In the super-competitive real estate market, Realtors need every advantage they can get.
Don't you hate it when a potential client that you spoke with months ago, buys or sells their home... and uses another agent?
Imagine, for a minute, that you had the undivided attention of your ideal prospect. And not only that, you were talking in their ear on a weekly basis. Maybe, they aren't ready to sell their home or buy a new one this week, but what about next week, next month, next year.
If you can remain top-of-mind with your clients and position yourself as the "One and Only" Realtor for them to turn to, regardless of when they decide to buy or sell, what would that do to your business?
Everyone has a smartphone. Everyone in your farm could be listening to your online radio show or Podcast.
What is a Podcast? It is audio or video shows, that when you subscribe to them, are automatically updated on your Computer, Smartphones, iPads, Tablets, and/or iPods. Think of them as free radio or TV shows which you deliver Spam-Free! directly to your audience every time you produce one.
Podcasting is bigger than you think. When we survey people who listen to free, commercial-free audio Podcasts at least once a month: we discover an interesting fact: It beats AM/FM Radio, streaming audio, CD's, TV Music channels, & Sirius!
If you compare the number of people listening to Podcasts monthly, they are as popular as Twitter with 39 mIllion listeners, even if it doesn't get the same 'Respect'.
But instead of communicating in impersonal 140 character Tweets, with Podcasting, you get right into the head of your target market for as long as you talk.
Podcasts are portable — and because of this, they are listened to everywhere... in the car, walking the dog, at the gym, at the beach, on a plane, anywhere.
When you claim your seat in this course, you'll have permanent online access to watch the course 24/7, and there's a Q&A discussion section by each lecture, where you can post questions - and we'll answer them personally!
By following the short, simple, easy-to-follow lectures, you will be able to work through the process of setting up your show and publishing your first episode quickly.
Podcasting is increasing in popularity, and thanks to CarPlay, Google jumping on Podcasts and Apps, Podcast will continue growing for years to come. It is just past the 'Early Adopter' stage and has huge potential moving forward. Don't miss out on the low-competition, high-demand opportunities that your fellow Real Estate Podcasters are enjoying.
Your co-instructor, Scott Paton, has over 10,000 Podcast students on Udemy. Your other co-instructor, MO, or Michael Oden, is moderator of the 19,000 strong Facebook group, Lab Coat Agents. Together, they bring you cutting-edge training that will change how you do business and you use high-leverage tools to grow your business.
Every minute you delay is actually COSTING you money ....
Let us know more about you. Where do you live? How long have you been a Realtor? What are your goals? Do you already have a Podcast?
MO and Scott talk about the difference a Podcast can make in your career.
MO and Scott discuss the different types of Podcasts, you as a Podcasting Realtor can use in your business.
Market Updates are the easiest and most listened to Podcasts.
Mo and Scott take you through how the Interest Rate Update Podcast works.
Discussion of the Community Podcast and how it affects your Real Estate business.
Your Homework. Time to take the first step!
Putting together your podcast can be a crazy, wild ride, but we promise not as crazy as the one we went on in the Andes Mountains near Machu Picchu...
Most of podcast hosting services cost money every month. Many have a free level until you hit a specified level of either Gigabytes of storage or Gigabytes of bandwidth. Scott shares an established Podcast host. Hint: He built it, keeps it up-to-date, and it has all the bells and whistles he wished other podcast hosting companies had.
Make your album art 1400 x 1400 pixels and in PNG format (JPG is acceptable). In this lecture, Scott shares his opinion on what makes great album art for your podcast and what doesn't.
Unique to this Podcast platform is a quick system (Snippets) for adding text and images to your podcast episodes.
Gavin asked "Enjoying your course, how do I edit an existing SNIPPET? how do I edit the title or add content to my existing snippet?" This video answers that question.
In this short lecture, Scott shares what to do if you have a technical issue using MyPodcastWorld.
Print out your Show Workbook and use it to make sure you have everything you need to smooothly set up your Power Podcast.
Make sure you have everything you need to set up your show.
Get ready to go "Live"! Everything so far has set you up for some Power Podcaster success, starting with making your first episode.
Scott walks you through making your first Podcast. Assumes you have your Podcast Title, Description, Tags, and MP3 all done. Great for an overview of the process. Section 4 showed you how to make your MP3 and th efollowing three lectures covers Title, Description and Tags.
Print out your Episode Workbook and use it to make sure you have everything you need to publish your episode.
