Referral Marketing

Learn strategies to improve your referral rate and grow your business exponentially
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Instructed by Lisa Newton Marketing / Other
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  • Lectures 25
  • Length 2 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 7/2015 English

Course Description

Does your business rely on word of mouth referral marketing? Could you do with more referrals being generated in this way? This course is all about how to create a referral marketing strategy to increase the number of referrals to you / your business receive. Referrals are a fantastic way to grow your business. If every customer just referred ONE person to your business... your business would literally double OVERNIGHT! Referred customers tend to haggle less, be more loyal and generally are happy to receive your call and are receptive to your message, than when you cold call or just advertise.

This course covers a referral marketing strategy and scripts that you can use, which work, to encourage and prepare people to refer new business to you. Asking for and receiving referrals should be part of your marketing process. This course will show you how to make it part of your business plan.

The course is structured by covering the material on slides. You get the slides in lecture one, which you just need to print out, and you can make notes as you go along.

This course is for you if you are not generating the referrals that you need. There are businesses out there that do not advertise at all - because all of their new customers are generated by referrals!! Imagine if you never spent a penny on advertising and yet new customers continued to walk through the door. How much would you save? What would this mean for you?

Businesses like Facebook have over 500 million users... and guess what... they never advertised once!! It was their existing users who promoted their site / service, by word of mouth and referral marketing to invite and encourage new users to join the network. How did they manage this? They gave their users exceptional value (it was free), and the user benefits were high (keeping in touch) and they made referring the business easy...

But you don't need to be an online business owner to take this course. This course works well for products and services used offline. Its a course for anyone (sales, marketing, employee, director, self employed person) who is responsible for new business development and bringing in new clients into the business.

What are the requirements?

  • You will have to be prepared to verbally ask for the referral - this is one-to-one - but we'll show you how to improve your success rate

What am I going to get from this course?

  • Have various scripts to use for asking for a referral
  • Have a strategy in place for growing your business through referrals

What is the target audience?

  • This course is for people who have a business which could benefit from referral marketing

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction to the course
03:08

Download the slides, and print as a handout

The Power of Referrals
08:25
Preparing to ask for a referral
03:07
Section 2: Top tips when asking for a referral
Top 10 tips when asking for a referral (tips 1-5)
06:38
Top 10 tips when asking for a referral (tips 6-10)
08:02
Feel the Fear and Do it Anyway
02:33
4 Reasons Why you don’t ask for a Referral
Preview
04:12
Section 3: How to win more referrals
Six Great Things To Ask To Win More Referrals
04:44
Getting Motivated To Ask For More Referrals
02:08
The Referral ‘Win Win Win Win’
Preview
07:25
Your Top Ten Sources Of Referrals
07:41
Section 4: Scripts
The Power of Scripts In The World of Business
05:12
Script Strategy
02:54
Referral Psychology
04:57
How To Have Referral Conversations
03:58
30 of The Best Power Scripts To Position Referrals
05:10
The Best Power Scripts To Build Value Conversations
03:42
Best Power scripts - value conversations
04:12
The Best Focus Scripts To Win Referrals
02:00
Section 5: Scripts - for Extracting further referrals
The 10 Best Extraction Questions To Win Referrals
03:34
Best Extraction Questions (Part 2) – who else?
02:35
Compliments
03:34
Winning referrals
05:08
Section 6: Final Tips and Help
The Top Seven Tips To Make Referral Scripts Work For You
03:35
And Finally…
01:27

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Instructor Biography

Lisa Newton, Entrepreneur & Serial Author

Lisa Newton BA MSc FMAAT has a masters degree in Investment Management and a first class honours degree in Accounting with Marketing. She formed her first company in 2004 with £150 in the same month of graduating from City University, London UK. Lisa has never had a full time 9 to 5 job in her life. She's a serial entrepreneur and author who holds directorships in various industries including telecoms, software, hair & beauty as well as finance. She has won various awards in Business including: Young Entrepreneur of the Year Award 2007 and in 2008 Enterprising Business Award and has been nominated and shortlisted in numerous others. In 2011 and in 2012 one of her companies won Best Accounting Franchisor Award.

Lisa's books include: How to write a book in two weeks, Constant Cashflow, Make the most of your money, How to start your own bookkeeping business, Cosmic ordering with Vision Boards and Quickbooks Online The Handbook. Some of the books are in audio-format on itunes and audible.

Lisa supports the charity The MS Society. A speaker, coach, consultant and an avid networker, Lisa enjoys meeting people and working on projects with like-minded individuals.

In her spare time, Lisa likes traveling, dancing salsa, writing books, learning languages, meditation and cosmic ordering.

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