.

Lisa supports the charity The MS Society. A speaker, coach, consultant and an avid networker, Lisa enjoys meeting people and working on projects with like-minded individuals.

In her spare time, Lisa likes traveling, dancing salsa, writing books, learning languages, meditation, yoga and cosmic ordering.