Now that you have created your Podcast, the fun begins! Discover how to drive traffic to your podcast show via iTunes, Facebook, Twitter, YouTube and other social networks. The secret starts with your RSS Feed. What's that? All is explained in the next video.
Offline ways to attract listeners to your Podcast.
How you can use offline marketing to promote your podcast.
MO and Scott talk about the advantages of the Community Newsletter.
THis Activity helps you identify newsletters in your community to advertise in.
Online marketing ideas to promote your Podcast.
You only have to submit your Podcast show RSS Feed to iTunes once. After that every time you publish a new episode if you followed the instructions in the 'PingOmatic' lecture, iTunes will update automatically. You can submit the feed made by the Podcast host or you can make your own feed as seen in the previous lecture.
Mo and Scott teach you how to use powerful online strategies to promote your podcast.
Discover the advantages Group give your marketing efforts.
This activity helps you find Groups to mine for prospects.
MO and Scott discuss the next steps to getting your Podcast promoting your business.
Scott Paton has been podcasting since the spring of 2005. His podcast "Weight Loss and The Mind" hit over 375,000 subscribers in its first year and over one million downloads. He has executive produced and/or co-hosted over 35 podcasts. An internationally renowned speaker, Scott has presented to audiences from London, England to Sydney, Australia, from Vancouver, BC to New York, NY, from LA to Rwanda. Thousands of entrepreneurs and NGO's have changed their public engagement strategies based on Scott's sharing. We hope you will, too!
Scott has over 48,500 students from 168 countries taking his courses.
Scott joined Udemy in 2013. In late 2014, one of his clients inspired him to make a video course on Podcasting. He revisited Udemy and got very excited at the potential. After his course went live, Scott told his clients and many decided to make courses but needed help, so he has become a co-instructor with them, while continuing to support and build his own courses. His co-topics all include areas of life-long learning by Scott, including Stock Option Trading, Alternative Health, EFT, and Relationships.
My name is Michael Oden, better known as MO. Some even call me Captain MO. I'm your current host at The School of Real Estate Success. Also, I'm #YourMarketingTrainer. I'm excited you're taking the time to read my Bio! I'm even more excited about your enrollment in marketing training courses at The School of Real Estate Success. I've designed the school to help you better understand marketing. Each course teaches you how to apply simple and creative marketing strategies to your business to gain an unfair, yet ethical competitive advantage.
Success in real estate sales boils down to one thing, marketing. I'll teach you how to make your marketing creative and simple.
A little about me...
As a full-time real estate investor and licensed agent I transacted over 75 deals in two years. I've owned and manged an apartment building 10 minutes north of Atlanta, GA. I've analyzed a 150 storage unit complex (I didn't buy it, it's really a retail business) and I've negotiated commercial leases for my accounting and tax business. I've owned and managed 5 retail stores with over 40 employees doing 300K - 500k in revenue in just 3 short months. I've raised over a million dollars from private investors for business ventures. I once raised a quarter of a million dollars in 24 hours with only 7 phone calls. My marketing and fund raising tactics got me on CNN and national news outlets my graduating year at Michigan State University.
I tell you all of this about me because you want to know what can I teach you that you already don't know. You're asking yourself "What will you learn by taking online marketing courses at The School of Real Estate Success? What makes this material any different than other coaching and training programs on the market?"
My understanding of marketing, unique business experiences and understanding of real estate sales allow me to provide you with unique outside the box training to help you better market your real estate business.
I'll show you how I used community engagement marketing strategies to generate net profits of $200K. In less than 3 months. And I'll show you how to do the same for your real estate business in Networking 101 for Real Estate Agents.
I'll show you how I use podcasts to network with 1000's of real estate professionals on a weekly basis. In just a few short hours each week. You can connect with 100's of homeowners in your market with podcasting too. Scott Patton and I show you how in Realtor Podcast Marketing for Real Estate Agents Success.
I'll show you how I use video, sales letters, direct mail, landing pages, text messaging, podcasting and social media sites like LinkedIn and Facebook to generate leads for my real estate business. All in a few concentrated hours each week. I show you how to do all this and more for your real estate business in Direct Mail Marketing Made Easy for Real Estate Agents and Video Marketing 101 for Real Estate Agents.
At Real Estate Success we practice what we preach. And we show you tips, tricks and strategies from other trainers and coaches who do the same.
That's the Real Estate Success difference!
Thank you for making the choice to become a better marketer. If at any time in the first twelve months of owing our course you don't feel like we've helped you to better market your real estate business, please contact us. We'll happily refund your investment in our course. We're dedicated to your success.
I look forward to seeing you in class!