Real World SEO: Essentials

The practical and up-to-date guide to SEO basics and to getting SEO done with a real-world business budget
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  • Lectures 106
  • Contents Video: 5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
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    Available on iOS and Android
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About This Course

Published 1/2014 English

Course Description

If you have been spending time online researching SEO and feel overwhelmed, this course is for you. It is designed to penetrate theory and hone in on practice. It was created for busy business and marketing people who need to know the most important things to do right now to improve the performance of their website in search engine results. It includes references to external resources, an SEO vocabulary list, and, most importantly, a template SEO Journal of the kind that we use in organizing in-house SEO projects.

The course is divided into 9 sections: Course Introduction and Overview - Search Engine Fundamentals - Evaluating Your Website - Make it Search Engine Friendly - Keyword Research - Relevancy, Content, and Panda - Authority, Links, and Penguin - Optimizing for Conversion - Getting Things Done, SEO Project Workflow.

What are the requirements?

  • You should have full access to the site you intend to optimize, or the cooperation of a website developer who does

What am I going to get from this course?

  • Give you a basic understanding of how search engines find, analyze, and rank websites
  • Show you how you can improve your search marketing quickly and without a lot of unnecessary fluff
  • Guide you in creating a plan for your own website search marketing (you'll leave the class with a 12-month plan)
  • Give you the tools and knowledge you need to get started right away

What is the target audience?

  • Website owners who want to know how to do their own Search Marketing
  • Web developers who want to know how to do SEO for their clients
  • Business and marketing execs who want to know enough to hire and manage SEO staff
  • People who are interested in a career in SEO (as a starting point)

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Course Overview and Introduction
Introduction
00:31
04:12

This lecture will walk you through what this course will and will not do for you.

Tips and Requirements for this Course
Preview
04:06
About the Instructor
Preview
03:20
About the Rocky Mountain Search Engine Academy
00:52
About Real World SEO
Preview
03:47
Setting Priorities
03:46
Demo: Setting SMART Goals
02:52
What's Ahead
02:59
Explaining the Assignment
04:52
Section 2: Search Engine Fundamentals
Introduction to Section 2
00:25
What You'll Learn in this Section
02:42
How Search Engines Index and Store Things
02:47
The Anatomy of a SERP (Search Engine Results Page)
02:34
Key Terms
04:31
Introduction to Relevancy and Authority
03:53
Review and Sneak Peak
01:42
Section 3: Evaluating Your Website
Introduction to Section 3
00:28
What will be covered in this section
00:17
Key Terms and Concepts
05:37
Key Performance Indicators (KPIs)
01:04
Types of KPIs
03:02
SEO KPIs
03:44
Rankings and Personalization of Search
02:58
Business KPIs
02:21
Basic Measurement Tools
10:31
Training Demonstration
08:30
Review and Sneak Peak
01:21
Section 4: Make it Search Engine Friendly
Introduction to Section 4
00:23
What will be covered in this section
00:51
Key Terms and Concepts
02:43
What is Search Engine Friendly?
01:46
Robots.txt
06:11
SEO Health Checks
05:07
XML Sitemaps
09:00
Training Demonstration
04:42
Review and Sneak Peak
01:51
Section 5: Keyword Research
Introduction to Section 5
00:30
What will be covered in this section
01:00
Key Terms and Concepts
02:27
Keyword Selection and Prioritization
00:53
Themes
02:19
Keyword Selection Preliminaries
03:25
Competitive Research
03:58
Using the Google Keyword Planner
03:15
Demonstration: Creating a Keyword Target List
10:06
Keyword Research Workflow
01:01
Demonstration: Keyword Prioritization using IAAT
06:56
Assigning Keywords to Pages
01:44
Review and Sneak Peak
01:19
Assignment
01:10
Section 6: Relevancy, Content, and Panda
Introduction to Section 6
00:39
What will be covered in this section
00:39
Key Terms and Concepts
03:02
What You Need to Know about HTML
02:17
Optimizing Page HTML
00:51
Title Tags
01:18
Headline Tags
01:49
Body Text
02:20
Link Text
01:36
Optimizing Image Attributes
01:41
Optimizing URLs
05:01
Google's Panda Updates and Content Quality
05:13
Content Creation Strategy
02:26
Training Demonstration
09:27
Review and Sneak Peak
01:07
Assignment
00:17
Section 7: Authority, Links, and Penguin
Introduction to Section 7
00:36
What will be covered in this section
00:59
Key Terms and Concepts
01:42
Authority and SEO
01:20
Pagerank
04:17
Authority and Relevancy at the Same Time
02:16
Google's Penguin and Harmful Linkbuilding
02:23
What the Penguin Hates
02:12
Link Building in a Post Penguin World
01:16
The Four Pillars of Modern Link Building
00:21
Directories
05:08
Link Building via Relationship
08:31
Guest Blogging
03:06
Link Bait
03:22
Link Building Hope
02:02
Review and Sneak Peak
01:04
Assignment
00:23
Using the SEO Journal to Track Link Building
01:52
Section 8: Optimizing for Conversion
Introduction to Section 8
00:28
What will be covered in this section
00:54
Key Terms and Concepts
01:50
Chronic Fatigue System, Web Style
00:45
Conversion
01:27
Landing Pages
01:07
Landing Page Essentials
06:02

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Instructor Biography

Ross Barefoot, SEO Trainer with the Search Engine Academy

Ross staged a desperate, and successful, escape from the bicycle industry at the start of the new millennium and has been hiding out in Internet marketing ever since.

Ross grew up in the bicycle industry working in, and then acting as general manager of, Bicycle Parts Pacific, Inc. (BPP), a wholesale distributor, importer, and light manufacturer originally based in San Diego, California. While managing BPP he taught himself programming in 1991 and wrote a full suite of business applications to run that company.

Living in Western Colorado since 1989, In 2001 Ross transitioned to the Information Technology industry by opening the Web development company FLEXISS, L.L.C. He became a PHP programmer as part of that transition, writing web applications for ecommerce, real estate, and CMS.

Since 2004 Ross also taught search engine marketing skills to business professionals and in 2011 opened the Rocky Mountain Search Engine Academy to provide advanced training in search engine and social media optimization.

In total Ross has 30+ years experience in small business management and B2B sales, 17+ years involved in programming, 16+ years in website design and development, and 10+ years experience in search engine marketing, both as a consultant and a trainer.

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